'Business Model Generation' is a revolutionary guide that transforms the way we think about business models. Using innovative visual tools, the authors present a framework that encourages creativity and collaboration among entrepreneurs and organizations. Through real-world examples and case studies, this book unveils the secrets behind successful companies and their unique value propositions. The engaging design and practical strategies make complex concepts accessible to everyone, from startup founders to corporate leaders. Dive into this essential resource and discover how to create, innovate, and evolve your own business model to thrive in today's dynamic markets.
By Alexander Osterwalder, Yves Pigneur
Published: 2010
""A business model is a blueprint for how you create, deliver, and capture value.""
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
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“"A business model is a blueprint for how you create, deliver, and capture value."”
Business Model Generation
By Alexander Osterwalder, Yves Pigneur
Discover a world of knowledge through our extensive collection of book summaries.
Alexander Osterwalder is a Swiss business theorist, author, and entrepreneur, renowned for his work on business model innovation. He is best known for co-authoring the influential book 'Business Model Generation,' which introduces the Business Model Canvas, a strategic tool that has transformed how organizations design, visualize, and innovate their business models. Osterwalder's writing style is clear and visual, utilizing illustrations and practical examples to communicate complex concepts effectively. His subsequent works, including 'Value Proposition Design' and 'Testing Business Ideas,' continue to support entrepreneurs and established businesses in navigating the challenges of the modern economy.
Yves Pigneur is a distinguished Belgian author, business theorist, and professor known for his innovation in the fields of entrepreneurship and business modeling. He is most notably recognized for co-authoring 'Business Model Generation' and 'Value Proposition Design,' both of which have gained widespread acclaim among business professionals and academics alike. Pigneur's writing style is characterized by clarity and practicality, often incorporating visual tools and frameworks to enhance understanding and application. His contributions have significantly influenced how modern businesses approach strategy and innovation.
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