In 'Youtility,' Jay Baer revolutionizes marketing by introducing the concept of providing value first. He argues that businesses must shift from traditional push tactics to becoming genuinely helpful to their customers. Through fascinating case studies and compelling examples, Baer reveals how Youtility can transform customer relationships and drive sustainable growth. This provocative read challenges the status quo and invites marketers to rethink their strategies in a crowded marketplace. Are you ready to learn how to turn your business into a valuable resource?
By Jay Baer
Published: 2013
"In a world where attention is the new currency, the key to winning is to become truly useful to your customers."
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
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“In a world where attention is the new currency, the key to winning is to become truly useful to your customers.”
Youtility
By Jay Baer
Discover a world of knowledge through our extensive collection of book summaries.
Jay Baer is a renowned author, speaker, and digital marketing consultant known for his expertise in customer service and marketing strategy. He is the founder of Convince & Convert, a consulting firm that helps businesses navigate the digital landscape. Jay's notable works include 'Youtility: Why Smart Marketing Is about Help Not Hype' and 'Hug Your Haters: How to Embrace Complaints and Keep Your Customers.' His writing style is practical and accessible, emphasizing actionable insights that empower organizations to create meaningful connections with their customers.
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