In 'Pre-Suasion', Robert Cialdini reveals the art of influencer psychology before the actual persuasion begins. He argues that creating the right context can prime audiences to be more receptive to messages. Through fascinating experiments and anecdotes, Cialdini uncovers the subtle tactics that can shape people's perceptions and improve communication. Learn how to guide thoughts and decisions without them even realizing it! This groundbreaking exploration into human behavior will leave you questioning the subtle factors at play in your interactions.
By Robert Cialdini
Published: 2018
"The key to influencing others is often found not in the message itself, but in the way we prepare our audience before delivering that message."
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
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“The key to influencing others is often found not in the message itself, but in the way we prepare our audience before delivering that message.”
Pre-Suasion
By Robert Cialdini
Discover a world of knowledge through our extensive collection of book summaries.
Robert Cialdini is a renowned social psychologist and author, best known for his groundbreaking work in the fields of influence and persuasion. His most notable works include 'Influence: The Psychology of Persuasion', which has been widely acclaimed and is considered a seminal text in psychology and marketing, and 'Pre-Suasion: A Revolutionary Way to Influence and Persuade'. Cialdini's writing style is characterized by clear, engaging prose that combines rigorous scientific research with practical applications, making complex psychological concepts accessible to a broad audience. His insights into human behavior have made him a sought-after speaker and consultant in various industries.
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