In 'Frenemies', renowned journalist Ken Auletta takes readers on a riveting exploration of the complex relationship between technology giants and media moguls. As these players navigate competition and collaboration, the lines blur between friendship and rivalry. Auletta reveals the behind-the-scenes power plays that are shaping our digital landscape. With rich anecdotes and sharp insights, he uncovers how these frenemies influence the future of communication and culture. This intriguing narrative challenges readers to reconsider alliances in an ever-evolving media world.
By Ken Auletta
Published: 2018
"In a world where alliances shift like sand, the real battle lies not in winning friends but in understanding your enemies."
Ken Auletta is an acclaimed American author and investigative journalist, known for his in-depth analysis of media, politics, and technology. He has written several notable works, including "Three Blind Mice: How the TV Networks Lost Their Way," which critiques the decline of network television, and "Media Circus: The Trouble with America's Newspapers," which examines the challenges facing the print media industry. Auletta's writing style is characterized by its thorough research, compelling storytelling, and insightful commentary, making him a respected voice in the field of journalism.
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“In a world where alliances shift like sand, the real battle lies not in winning friends but in understanding your enemies.”
Frenemies
By Ken Auletta
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