Covert Cows and Chick-fil-A Book Summary

In 'Covert Cows and Chick-fil-A', Steve Robinson takes readers behind the scenes of one of America’s most beloved fast-food chains. With a mix of humor and insight, he unravels the company’s unique culture and marketing strategies that have catapulted Chick-fil-A to iconic status. From covert marketing campaigns to unforgettable branding, Robinson reveals what makes this brand not just a restaurant, but a phenomenon. Readers will discover the secrets to Chick-fil-A’s success and the principles that guide its operations. A compelling read for anyone interested in brand loyalty and innovative business practices!

By Steve Robinson

Published: 2019

"In a world where business often focuses on profit alone, true success lies in the love and connection we cultivate with people, much like a group of cows that find strength in their herd."

Covert Cows and Chick-fil-ABook binding

Start Listening to Book Summary

0:000:00

Book Review of Covert Cows and Chick-fil-A

Robinson, a longtime chief marketing officer for Chick-fil-A, tells the inside story of how the company built one of the most successful and beloved brands in America. As the company grew from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015, he was a first-hand witness to its evolution as an indelible global brand. Robinson explains the important traits that built the company's culture and sustained it through recession, as well as their dedication to Christian values and to the individual customer experience. -- adapted from jacket

Book Overview of Covert Cows and Chick-fil-A

About the Book Author

S

Steve Robinson

Steve Robinson is an accomplished author known for his engaging thrillers and historical fiction. He is best known for his acclaimed series featuring the protagonist, genealogist Jefferson Tayte, which includes titles such as 'In the Blood,' 'To the Grave,' and 'The Lost Empress.' Robinson's writing style is characterized by meticulous research and richly drawn characters, often weaving real historical events with fiction to create captivating narratives. With a background in historical research, he brings an authentic depth to his storytelling that resonates with readers.

Book Details

Key information about the book.

Authors
Steve Robinson
Published
January 2019
Publisher
Nelson Books
ISBN
1400213169
Language
English
Pages
N/A
Genres
BrandingMarketing and SalesBusiness and EconomicsCustomer Experience

Purchase Options

Amazon logoBuy on Amazon
BookShop logoBuy via BookShop

Support local bookstores: BookShop gives a portion of each sale to independent bookshops!

Similar books you might like →

Crushing It!Book binding

Crushing It! Book Summary

In “Crush It!”, Gary Vaynerchuk ignites a passion for pursuing your dreams by harnessing the power of social media. He shares his own journey from a struggling wine retailer to a successful entrepreneur, demonstrating that authenticity and hard work can lead to incredible success. With practical advice and invigorating stories, Vaynerchuk inspires readers to turn their passions into profitable businesses. He emphasizes the importance of personal branding in today’s digital age, encouraging everyone to share their voices boldly. Ready to transform your passion into a thriving career? Dive in and discover how to “crush it!” today!

Crushing It!
Gary Vaynerchuk
The Thank You EconomyBook binding

The Thank You Economy Book Summary

In "The Thank You Economy," Gary Vaynerchuk explores the transformative power of gratitude in the age of social media. He argues that businesses thriving today are those that prioritize genuine connections and heartfelt appreciation for their customers. Through vivid anecdotes and real-world examples, Vaynerchuk stresses the importance of listening and engaging authentically with consumers. As technology reshapes customer expectations, the book reveals how a culture of gratitude can drive loyalty and success. Dive in to discover how to harness the power of thankfulness to elevate your brand in an increasingly connected world!

The Thank You Economy
Gary Vaynerchuk
Purple CowBook binding

Purple Cow Book Summary

In "Purple Cow," Seth Godin challenges the conventional marketing wisdom of blending in. He posits that the key to success in a crowded marketplace is to be remarkable—like a purple cow in a field of monochrome livestock. Through engaging anecdotes and sharp insights, Godin illustrates how businesses can stand out by embracing uniqueness and innovation. This book isn't just about marketing; it's a call to action for anyone who wants to break the mold and create something extraordinary. Are you ready to uncover the secrets of becoming a standout in your industry?

Purple Cow
Seth Godin
HookedBook binding

Hooked Book Summary

In "Hooked: How to Build Habit-Forming Products," Nir Eyal unravels the psychological principles behind why some products captivate users while others fade into oblivion. Through the engaging “Hook Model,” he outlines a four-step process—trigger, action, variable reward, and investment—that drives user engagement. Packed with real-world examples and compelling insights, Eyal illustrates how successful companies design their offerings to create habits that keep customers coming back. As you dive into the book, you’ll uncover the ethical implications of these practices and consider how they shape our daily lives. Are you ready to discover the secrets behind the products that hold your attention and transform your behavior?

Hooked
Nir Eyal
This Is MarketingBook binding

This Is Marketing Book Summary

In 'This Is Marketing', Seth Godin revolutionizes traditional marketing concepts, urging readers to focus on creating meaningful connections rather than simply selling products. He emphasizes the power of storytelling and understanding niche audiences to foster loyalty and engagement. Godin challenges marketers to shift from transactional thinking to transformative experiences that resonate on a personal level. Through impactful insights and practical strategies, he encourages a mindset of empathy and purpose in every marketing endeavor. This thought-provoking guide unlocks the secret to standing out in a saturated marketplace, inviting you to rethink your approach to reaching customers.

This Is Marketing
Seth Godin
Nonviolent CommunicationBook binding

Nonviolent Communication Book Summary

In 'Nonviolent Communication,' Marshall B. Rosenberg unveils a transformative approach to communication that fosters empathy and connection. He illustrates how breaking down barriers in dialogue can lead to understanding and compassion, rather than conflict. This book guides readers to express their needs authentically and listen deeply to others, cultivating healthier relationships. With real-life examples and practical strategies, Rosenberg's teachings empower individuals to navigate challenging conversations with grace. Discover the power of words to heal and unite in this enlightening exploration of human connection.

Nonviolent Communication
Marshall B. Rosenberg
How to Read a BookBook binding

How to Read a Book Book Summary

'How to Read a Book' transforms the act of reading into an art form, guiding readers to engage deeply with texts. Mortimer J. Adler and Charles Van Doren reveal techniques that elevate mere reading to insightful analysis and comprehension. This book introduces a systematic approach to different genres, encouraging readers to ask critical questions and reflect on their understanding. With practical advice and thought-provoking insights, it empowers readers to become active participants in the learning process. Journey beyond passive reading and unlock the secrets to true literary appreciation!

How to Read a Book
Mortimer J. Adler, Charles Van Doren
Deliciously EllaBook binding

Deliciously Ella Book Summary

In 'Deliciously Ella', Ella Woodward invites readers into her vibrant world of plant-based cooking, born from her own health struggles. Each recipe is not just a dish but a deliciously crafted experience that promotes wellness and joy. Ella's personal journey of transformation inspires a deeper connection to food and its healing properties. With a blend of mouth-watering ingredients and accessible cooking methods, she proves that healthy can be utterly delectable. Join her as she redefines what it means to nourish the body and soul.

Deliciously Ella
Ella Woodward

Showing 8 of 27 similar books

Take your reading experience to the next level

Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.

Download on the App Store

Similar Book Recommendations →

Jan Losert's Book Recommendations

Jan Losert's Book Recommendations

Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.

Creativity and InnovationTechnology and Future
Alex Honnold's Book Recommendations

Alex Honnold's Book Recommendations

Alex Honnold is an American professional rock climber, best known for his free solo ascent of El Capitan in Yosemite National Park, a feat that was documented in the Oscar-winning film Free Solo. Honnold is renowned for his mental toughness, technical skill, and ability to climb without ropes or safety equipment. His accomplishments have made him a legend in the climbing world, and he continues to push the boundaries of the sport. Outside of climbing, Honnold is a philanthropist, founding the Honnold Foundation, which supports environmental sustainability projects, particularly in solar energy.

Inspiring ReadsSuccess Stories and Life LessonsSportsActivist
Drew Houston's Book Recommendations

Drew Houston's Book Recommendations

Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.

Business and LeadershipTechnology and FutureSuccess Stories and Life Lessons
Niki Scevak's Book Recommendations

Niki Scevak's Book Recommendations

Niki Scevak is a distinguished entrepreneur and venture capitalist, widely recognized for his contributions to the startup ecosystem rather than traditional literature. As a co-founder and partner at Blackbird Ventures, he has played a pivotal role in funding and mentoring successful Australian tech startups. Scevak also co-founded Startmate, an influential accelerator program that has shaped numerous early-stage companies. His work has significantly impacted the Australian tech landscape, fostering innovation and entrepreneurial growth. Though not an author of traditional books, his insights and thought leadership are frequently shared through industry publications and speaking engagements.

Business and LeadershipSuccess Stories and Life LessonsFounders Playbook
Gary Vaynerchuk's Book Recommendations

Gary Vaynerchuk's Book Recommendations

Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, investor, and social media personality. He initially gained prominence through his family’s wine business, turning it into a digital juggernaut with his online content and wine reviews. Gary is now the CEO of VaynerMedia, a full-service digital agency, and has authored multiple bestsellers, including Crush It! and Jab, Jab, Jab, Right Hook. He is known for his blunt, motivational style and advice on business, marketing, and personal branding. Gary continues to inspire millions with his focus on hustle, entrepreneurship, and leveraging digital platforms for success.

Business and LeadershipSuccess Stories and Life LessonsInspiring Reads
David Cancel's Book Recommendations

David Cancel's Book Recommendations

David Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.

Business and LeadershipSuccess Stories and Life LessonsInspiring Reads
Ann Handley's Book Recommendations

Ann Handley's Book Recommendations

Ann Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.

Business and LeadershipInspiring ReadsProductivity
Chris Powers's Book Recommendations

Chris Powers's Book Recommendations

Chris Powers is a real estate entrepreneur, investor, and founder of Fort Capital, a real estate investment firm based in Texas. Powers specializes in acquiring and developing industrial and commercial properties, focusing on value-add opportunities in rapidly growing markets. He is also the host of The FORT Podcast, where he interviews entrepreneurs, investors, and real estate professionals about their experiences and insights. Powers is a strong advocate for building communities and fostering long-term growth in real estate development. His work has positioned him as a leader in the Texas real estate market and a trusted voice in the industry.

Business and LeadershipInspiring Reads

Showing 8 of 19 related collections

In a world where business often focuses on profit alone, true success lies in the love and connection we cultivate with people, much like a group of cows that find strength in their herd.

Covert Cows and Chick-fil-A

By Steve Robinson

Frequently Asked Questions