In 'Getting to Yes', Roger Fisher, William Ury, and Bruce Patton present a groundbreaking approach to negotiation that emphasizes collaboration over confrontation. Rather than viewing negotiation as a battle, they advocate for principled negotiation that focuses on mutual interests and relationships. The authors introduce practical strategies for ensuring that all parties feel heard and respected, paving the way for win-win solutions. Through real-world examples, they illustrate how to navigate difficult discussions and reach agreements that satisfy everyone involved. This book is essential for anyone looking to master the art of negotiation and transform conflicts into opportunities.
By Roger Fisher, William Ury, Bruce Patton
Published: 1999
""In negotiation, the most profound truths are often the simplest: separate the people from the problem, focus on interests, and generate options for mutual gain.""
This is the second, greatly expanded edition of one of the world's most successful books on negotiation. 'Getting to Yes' offers powerful principles to guide readers to success in the art of negotiation.
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“"In negotiation, the most profound truths are often the simplest: separate the people from the problem, focus on interests, and generate options for mutual gain."”
Getting to Yes
By Roger Fisher, William Ury, Bruce Patton
Discover a world of knowledge through our extensive collection of book summaries.
Roger Fisher was a prominent author, educator, and negotiation expert, best known for his influential works on conflict resolution and negotiation strategies. His most notable contributions include 'Getting to Yes: Negotiating Agreement Without Giving In,' co-authored with William Ury, which has become a foundational text in the field of negotiation. Fisher's writing style is characterized by clarity, practicality, and a focus on collaboration and mutual benefit, making complex concepts accessible to a wide audience. In addition to his writing, he was a professor at Harvard Law School and co-founder of the Harvard Negotiation Project, further solidifying his legacy as a thought leader in the realm of effective communication and negotiation.
William Ury is a prominent author, negotiation expert, and co-founder of the Harvard Negotiation Project. He is best known for his influential works, including "Getting to Yes" (co-authored with Roger Fisher), which has become a cornerstone in the field of negotiation and conflict resolution. Ury's writing style is characterized by clarity, practicality, and a strong emphasis on collaborative approaches to problem-solving. In addition to "Getting to Yes," he has written several other notable books such as "The Power of a Positive No" and "Getting Past No." His insights have helped individuals and organizations navigate complex negotiations with empathy and effectiveness.
Bruce Patton is a renowned author and expert in negotiation and conflict resolution, best known for his seminal works, including 'Getting to Yes' and 'Negotiating Rationally'. His writing often combines insights from behavioral economics with practical negotiation strategies, making complex concepts accessible to both professionals and general readers. Patton's engaging and clear prose has made significant contributions to the fields of negotiation and interpersonal communication, establishing him as a leading voice among negotiation practitioners and educators.
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