In "How I Raised Myself From Failure to Success in Selling," Frank Bettger recounts his transformative journey from a struggling insurance salesman to a top performer in his field. Through practical advice and personal anecdotes, he reveals the mindset shifts and techniques that propelled him to success. Bettger emphasizes the power of enthusiasm and persistence, providing readers with actionable strategies to overcome their own challenges in sales. His candid reflections on failure highlight the importance of resilience and self-belief. This timeless guide not only inspires but equips aspiring salespeople with the tools to elevate their careers.
By Frank Bettger
Published: 1992
"Success is not a destination, but a journey of continuous improvement; every setback is a stepping stone towards achievement."
A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale
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“Success is not a destination, but a journey of continuous improvement; every setback is a stepping stone towards achievement.”
How I Raised Myself From Failure to Success in Selling
By Frank Bettger
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Frank Bettger was an American author and motivational speaker, best known for his influential books on salesmanship and personal development. His most notable works include 'How I Raised Myself from Failure to Success in Selling' and 'The Greatest Salesman in the World', which have inspired countless individuals in the fields of sales and leadership. Bettger's writing style is characterized by its practical advice, accessible language, and engaging storytelling, making complex concepts in sales and motivation relatable and easy to understand for readers of all backgrounds. His insights continue to resonate in the business community, emphasizing the power of perseverance, positive thinking, and effective communication.
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