In 'Crossing the Chasm', Geoffrey A. Moore presents a groundbreaking approach to marketing technology products. He explores the chasm between early adopters and the mainstream market, revealing why many innovations fail to gain traction. The book outlines strategies to bridge this divide, emphasizing the importance of targeting a specific niche first. Moore's insights are backed by real-world examples, making his concepts both practical and relatable. This must-read guide challenges entrepreneurs to rethink their marketing tactics and accelerate their product’s journey to success.
By Geoffrey A. Moore
Published: 2002
"In the world of technology, crossing the chasm between early adopters and the mainstream market is not just a leap; it is a strategic journey that requires understanding the unique needs and dynamics of each stage."
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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“In the world of technology, crossing the chasm between early adopters and the mainstream market is not just a leap; it is a strategic journey that requires understanding the unique needs and dynamics of each stage.”
Crossing the Chasm
By Geoffrey A. Moore
Discover a world of knowledge through our extensive collection of book summaries.
Geoffrey A. Moore is a renowned author and business consultant best known for his thought leadership in technology marketing and business strategy. His seminal works include 'Crossing the Chasm,' which addresses the challenges of marketing high-tech products during the early stages of the technology adoption lifecycle, and 'Inside the Tornado,' which outlines strategies for companies to scale and dominate markets in fast-changing environments. Moore's writing style is characterized by clarity and practical insights, making complex concepts accessible to a wide audience. With a background in philosophy and experience in both startups and large corporations, he provides a unique perspective on innovation and competitive advantage.
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