Consultative Selling Book Summary

In 'Consultative Selling,' Mack Hanan revolutionizes the sales process by emphasizing the importance of understanding and addressing customer needs over mere product pitching. This transformative approach empowers sales professionals to become trusted advisors rather than just sellers, fostering stronger client relationships. By mastering consultative techniques, salespeople can unlock deeper insights into their clients' challenges and craft tailored solutions. Hanan’s engaging insights blend practical strategies with real-world examples, making this book a must-read for anyone looking to elevate their selling game. Will you become the trusted partner your customers need?

By Mack Hanan

Published: 2011

"True success in sales comes not from pushing your product, but from understanding the needs of your customer and helping them find the best solution."

Consultative SellingBook binding

Start Listening to Book Summary

0:000:00

Book Review of Consultative Selling

Do you sell products or services? Mack Hanan has a secret to share: it doesn't matter. Discover the proven formula for selling customer profit that generates maximum sales.

Book Overview of Consultative Selling

About the Book Author

M

Mack Hanan

Mack Hanan is an acclaimed author and expert in the field of business strategy and consulting. He is best known for his influential works, including "Consultative Selling: The Key to Creating Value-Added Solutions" and "The New World of Corporate Entrepreneurship." Hanan's writing is characterized by a practical approach, blending real-world examples with theoretical insights to provide readers with actionable strategies. His ability to simplify complex concepts makes his books essential reading for professionals seeking to enhance their business acumen. With a career spanning decades, Hanan is a sought-after speaker and consultant, recognized for his contributions to the field.

Book Details

Key information about the book.

Authors
Mack Hanan
Published
March 2011
Publisher
Amacom
ISBN
0814437508
Language
English
Pages
N/A
Genres
Business and EconomicsCustomer Experience

Purchase Options

Amazon logoBuy on Amazon
BookShop logoBuy via BookShop

Support local bookstores: BookShop gives a portion of each sale to independent bookshops!

Similar books you might like →

The Thank You EconomyBook binding

The Thank You Economy Book Summary

In "The Thank You Economy," Gary Vaynerchuk explores the transformative power of gratitude in the age of social media. He argues that businesses thriving today are those that prioritize genuine connections and heartfelt appreciation for their customers. Through vivid anecdotes and real-world examples, Vaynerchuk stresses the importance of listening and engaging authentically with consumers. As technology reshapes customer expectations, the book reveals how a culture of gratitude can drive loyalty and success. Dive in to discover how to harness the power of thankfulness to elevate your brand in an increasingly connected world!

The Thank You Economy
Gary Vaynerchuk
Wealth And Poverty Of NationsBook binding

Wealth And Poverty Of Nations Book Summary

In 'Wealth and Poverty of Nations,' David S. Landes explores the complex tapestry of economic history and development across the globe. He delves into why some nations flourish while others remain entrenched in poverty, examining cultural, geographical, and historical factors that have shaped economies. Through engaging anecdotes and incisive analysis, Landes challenges simplistic explanations, revealing the intricate interplay of innovation, tradition, and policy. This book not only illuminates past economic trajectories but also provokes thought about the future of global prosperity. Prepare to question your assumptions about wealth and consider the paths nations have taken in their pursuit of success.

Wealth And Poverty Of Nations
David S Landes
The Ultimate Sales MachineBook binding

The Ultimate Sales Machine Book Summary

In 'The Ultimate Sales Machine,' Chet Holmes unveils a revolutionary approach to dramatically boost sales and streamline business operations. With a focus on relentless execution, he introduces the concept of prioritizing the key strategies that yield exponential results. Holmes emphasizes the importance of mastering time management and developing a world-class sales team through systematic coaching. Packed with actionable insights, this book challenges conventional sales tactics and equips readers with tools to stand out in a competitive market. Are you ready to transform your business into an unstoppable sales machine?

The Ultimate Sales Machine
Chet Holmes
Zingerman's Guide to Giving Great ServiceBook binding

Zingerman's Guide to Giving Great Service Book Summary

In 'Zingerman's Guide to Giving Great Service', Ari Weinzweig reveals the secrets behind outstanding customer service that goes beyond the ordinary. Set within the vibrant world of Zingerman's Delicatessen, this guide is packed with practical insights and heartwarming anecdotes that inspire readers to elevate their service experience. Weinzweig emphasizes the importance of genuine connections and understanding customer needs, transforming the mundane into the extraordinary. With his unique approach, readers are encouraged to embrace authenticity and resourcefulness in every interaction. Prepare to be inspired to rethink your service philosophy and create memorable experiences!

Zingerman's Guide to Giving Great Service
Ari Weinzweig
The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel CompanyBook binding

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company Book Summary

In 'The New Gold Standard', Joseph Michelli unveils the secrets behind the legendary customer experience at the Ritz-Carlton. He distills five transformative leadership principles that not only enhance service but also create lasting loyalty. Readers are invited into a world where personalized care and employee empowerment turn ordinary interactions into extraordinary experiences. This book challenges leaders to redefine their approach to customer service while offering practical insights that can be applied across various industries. Prepare to be inspired to adopt a gold standard in hospitality that keeps customers coming back for more!

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
Joseph Michelli
YoutilityBook binding

Youtility Book Summary

In 'Youtility,' Jay Baer revolutionizes marketing by introducing the concept of providing value first. He argues that businesses must shift from traditional push tactics to becoming genuinely helpful to their customers. Through fascinating case studies and compelling examples, Baer reveals how Youtility can transform customer relationships and drive sustainable growth. This provocative read challenges the status quo and invites marketers to rethink their strategies in a crowded marketplace. Are you ready to learn how to turn your business into a valuable resource?

Youtility
Jay Baer
$100M OffersBook binding

$100M Offers Book Summary

In '$100M Offers', Alex Hormozi reveals the secrets to crafting irresistible offers that can skyrocket your business. He emphasizes the importance of understanding customer needs and creating value that compels them to buy. Through engaging anecdotes and actionable strategies, Hormozi shares how to position your offers for maximum appeal. This book is not just about sales—it's a blueprint for understanding market dynamics and elevating your entrepreneurial game. Prepare to transform your mindset and approach as you learn to build offers that customers can't refuse!

$100M Offers
Alex Hormozi
To Be RealBook binding

To Be Real Book Summary

In 'To Be Real,' Rebecca Edby Walker navigates the intricate landscape of authenticity and identity in a world steeped in illusion. Her poignant narratives weave together personal experiences and social commentary, challenging readers to confront the masks they wear. As Walker delves into issues of race, gender, and self-expression, she poses a provocative question: What does it truly mean to be real? With a blend of vulnerability and insight, she invites us into her quest for genuine connection amid societal expectations. Prepare to reflect on your own journey of self-discovery in a compelling exploration of the human experience.

To Be Real
Rebecca Edby Walker

Showing 8 of 24 similar books

Take your reading experience to the next level

Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.

Download on the App Store

Similar Book Recommendations →

Adam Grant's Book Recommendations

Adam Grant's Book Recommendations

Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.

Business and LeadershipEducationSelf-Improvement
Barack Obama's Book Recommendations

Barack Obama's Book Recommendations

Barack Obama is the 44th President of the United States, serving from 2009 to 2017. As the first African American president, Obama’s leadership marked a historic moment in American history. His administration focused on healthcare reform, economic recovery from the Great Recession, and environmental policies. He is best known for the Affordable Care Act, as well as his efforts to expand civil rights and restore diplomatic relations with Cuba. Since leaving office, Obama has continued to engage in public life through his foundation, focusing on leadership development, civic engagement, and global issues.

PoliticsMemoirs and BiographiesSuccess Stories and Life Lessons
Arianna Huffington's Book Recommendations

Arianna Huffington's Book Recommendations

Arianna Huffington is the founder of The Huffington Post and Thrive Global, a company focused on wellness and productivity. She is a bestselling author and prominent speaker on the importance of sleep and managing stress. Arianna’s work emphasizes the importance of balance between professional success and personal well-being. Her book The Sleep Revolution has inspired a global movement to prioritize rest. She is considered one of the most influential women in media and business.

Women Who LeadWellness WisdomProductivityLife Advice
Ryan Peterson's Book Recommendations

Ryan Peterson's Book Recommendations

Ryan Peterson is an acclaimed author best known for his thought-provoking novels that delve into complex societal issues. His debut book, "Echoes of Silence," won the prestigious Man Booker Prize, establishing him as a formidable voice in contemporary fiction. Peterson's writing is celebrated for its lyrical prose and deep emotional resonance, drawing comparisons to literary giants like Toni Morrison and Gabriel García Márquez. Beyond fiction, he has contributed insightful essays to major publications, addressing topics such as social justice and mental health. With a growing body of work, Peterson continues to influence and inspire readers worldwide.

Inspiring ReadsMemoirs and BiographiesPolitics
Ben Horowitz's Book Recommendations

Ben Horowitz's Book Recommendations

Ben Horowitz is a prominent American entrepreneur, investor, and author, best known for co-founding the venture capital firm Andreessen Horowitz. He made significant contributions to the tech industry through his leadership roles at Netscape and as co-founder of the software company Opsware, which was later acquired by Hewlett-Packard. Horowitz is celebrated for his insightful business book, "The Hard Thing About Hard Things," which provides candid advice on the challenges of entrepreneurship. His follow-up book, "What You Do Is Who You Are," explores the importance of company culture in business success. Horowitz's works are highly regarded for their practical wisdom and have influenced countless leaders in the tech and business communities.

Business and LeadershipSuccess Stories and Life Lessons
Brian Tracy's Book Recommendations

Brian Tracy's Book Recommendations

Brian Tracy is a renowned Canadian-American motivational speaker, self-development author, and business consultant. He has written over 70 books, including bestsellers like "Eat That Frog!" and "The Psychology of Achievement," which have been translated into dozens of languages. Tracy's work primarily focuses on personal success, leadership, time management, and sales strategies. He has also delivered over 5,000 speeches and seminars around the world, inspiring millions to improve their lives and careers. His practical advice and actionable insights have cemented his reputation as a leading authority in personal and professional development.

Self-ImprovementBusiness and LeadershipSuccess Stories and Life Lessons
Andrew Lokenauth's Book Recommendations

Andrew Lokenauth's Book Recommendations

Andrew Lokenauth is a distinguished author and financial expert known for his insightful contributions to personal finance and investment literature. With a career spanning over a decade, he has written extensively on topics such as wealth management, financial planning, and market analysis. Lokenauth's works are celebrated for their clarity and practical advice, making complex financial concepts accessible to a broad audience. He has been featured in numerous financial publications and has established himself as a trusted voice in the industry. Beyond his writing, Lokenauth is also a sought-after speaker, sharing his expertise at various seminars and workshops.

Money MattersSuccess Stories and Life Lessons
Ashton Kutcher's Book Recommendations

Ashton Kutcher's Book Recommendations

Ashton Kutcher is an accomplished actor, producer, and entrepreneur best known for his roles in popular television series such as "That '70s Show" and "Two and a Half Men." While not primarily recognized for contributions to literature, Kutcher has significantly impacted the tech industry through his venture capital firm, A-Grade Investments, which has funded successful startups like Airbnb and Uber. Additionally, he co-founded the media company Katalyst, which has produced various digital content. Kutcher is also an active philanthropist, co-founding the DNA Foundation, now known as Thorn, which focuses on combating human trafficking and the sexual exploitation of children. His diverse ventures reflect a commitment to innovation, social good, and entertainment.

Media and Pop CultureBusiness and LeadershipInspiring ReadsActivist

Showing 8 of 16 related collections

True success in sales comes not from pushing your product, but from understanding the needs of your customer and helping them find the best solution.

Consultative Selling

By Mack Hanan

Frequently Asked Questions