In 'Impossible to Ignore,' Carmen Simon reveals the secrets behind crafting unforgettable content that leaves a lasting impact. With insights from neuroscience and psychology, she explains how to capture attention and sway decisions effectively. This book delves into the art of storytelling and the science of memory, providing practical strategies for making messages stick. Simon's innovative techniques promise to transform the way you communicate, ensuring your content resonates with audiences. Are you ready to unlock the power of memorable messaging?
By Carmen Simon
Published: 2016
"Memorable content doesn’t just inform; it resonates, planting seeds of influence in the minds of those who encounter it."
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory—and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today’s intentions into tomorrow’s actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable—it’s Impossible to Ignore.
Carmen Simon is a renowned author and cognitive scientist known for her expertise in the field of memory and storytelling. She has written several notable works, including 'Made to Stick: Why Some Ideas Survive and Others Die', which focuses on the principles of effective communication and memorable messages. Simon's writing is characterized by its blend of scientific insight and practical application, offering readers strategies to enhance their storytelling abilities. She frequently speaks on topics related to memory, persuasion, and the intersection of neuroscience and communication.
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In "Building a StoryBrand," Donald Miller unveils a groundbreaking framework that transforms the way businesses communicate with their customers. Through the power of storytelling, he reveals how brands can clarify their message, making it resonate effortlessly with their audience. You'll uncover the seven universal story points that every compelling brand narrative should incorporate, empowering you to stand out in a crowded market. Miller’s insights offer practical steps to engage your customers and drive them toward action. Ready to elevate your brand’s story and connect with your audience on a deeper level?
In 'This Is Marketing', Seth Godin revolutionizes traditional marketing concepts, urging readers to focus on creating meaningful connections rather than simply selling products. He emphasizes the power of storytelling and understanding niche audiences to foster loyalty and engagement. Godin challenges marketers to shift from transactional thinking to transformative experiences that resonate on a personal level. Through impactful insights and practical strategies, he encourages a mindset of empathy and purpose in every marketing endeavor. This thought-provoking guide unlocks the secret to standing out in a saturated marketplace, inviting you to rethink your approach to reaching customers.
In "The Seven Husbands of Evelyn Hugo," the iconic Hollywood actress Evelyn Hugo is finally ready to tell her story, revealing the glamorous yet tumultuous life behind her seven marriages. As a struggling journalist, Monique Grant is unexpectedly chosen to interview Evelyn, who discloses her secrets and the true motivations behind her spouses. Each husband represents a different chapter in Evelyn's life, filled with love, lust, and heartache. The narrative explores themes of identity, ambition, and the price of fame in a patriarchal society. With each revelation, readers are left questioning the complexities of love and the sacrifices made for the sake of success.
'Rocket Men' by Robert Kurson takes readers on an exhilarating journey into the world of space exploration, focusing on the daring Apollo 8 mission. This gripping narrative intertwines the lives of the astronauts with the historic mission that was humanity's first to orbit the moon. Kurson captures the tension, bravery, and innovation required to achieve such a monumental feat in the face of immense challenges. As the astronauts confront both the vastness of space and personal trials, readers are left questioning the limits of human ambition. This captivating tale reveals not just the glory of space travel, but the profound camaraderie and courage it takes to reach for the stars.
In 'Viral Loop', Adam L. Penenberg unveils the mechanics of how ideas and products can spread like wildfire in the digital age. He explores the evolution of internet phenomena, revealing the secrets behind viral success. Through compelling case studies, Penenberg illustrates how companies can harness the power of social networks to fuel exponential growth. A fascinating blend of storytelling and analysis, this book challenges readers to rethink their approach to marketing and innovation. Prepare to be captivated by the unseen forces driving the viral effect!
In 'Small Giants,' Bo Burlingham explores the fascinating world of successful companies that prioritize principles over profit. These organizations choose to stay small rather than chase growth at any cost, focusing instead on craftsmanship, customer relationships, and community impact. Through riveting case studies, readers discover the unique cultures and values that set these companies apart. What motivates these leaders to defy conventional business wisdom? Uncover the inspiring stories that challenge the notion that bigger is always better.
In 'Pre-Suasion', Robert Cialdini reveals the art of influencer psychology before the actual persuasion begins. He argues that creating the right context can prime audiences to be more receptive to messages. Through fascinating experiments and anecdotes, Cialdini uncovers the subtle tactics that can shape people's perceptions and improve communication. Learn how to guide thoughts and decisions without them even realizing it! This groundbreaking exploration into human behavior will leave you questioning the subtle factors at play in your interactions.
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“Memorable content doesn’t just inform; it resonates, planting seeds of influence in the minds of those who encounter it.”
Impossible to Ignore
By Carmen Simon
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