In 'Incognito,' David Eagleman delves into the hidden workings of the unconscious mind, revealing how much of our thoughts and actions are fueled by unseen processes. He invites readers on a fascinating journey through neuroscience, exploring insights from brain studies that challenge our perceptions of identity and free will. Discover the surprising ways our brains shape our experiences, often without our conscious awareness. From decision-making to creativity, Eagleman uncovers the mysterious layers of the mind that govern our behaviors. This captivating exploration poses a compelling question: who are we when we’re not aware of our own minds?
By David Eagleman
Published: 2011
"We are not the conscious authors of our thoughts; instead, we are the characters acting out a script we never chose."
If the conscious mind—the part you consider to be you—is just the tip of the iceberg, what is the rest doing? In this sparkling and provocative new book, the renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries: Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you hear your name being mentioned in a conversation that you didn’t think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose names begin with J more likely to marry other people whose names begin with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself—who, exactly, is mad at whom? Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.
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“We are not the conscious authors of our thoughts; instead, we are the characters acting out a script we never chose.”
Incognito
By David Eagleman
Discover a world of knowledge through our extensive collection of book summaries.
David Eagleman is an acclaimed neuroscientist, author, and speaker known for his engaging exploration of the human brain and its complexities. He is the author of several notable works, including 'Incognito: The Secret Lives of the Brain,' 'Sum: Forty Tales from the Afterlives,' and 'The Brain: The Story of You.' Eagleman's writing is characterized by its ability to blend scientific concepts with narrative style, making complex topics accessible and intriguing. His creative approach often delves into themes of consciousness, perception, and the implications of neuroscience on personal identity. In addition to his books, Eagleman has also contributed to popular science through his television series and lectures, solidifying his reputation as a thought leader in the intersection of science and storytelling.
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In "Nudge," behavioral economists Richard Thaler and Cass Sunstein unveil the subtle art of influencing choices and shaping outcomes without restricting freedom. They explore how small, seemingly insignificant changes in the way options are presented can lead to drastically improved decisions in health, finance, and overall happiness. With compelling real-world examples and engaging insights, the authors demonstrate how understanding human psychology can empower individuals and policymakers alike. Dive into a world where choice architecture transforms lives and reshapes society's approach to welfare. Discover the hidden nudges that could change everything about the way we choose!
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