In 'Designing the Obvious', Robert Hoekman Jr. unveils the hidden principles of intuitive design that captivate users from the first glance. The book dissects the art of simplicity, revealing how the most effective designs are often the most straightforward. Through insightful anecdotes and practical tips, Hoekman challenges conventional wisdom and emphasizes the importance of understanding user needs. Readers will discover how to create seamless experiences that enhance interaction and foster engagement. This compelling exploration of design urges us to rethink our approach and emphasizes that the simplest solutions can have the most profound impact.
By Robert Hoekman (Jr.), Robert Hoekman
Published: 2011
"Good design doesn’t just happen; it’s the result of diligent thought, careful observation, and an unyielding commitment to making the obvious clear."
Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them. This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
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“Good design doesn’t just happen; it’s the result of diligent thought, careful observation, and an unyielding commitment to making the obvious clear.”
Designing the Obvious
By Robert Hoekman (Jr.), Robert Hoekman
Discover a world of knowledge through our extensive collection of book summaries.
Robert Hoekman (Jr.) is an accomplished author and designer renowned for his contributions to the fields of interaction design and user experience. He is the author of several influential books, including 'Designing the Obvious' and 'Interface Culture', which explore the intersection of technology and design with a focus on creating intuitive user experiences. His writing style is characterized by clear, engaging prose that makes complex concepts accessible to a wide audience. With a passion for usability and a keen insight into modern design practices, Robert continues to write and speak on topics related to design, innovation, and the future of technology.
Robert Hoekman (Jr.) is an accomplished author and designer renowned for his contributions to the fields of interaction design and user experience. He is the author of several influential books, including 'Designing the Obvious' and 'Interface Culture', which explore the intersection of technology and design with a focus on creating intuitive user experiences. His writing style is characterized by clear, engaging prose that makes complex concepts accessible to a wide audience. With a passion for usability and a keen insight into modern design practices, Robert continues to write and speak on topics related to design, innovation, and the future of technology.
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