In 'Identity Designed,' David Airey takes readers on a captivating journey through the art and science of branding. This visually stunning book showcases a rich collection of global identities, revealing the strategies behind their creation. Airey delves into the psychological impact of design, urging readers to think deeply about how branding shapes perceptions. With insightful case studies and expert commentary, it sparks curiosity about the essence of identity in modern culture. Perfect for designers and entrepreneurs alike, this book invites you to explore the power of visual storytelling in building a brand.
By David Airey
Published: 2019
"Design is not just what it looks like and feels like. Design is how it works, how it communicates, and how it connects."
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Showing 8 of 27 similar books
Jordan Hughes is a celebrated author known for their compelling narratives and richly developed characters. Their debut novel, "Echoes of Tomorrow," won the prestigious Man Booker Prize, marking a significant milestone in contemporary fiction. Hughes's work often explores themes of identity, resilience, and the human condition, earning them critical acclaim and a dedicated readership. In addition to their novels, Hughes has contributed thought-provoking essays to major literary journals, further solidifying their influence in the literary world. Their innovative storytelling continues to inspire and captivate audiences worldwide.
Mark Bell is a distinguished author known for his gripping thrillers and intricate storytelling. His debut novel, "The Silent Witness," garnered critical acclaim and established him as a formidable voice in contemporary fiction. Bell's work often explores the complexities of human psychology, earning him a dedicated readership and several literary awards. Beyond writing, he is an advocate for literacy programs, actively participating in initiatives to promote reading among underserved communities. His contributions to literature continue to resonate, making him a prominent figure in modern literary circles.
Julian Shapiro is a renowned writer and entrepreneur, acclaimed for his insightful essays on personal growth and marketing strategies. He is the author of "The Julian Shapiro Collection," a compilation of his most impactful writings that have garnered a wide readership online. Shapiro co-founded the growth marketing agency Bell Curve, where he has helped numerous startups achieve exponential growth. His work often blends practical advice with deep philosophical inquiries, making complex subjects accessible to a broad audience. Through his prolific writing and entrepreneurial ventures, Julian has become a key figure in the intersection of business and self-improvement literature.
Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.
Naval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.
Ran Segall is an Israeli designer, YouTuber, and entrepreneur, known for his work in freelance web design and his popular YouTube channel, Flux Academy. Segall provides design tutorials, business advice, and insights for freelancers, helping designers improve their craft and grow their businesses. He has built a successful online platform through his transparent and practical approach to design education. Segall also runs Flux Academy, where he teaches web design and freelancing strategies to aspiring designers around the world. His approachable style and expertise have made him a trusted resource in the design community.
Mike Shinoda is a multifaceted artist best known as a founding member of the rock band Linkin Park. While celebrated for his musical talents, Shinoda has made significant contributions to the literary world through his introspective lyrics and storytelling. His work often explores themes of personal struggle, resilience, and social issues, resonating with a global audience. In addition to his musical endeavors, Shinoda has authored and illustrated graphic novels, further showcasing his creative versatility. His ability to blend powerful narratives with visual art has cemented his status as a significant cultural influencer.
Audrey Gelman is an American entrepreneur and writer, best known as the co-founder and former CEO of The Wing, a network of co-working spaces and social clubs designed for women. She has been recognized for her innovative approach to creating supportive environments for professional women, significantly impacting feminist discourse and workplace equality. Gelman has also contributed thought-provoking essays to prominent publications such as The New York Times and The New Yorker, where she discusses gender, politics, and culture. Her leadership at The Wing has been celebrated for fostering community and collaboration among women. Additionally, Gelman's influence extends to the political sphere, having previously worked as a press aide on several high-profile campaigns.
Showing 8 of 22 related collections
“Design is not just what it looks like and feels like. Design is how it works, how it communicates, and how it connects.”
Identity Designed
By David Airey
Discover a world of knowledge through our extensive collection of book summaries.
David Airey is a renowned author and graphic designer known for his expertise in branding and logo design. He has published notable works including 'Logo Design Love', 'Identity Designed', and 'Logo Briefs', which have established him as a leading voice in the field of visual identity. Airey's writing style is clear and engaging, often blending practical advice with personal insights, making complex design principles accessible to readers from all backgrounds. His contributions extend beyond writing; he actively shares his knowledge through his blog and design resources, inspiring both aspiring and established designers alike.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In 'Branding,' Michael Johnson delves into the intricate world of brand identity and its profound impact on consumer perception. He uncovers the psychological underpinnings that influence how we connect with brands, making it an essential read for marketers and creatives alike. Through vivid examples and insightful analyses, Johnson illustrates the transformative power of effective branding in today’s competitive landscape. This book is not just a guide; it’s a journey into understanding the art and science behind memorable brands. Are you ready to unlock the secrets of successful branding?
In 'Better Web Typography for a Better Web,' Matej Latin unveils the transformative power of typography in web design. He delves into the principles of effective type, demonstrating how thoughtful choices can enhance user experience and engagement. The book is packed with practical tips and real-world examples to help designers craft visually stunning and readable websites. Latin's insights challenge conventional norms, urging readers to rethink their approach to typography. This essential guide equips both aspiring and seasoned designers with the tools to elevate their craft and create a more beautiful web.
Delve into the fascinating world of typography with 'The Designer's Dictionary of Type' by Sean Adams. This comprehensive guide unravels the intricacies of typefaces, revealing their unique personalities and historical contexts. Each entry offers insights that inspire creativity and enhance design skills, making it an essential reference for both novice and seasoned designers. With stunning visual examples, the book encourages a deeper appreciation for the art and science of type. Discover how the right type can transform your work and captivate your audience!
'The Evolution of Type' by Tony Seddon takes readers on a captivating journey through the history and development of typography. Delve into the transformation of typefaces from ancient inscriptions to modern digital fonts, revealing the intricate relationship between technology and design. Seddon artfully illustrates how cultural shifts and artistic movements have influenced type development, creating a visual narrative that enchants both designers and history enthusiasts alike. With rich illustrations and engaging anecdotes, this book invites you to appreciate letters not just as tools for communication, but as dynamic art forms. Discover how type influences our daily lives in ways you’ve never considered, and why every letter tells a story.
Dive into the art and science of typography with 'Designing with Type, 5th Edition'. This essential guide unravels the intricacies of typefaces, spacing, and layout, empowering designers to elevate their work. Through a rich blend of practical insights and illustrative examples, Craig and Scala reveal how type influences design perception. Whether you’re a novice or a seasoned professional, this book opens your eyes to the transformative power of typography. Discover how to shape your visual communication and captivate your audience with every word.
In 'The Art of Game Design,' Jesse Schell unravels the captivating world of game development, blending theory and practical insights. He presents a unique perspective that gaming is not just a skill but an art form, exploring what truly makes games immersive and memorable. With a combination of engaging anecdotes and hands-on exercises, Schell invites readers to think like designers and embrace creativity. The book serves as a comprehensive guide, making it an essential read for aspiring game creators and enthusiasts alike. Dive into the playful intricacies of design and discover the secrets that could inspire your next game masterpiece!
No summary available
In 'Gamification by Design', the authors explore the art and science of integrating game mechanics into non-game contexts to enhance user engagement and motivation. They uncover the psychology behind what makes games addictive and how these principles can be applied to real-world scenarios. Through practical case studies and actionable frameworks, the book reveals how gamification can be a catalyst for innovation and user loyalty. Are you ready to unlock the secrets of game mechanics and transform your projects? Dive into this insightful read to discover how to design experiences that captivate and retain users!