In 'This Is Marketing', Seth Godin revolutionizes traditional marketing concepts, urging readers to focus on creating meaningful connections rather than simply selling products. He emphasizes the power of storytelling and understanding niche audiences to foster loyalty and engagement. Godin challenges marketers to shift from transactional thinking to transformative experiences that resonate on a personal level. Through impactful insights and practical strategies, he encourages a mindset of empathy and purpose in every marketing endeavor. This thought-provoking guide unlocks the secret to standing out in a saturated marketplace, inviting you to rethink your approach to reaching customers.
By Seth Godin
Published: 2018
"Marketing isn't about the stuff you make but the stories you tell."
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
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“Marketing isn't about the stuff you make but the stories you tell.”
This Is Marketing
By Seth Godin
Discover a world of knowledge through our extensive collection of book summaries.
Seth Godin is a renowned author, entrepreneur, and marketing innovator known for his profound insights into the world of marketing and leadership. With numerous bestselling books to his name, including "Purple Cow" and "The Dip," he has transformed the way businesses think about differentiation and value creation. Godin is also the founder of the AltMBA, an intensive online leadership and management program designed to help individuals take their careers to the next level. A prolific speaker and blogger, he shares his thoughts on marketing, change, and the importance of telling authentic stories. Through his work, Seth Godin inspires countless individuals to embrace their creativity and challenge the status quo.
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