'Age of Propaganda' unveils the powerful mechanisms behind the pervasive influence of propaganda in our lives. Pratkanis and Aronson dissect not only the techniques employed by advertisers and politicians but also the psychological vulnerabilities that make us susceptible to such messaging. With compelling examples and rigorous research, the authors reveal how propaganda shapes our beliefs and actions, often without our awareness. This eye-opening exploration invites readers to reconsider the narratives they accept and the choices they make in an increasingly manipulated world. Are you ready to question everything you thought you knew about persuasion and influence?
By Elliot Aronson, Anthony R. Pratkanis
Published: 2001
"In the age of propaganda, truth is a malleable concept, shaped by those who wield the power of persuasion."
Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.
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“In the age of propaganda, truth is a malleable concept, shaped by those who wield the power of persuasion.”
Age of Propaganda
By Elliot Aronson, Anthony R. Pratkanis
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Elliot Aronson is a renowned social psychologist and author, best known for his influential works on social behavior, persuasion, and group dynamics. His notable books include 'The Social Animal,' which explores the intricacies of human relationships and social influence, and 'Mistakes Were Made (But Not by Me),' co-authored with Carol Tavris, which delves into cognitive dissonance and self-justification. Aronson's writing style is characterized by clarity and accessibility, blending empirical research with real-world applications, making complex psychological concepts comprehensible to a broad audience. In addition to his scholarly contributions, he has played a significant role in educating future generations of psychologists as a professor at the University of California, Santa Cruz.
Anthony R. Pratkanis is a distinguished social psychologist and author, best known for his contributions to the fields of social influence and psychology. He has written extensively on topics such as persuasion, marketing, and social behavior, with notable works including "Age of Propaganda: The Everyday Use and Abuse of Persuasion" (co-authored with Elliot Aronson) and "Weapons of Reason: The Principles of Persuasion". Pratkanis' writing style is characterized by its accessibility and clarity, making complex psychological concepts understandable to a broad audience.
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