In 'Consultative Selling,' Mack Hanan revolutionizes the sales process by emphasizing the importance of understanding and addressing customer needs over mere product pitching. This transformative approach empowers sales professionals to become trusted advisors rather than just sellers, fostering stronger client relationships. By mastering consultative techniques, salespeople can unlock deeper insights into their clients' challenges and craft tailored solutions. Hanan’s engaging insights blend practical strategies with real-world examples, making this book a must-read for anyone looking to elevate their selling game. Will you become the trusted partner your customers need?
By Mack Hanan
Published: 2011
"True success in sales comes not from pushing your product, but from understanding the needs of your customer and helping them find the best solution."
Do you sell products or services? Mack Hanan has a secret to share: it doesn't matter. Discover the proven formula for selling customer profit that generates maximum sales.
Mack Hanan is an acclaimed author and expert in the field of business strategy and consulting. He is best known for his influential works, including "Consultative Selling: The Key to Creating Value-Added Solutions" and "The New World of Corporate Entrepreneurship." Hanan's writing is characterized by a practical approach, blending real-world examples with theoretical insights to provide readers with actionable strategies. His ability to simplify complex concepts makes his books essential reading for professionals seeking to enhance their business acumen. With a career spanning decades, Hanan is a sought-after speaker and consultant, recognized for his contributions to the field.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "The Thank You Economy," Gary Vaynerchuk explores the transformative power of gratitude in the age of social media. He argues that businesses thriving today are those that prioritize genuine connections and heartfelt appreciation for their customers. Through vivid anecdotes and real-world examples, Vaynerchuk stresses the importance of listening and engaging authentically with consumers. As technology reshapes customer expectations, the book reveals how a culture of gratitude can drive loyalty and success. Dive in to discover how to harness the power of thankfulness to elevate your brand in an increasingly connected world!
In 'Wealth and Poverty of Nations,' David S. Landes explores the complex tapestry of economic history and development across the globe. He delves into why some nations flourish while others remain entrenched in poverty, examining cultural, geographical, and historical factors that have shaped economies. Through engaging anecdotes and incisive analysis, Landes challenges simplistic explanations, revealing the intricate interplay of innovation, tradition, and policy. This book not only illuminates past economic trajectories but also provokes thought about the future of global prosperity. Prepare to question your assumptions about wealth and consider the paths nations have taken in their pursuit of success.
In 'The Ultimate Sales Machine,' Chet Holmes unveils a revolutionary approach to dramatically boost sales and streamline business operations. With a focus on relentless execution, he introduces the concept of prioritizing the key strategies that yield exponential results. Holmes emphasizes the importance of mastering time management and developing a world-class sales team through systematic coaching. Packed with actionable insights, this book challenges conventional sales tactics and equips readers with tools to stand out in a competitive market. Are you ready to transform your business into an unstoppable sales machine?
In 'Zingerman's Guide to Giving Great Service', Ari Weinzweig reveals the secrets behind outstanding customer service that goes beyond the ordinary. Set within the vibrant world of Zingerman's Delicatessen, this guide is packed with practical insights and heartwarming anecdotes that inspire readers to elevate their service experience. Weinzweig emphasizes the importance of genuine connections and understanding customer needs, transforming the mundane into the extraordinary. With his unique approach, readers are encouraged to embrace authenticity and resourcefulness in every interaction. Prepare to be inspired to rethink your service philosophy and create memorable experiences!
In 'The New Gold Standard', Joseph Michelli unveils the secrets behind the legendary customer experience at the Ritz-Carlton. He distills five transformative leadership principles that not only enhance service but also create lasting loyalty. Readers are invited into a world where personalized care and employee empowerment turn ordinary interactions into extraordinary experiences. This book challenges leaders to redefine their approach to customer service while offering practical insights that can be applied across various industries. Prepare to be inspired to adopt a gold standard in hospitality that keeps customers coming back for more!
In 'Youtility,' Jay Baer revolutionizes marketing by introducing the concept of providing value first. He argues that businesses must shift from traditional push tactics to becoming genuinely helpful to their customers. Through fascinating case studies and compelling examples, Baer reveals how Youtility can transform customer relationships and drive sustainable growth. This provocative read challenges the status quo and invites marketers to rethink their strategies in a crowded marketplace. Are you ready to learn how to turn your business into a valuable resource?
In '$100M Offers', Alex Hormozi reveals the secrets to crafting irresistible offers that can skyrocket your business. He emphasizes the importance of understanding customer needs and creating value that compels them to buy. Through engaging anecdotes and actionable strategies, Hormozi shares how to position your offers for maximum appeal. This book is not just about sales—it's a blueprint for understanding market dynamics and elevating your entrepreneurial game. Prepare to transform your mindset and approach as you learn to build offers that customers can't refuse!
In 'To Be Real,' Rebecca Edby Walker navigates the intricate landscape of authenticity and identity in a world steeped in illusion. Her poignant narratives weave together personal experiences and social commentary, challenging readers to confront the masks they wear. As Walker delves into issues of race, gender, and self-expression, she poses a provocative question: What does it truly mean to be real? With a blend of vulnerability and insight, she invites us into her quest for genuine connection amid societal expectations. Prepare to reflect on your own journey of self-discovery in a compelling exploration of the human experience.
Showing 8 of 24 similar books

Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.

Barack Obama is the 44th President of the United States, serving from 2009 to 2017. As the first African American president, Obama’s leadership marked a historic moment in American history. His administration focused on healthcare reform, economic recovery from the Great Recession, and environmental policies. He is best known for the Affordable Care Act, as well as his efforts to expand civil rights and restore diplomatic relations with Cuba. Since leaving office, Obama has continued to engage in public life through his foundation, focusing on leadership development, civic engagement, and global issues.

Arianna Huffington is the founder of The Huffington Post and Thrive Global, a company focused on wellness and productivity. She is a bestselling author and prominent speaker on the importance of sleep and managing stress. Arianna’s work emphasizes the importance of balance between professional success and personal well-being. Her book The Sleep Revolution has inspired a global movement to prioritize rest. She is considered one of the most influential women in media and business.

Ryan Peterson is an acclaimed author best known for his thought-provoking novels that delve into complex societal issues. His debut book, "Echoes of Silence," won the prestigious Man Booker Prize, establishing him as a formidable voice in contemporary fiction. Peterson's writing is celebrated for its lyrical prose and deep emotional resonance, drawing comparisons to literary giants like Toni Morrison and Gabriel García Márquez. Beyond fiction, he has contributed insightful essays to major publications, addressing topics such as social justice and mental health. With a growing body of work, Peterson continues to influence and inspire readers worldwide.

Ben Horowitz is a prominent American entrepreneur, investor, and author, best known for co-founding the venture capital firm Andreessen Horowitz. He made significant contributions to the tech industry through his leadership roles at Netscape and as co-founder of the software company Opsware, which was later acquired by Hewlett-Packard. Horowitz is celebrated for his insightful business book, "The Hard Thing About Hard Things," which provides candid advice on the challenges of entrepreneurship. His follow-up book, "What You Do Is Who You Are," explores the importance of company culture in business success. Horowitz's works are highly regarded for their practical wisdom and have influenced countless leaders in the tech and business communities.

Brian Tracy is a renowned Canadian-American motivational speaker, self-development author, and business consultant. He has written over 70 books, including bestsellers like "Eat That Frog!" and "The Psychology of Achievement," which have been translated into dozens of languages. Tracy's work primarily focuses on personal success, leadership, time management, and sales strategies. He has also delivered over 5,000 speeches and seminars around the world, inspiring millions to improve their lives and careers. His practical advice and actionable insights have cemented his reputation as a leading authority in personal and professional development.

Andrew Lokenauth is a distinguished author and financial expert known for his insightful contributions to personal finance and investment literature. With a career spanning over a decade, he has written extensively on topics such as wealth management, financial planning, and market analysis. Lokenauth's works are celebrated for their clarity and practical advice, making complex financial concepts accessible to a broad audience. He has been featured in numerous financial publications and has established himself as a trusted voice in the industry. Beyond his writing, Lokenauth is also a sought-after speaker, sharing his expertise at various seminars and workshops.

Ashton Kutcher is an accomplished actor, producer, and entrepreneur best known for his roles in popular television series such as "That '70s Show" and "Two and a Half Men." While not primarily recognized for contributions to literature, Kutcher has significantly impacted the tech industry through his venture capital firm, A-Grade Investments, which has funded successful startups like Airbnb and Uber. Additionally, he co-founded the media company Katalyst, which has produced various digital content. Kutcher is also an active philanthropist, co-founding the DNA Foundation, now known as Thorn, which focuses on combating human trafficking and the sexual exploitation of children. His diverse ventures reflect a commitment to innovation, social good, and entertainment.
Showing 8 of 16 related collections
“True success in sales comes not from pushing your product, but from understanding the needs of your customer and helping them find the best solution.”
Consultative Selling
By Mack Hanan
Discover a world of knowledge through our extensive collection of book summaries.