In 'A Type Primer', John Kane takes readers on a captivating journey through the art and science of typography. This insightful guide demystifies the world of typefaces, exploring their history, function, and the emotions they evoke. With engaging examples and practical tips, Kane empowers designers and novices alike to harness the power of type in their work. The book invites you to see typography not just as a tool, but as a vital aspect of visual communication. Unlock the secrets of effective design and elevate your projects with the knowledge this primer provides!
By John Kane
Published: 2020
"Typography is the craft of endowing human language with a durable visual form."
"A practical introduction to typography, this book analyses the basic principles and applications of type. From measuring type and classifying typefaces to organising text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised and a series of useful exercises to help readers put basic principles into practice. Engagingly written, this book is an invaluable resource for all students of graphic design and typography." -- Back cover.
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“Typography is the craft of endowing human language with a durable visual form.”
A Type Primer
By John Kane
Discover a world of knowledge through our extensive collection of book summaries.
John Kane is an award-winning author known for his compelling narratives and intricate character development. His notable works include the bestsellers 'Shadows of the Past,' 'Whispers of the Heart,' and 'The Silent Echoes.' Kane's writing style is characterized by its vivid imagery and emotional depth, often exploring themes of resilience and the human experience. He has a knack for blending suspense with literary elements, making his stories both thrilling and thought-provoking. With decades of writing experience, John Kane has earned a dedicated readership and critical acclaim.
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