In 'Covert Cows and Chick-fil-A', Steve Robinson takes readers behind the scenes of one of America’s most beloved fast-food chains. With a mix of humor and insight, he unravels the company’s unique culture and marketing strategies that have catapulted Chick-fil-A to iconic status. From covert marketing campaigns to unforgettable branding, Robinson reveals what makes this brand not just a restaurant, but a phenomenon. Readers will discover the secrets to Chick-fil-A’s success and the principles that guide its operations. A compelling read for anyone interested in brand loyalty and innovative business practices!
By Steve Robinson
Published: 2019
"In a world where business often focuses on profit alone, true success lies in the love and connection we cultivate with people, much like a group of cows that find strength in their herd."
Robinson, a longtime chief marketing officer for Chick-fil-A, tells the inside story of how the company built one of the most successful and beloved brands in America. As the company grew from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015, he was a first-hand witness to its evolution as an indelible global brand. Robinson explains the important traits that built the company's culture and sustained it through recession, as well as their dedication to Christian values and to the individual customer experience. -- adapted from jacket
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“In a world where business often focuses on profit alone, true success lies in the love and connection we cultivate with people, much like a group of cows that find strength in their herd.”
Covert Cows and Chick-fil-A
By Steve Robinson
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Steve Robinson is an accomplished author known for his engaging thrillers and historical fiction. He is best known for his acclaimed series featuring the protagonist, genealogist Jefferson Tayte, which includes titles such as 'In the Blood,' 'To the Grave,' and 'The Lost Empress.' Robinson's writing style is characterized by meticulous research and richly drawn characters, often weaving real historical events with fiction to create captivating narratives. With a background in historical research, he brings an authentic depth to his storytelling that resonates with readers.
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