Who is the author of 'Identity Designed'?

The author of 'Identity Designed' is David Airey.

What are the main themes in 'Identity Designed'?

The main themes in 'Identity Designed' include Design, Branding, Graphic Design.

What genre is 'Identity Designed'?

'Identity Designed' is categorized as Design.

What is the main focus of 'Identity Designed'?

The main focus of 'Identity Designed' by David Airey is to explore the principles and practices of creating effective brand identities. The book showcases case studies from various designers and agencies, offering insights into the creative process, strategy, and execution involved in designing brand identities that resonate with target audiences. It emphasizes the importance of storytelling, visual elements, and the overall experience of a brand.

Who is the author of 'Identity Designed'?

The author of 'Identity Designed' is David Airey.

What themes are explored in 'Identity Designed'?

'Identity Designed' by David Airey explores several key themes: Branding and Identity: The book delves into the significance of branding in defining a company's identity and how effective identity design can influence public perception. The Design Process: It emphasizes the importance of a structured design process, showcasing various approaches and methodologies used by designers to create compelling identities. Creativity and Innovation: The theme of creativity is central, as it discusses how original ideas and innovative thinking are essential in developing impactful visual identities. Collaboration and Communication: The book highlights the necessity of collaboration between designers and clients, stressing how effective communication leads to better outcomes in branding projects. Cultural Context: It also examines how cultural influences impact design choices and brand identities, showcasing the global diversity in design practices. These themes together paint a comprehensive picture of the multifaceted nature of identity design in the modern world.

Can you describe one key point discussed in 'Identity Designed'?

One key point discussed in 'Identity Designed' by David Airey is the importance of creating a strong brand identity that reflects the core values and mission of a business. The book emphasizes that design is not just about aesthetics but is a crucial tool for communication and differentiation in a competitive market. Airey showcases various case studies that illustrate how effective identity design can enhance brand recognition and customer loyalty.

Who is the intended audience for 'Identity Designed'?

The intended audience for 'Identity Designed' by David Airey includes graphic designers, branding professionals, students in design disciplines, and anyone interested in the principles of identity design and branding. The book appeals to both beginners and experienced designers looking for insights and inspiration in creating effective brand identities.

Identity Designed Book Summary

In 'Identity Designed,' David Airey takes readers on a captivating journey through the art and science of branding. This visually stunning book showcases a rich collection of global identities, revealing the strategies behind their creation. Airey delves into the psychological impact of design, urging readers to think deeply about how branding shapes perceptions. With insightful case studies and expert commentary, it sparks curiosity about the essence of identity in modern culture. Perfect for designers and entrepreneurs alike, this book invites you to explore the power of visual storytelling in building a brand.

By David Airey

Published: 2019

"Design is not just what it looks like and feels like. Design is how it works, how it communicates, and how it connects."

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Similar books you might like →