In 'Incognito,' David Eagleman delves into the hidden workings of the unconscious mind, revealing how much of our thoughts and actions are fueled by unseen processes. He invites readers on a fascinating journey through neuroscience, exploring insights from brain studies that challenge our perceptions of identity and free will. Discover the surprising ways our brains shape our experiences, often without our conscious awareness. From decision-making to creativity, Eagleman uncovers the mysterious layers of the mind that govern our behaviors. This captivating exploration poses a compelling question: who are we when we’re not aware of our own minds?
By David Eagleman
Published: 2011
"We are not the conscious authors of our thoughts; instead, we are the characters acting out a script we never chose."
If the conscious mind—the part you consider to be you—is just the tip of the iceberg, what is the rest doing? In this sparkling and provocative new book, the renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries: Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you hear your name being mentioned in a conversation that you didn’t think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose names begin with J more likely to marry other people whose names begin with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself—who, exactly, is mad at whom? Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.
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“We are not the conscious authors of our thoughts; instead, we are the characters acting out a script we never chose.”
Incognito
By David Eagleman
Discover a world of knowledge through our extensive collection of book summaries.
David Eagleman is an acclaimed neuroscientist, author, and speaker known for his engaging exploration of the human brain and its complexities. He is the author of several notable works, including 'Incognito: The Secret Lives of the Brain,' 'Sum: Forty Tales from the Afterlives,' and 'The Brain: The Story of You.' Eagleman's writing is characterized by its ability to blend scientific concepts with narrative style, making complex topics accessible and intriguing. His creative approach often delves into themes of consciousness, perception, and the implications of neuroscience on personal identity. In addition to his books, Eagleman has also contributed to popular science through his television series and lectures, solidifying his reputation as a thought leader in the intersection of science and storytelling.
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In "The Psychology of Money," Morgan Housel unravels the complex relationship between our emotions and financial decisions. Through captivating anecdotes and profound insights, he reveals that wealth isn't just about numbers, but about behavior and mindset. The book challenges conventional wisdom, urging readers to understand the subtle psychological forces that influence our spending and saving habits. Housel's reflections highlight the power of patience, humility, and a long-term perspective in building true financial success. Prepare to rethink everything you thought you knew about money and its role in your life!
In "Nudge," behavioral economists Richard Thaler and Cass Sunstein unveil the subtle art of influencing choices and shaping outcomes without restricting freedom. They explore how small, seemingly insignificant changes in the way options are presented can lead to drastically improved decisions in health, finance, and overall happiness. With compelling real-world examples and engaging insights, the authors demonstrate how understanding human psychology can empower individuals and policymakers alike. Dive into a world where choice architecture transforms lives and reshapes society's approach to welfare. Discover the hidden nudges that could change everything about the way we choose!
"In the dark, bewildering, trap-infested jungle of misinformation and opaque riddles that is the world of investment, JL Collins is the fatherly wizard on the side of the path, offering a simple map, warm words of encouragement and the tools to forge your way through with confidence. You'll never find a wiser advisor with a bigger heart." -- Malachi Rempen: Filmmaker, cartoonist, author and self-described ruffian This book grew out of a series of letters to my daughter concerning various things-mostly about money and investing-she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical. "But Dad," she once said, "I know money is important. I just don't want to spend my life thinking about it." This was eye-opening. I love this stuff. But most people have better things to do with their precious time. Bridges to build, diseases to cure, treaties to negotiate, mountains to climb, technologies to create, children to teach, businesses to run. Unfortunately, benign neglect of things financial leaves you open to the charlatans of the financial world. The people who make investing endlessly complex, because if it can be made complex it becomes more profitable for them, more expensive for us, and we are forced into their waiting arms. Here's an important truth: Complex investments exist only to profit those who create and sell them. Not only are they more costly to the investor, they are less effective. The simple approach I created for her and present now to you, is not only easy to understand and implement, it is more powerful than any other. Together we'll explore: Debt: Why you must avoid it and what to do if you have it. The importance of having F-you Money. How to think about money, and the unique way understanding this is key to building your wealth. Where traditional investing advice goes wrong and what actually works. What the stock market really is and how it really works. Why the stock market always goes up and why most people still lose money investing in it. How to invest in a raging bull, or bear, market. Specific investments to implement these strategies. The Wealth Building and Wealth Preservation phases of your investing life and why they are not always tied to your age. How your asset allocation is tied to those phases and how to choose it. How to simplify the sometimes confusing world of 401(k), 403(b), TSP, IRA and Roth accounts. TRFs (Target Retirement Funds), HSAs (Health Savings Accounts) and RMDs (Required Minimum Distributions). What investment firm to use and why the one I recommend is so far superior to the competition. Why you should be very cautious when engaging an investment advisor and whether you need to at all. Why and how you can be conned, and how to avoid becoming prey. Why I don't recommend dollar cost averaging. What financial independence looks like and how to have your money support you. What the 4% rule is and how to use it to safely spend your wealth. The truth behind Social Security. A Case Study on how this all can be implemented in real life. Enjoy the read, and the journey!
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