'INSPIRED' by Marty Cagan explores the crucial elements that make successful products in the tech industry. With a focus on team dynamics and user-centric design, Cagan reveals the secrets behind creating products that resonate with customers. He draws on real-world examples from leading tech companies to illustrate best practices in product management. The book challenges traditional notions of product development and emphasizes the importance of collaboration and continuous learning. Dive into this insightful guide to discover how to turn innovative ideas into impactful products that users love.
By Marty Cagan
Published: 2017
"The best products are built not just on insights but on a deep understanding of the problems they solve for people."
Learn to design, build, and scale products consumers can’t get enough of How do today’s most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations―dramatically improving their own product efforts. Whether you’re an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories―and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix―INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new―sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Marty Cagan is a renowned product management expert and author, best known for his influential book 'Inspired: How To Create Products Customers Love.' With decades of experience in building and managing successful tech products, Cagan has served as a leader in various startups and prominent companies such as eBay and Hewlett-Packard. His writing style is practical and insightful, combining real-world experiences with actionable advice for product teams and leaders. Cagan's work focuses on the intersection of product management, technology, and user experience, making him a highly respected figure in the field of product development.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "How Google Works", Eric Schmidt and Jonathan Rosenberg unveil the inner workings of one of the world's most innovative companies. Delving into the intersection of technology, business strategy, and culture, they explore how flexibility and creativity fuel Google's success. The authors share insider anecdotes and pivotal lessons about fostering collaboration and embracing change in a fast-paced digital landscape. You’ll discover the vital role data plays in decision-making and how to cultivate a "smart creatives" mindset. Prepare to be inspired by the blueprint of a company that has revolutionized not just the tech industry, but the very way we navigate information itself.
In "The Phoenix Project," chaos reigns at Parts Unlimited, a car manufacturer struggling to keep up with a rapidly changing tech landscape. When IT manager Bill Palmer is unexpectedly thrust into a project vital for the company's survival, he discovers the interconnected challenges of people, processes, and technology. As he navigates through daily crises and corporate politics, Bill learns the transformative power of DevOps principles. Can he turn the company around before it's too late? This compelling tale blends fiction with valuable lessons, making it a must-read for anyone facing modern business challenges.
In 'Zero to One', entrepreneurs Peter Thiel and Blake Masters explore the art of innovation, urging readers to create something truly new rather than incremental improvements. They challenge conventional wisdom by revealing how monopolies foster progress, rather than competition, in today’s economy. Thiel outlines the mindset required to pursue unique ventures and emphasizes the importance of technology in creating transformative ideas. Through compelling anecdotes and thought-provoking insights, the book advocates for the pursuit of the extraordinary. Will you dare to think differently and build something that changes the world?
In 'Play Bigger', the authors reveal the secret strategies behind some of the most successful companies that have transformed their industries. They introduce the concept of 'category design', a bold approach that empowers businesses to dominate their markets by creating and owning new categories. Through engaging anecdotes and insightful analysis, the book challenges traditional thinking and inspires entrepreneurs to think bigger. Readers will discover how to identify opportunities that others overlook and how to position themselves as leaders in their field. This compelling read invites you to rethink your business strategy and find your unique place in the competitive landscape.
In 'Human Rights and United States Policy Toward Latin America,' Lars Schoultz delves into the complex interplay between U.S. foreign policy and human rights in Latin America. The book challenges conventional narratives by revealing how strategic interests often overshadow humanitarian concerns. Through meticulously researched case studies, Schoultz illustrates the paradoxes that define American intervention in the region. Readers will encounter gripping confrontations between moral imperatives and political machinations, inviting reflection on the true cost of policy choices. This compelling analysis prompts us to reevaluate the ethical dimensions of power and complicity in shaping the lives of millions.
In 'The Founders,' Jimmy Soni takes readers on a riveting journey through the genesis of PayPal, unveiling the extraordinary minds that ignited a technology revolution. The book uncovers the fierce rivalries, innovative ambition, and complex personalities of the founding team, illustrating how their vision reshaped online commerce. Through rich storytelling, Soni explores themes of collaboration, betrayal, and the quest for success in the tech industry. Each chapter reveals the tension and triumphs that came with daring to challenge the status quo. Prepare to be captivated by the behind-the-scenes drama of a company that transformed the way we think about money.
In 'The Monk and the Riddle', Randy Komisar embarks on a thought-provoking journey that intertwines technology and spirituality. The tale follows a young entrepreneur who grapples with the existential question: what is the true meaning of success? Through encounters with a wise monk, the protagonist discovers that life's true riches are often found in passion and purpose rather than monetary gain. Each chapter unfolds layers of insight into balancing ambition with personal fulfillment. This book challenges readers to reconsider their own definitions of success and to seek the riddle behind their motivations.
In 'The New New Thing,' Michael Lewis takes readers on a thrilling ride through the dot-com boom of the late 1990s, centered around the enigmatic figure of Jim Clark. As a visionary entrepreneur, Clark channels the chaotic energy of Silicon Valley to create groundbreaking companies like Netscape. Lewis deftly explores the intersection of technology, ambition, and innovation, while revealing the frenetic culture that drives this ever-evolving landscape. With sharp wit and astute observations, he captures the fevered optimism and inevitable pitfalls of a place where fortunes are made and lost in an instant. This captivating narrative leaves readers pondering the future of technology and the people who dare to shape it.
Showing 8 of 29 similar books
Biz Stone is an American entrepreneur, co-founder of Twitter, and a key figure in the development of social media. Stone helped launch Twitter in 2006, transforming the way people communicate and share information globally. He has also co-founded other companies, including Xanga, Blogger, and Medium, and is involved in various philanthropic efforts through The Biz and Livia Stone Foundation. Stone is known for his creative thinking and his belief in the power of technology to create positive change in the world. His work has left a lasting impact on digital communication and media innovation.
David Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.
Aileen Lee is a distinguished venture capitalist and founder of Cowboy Ventures, a seed-stage venture capital firm that invests in early-stage technology companies. She is widely known for coining the term "unicorn" to describe startups valued at over $1 billion, significantly impacting how the tech industry views high-growth companies. Lee's keen eye for innovation and her advocacy for diversity in tech have made her a prominent figure in Silicon Valley. Beyond her financial acumen, she has authored insightful articles on entrepreneurship and startup culture, contributing valuable perspectives to business literature. Lee's work continues to inspire a new generation of entrepreneurs and investors.
Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
Brad Feld is a prominent American entrepreneur, venture capitalist, and author known for his influential work in the startup ecosystem. Co-founder of the Foundry Group, he has played a pivotal role in funding and mentoring early-stage technology companies. Feld is also a key figure behind the Techstars accelerator program, which has helped launch numerous successful startups. As an author, he has penned several essential books on entrepreneurship and venture capital, including "Venture Deals" and "Startup Communities," which provide invaluable insights for aspiring entrepreneurs and investors. His writings and active blogging have cemented his reputation as a thought leader in the tech and startup communities.
Ryan Hoover is the founder of Product Hunt, a popular platform where users discover and share new tech products, apps, and tools. Hoover started Product Hunt as a side project, which quickly grew into a thriving community for tech enthusiasts and entrepreneurs. The platform has helped launch countless startups and has become an essential resource for finding innovative products. In addition to Product Hunt, Hoover is an investor and writer, often sharing insights on startup culture and product development. His work has made him a key figure in the tech and startup ecosystems.
Anne Wojcicki is an American entrepreneur and the co-founder and CEO of 23andMe, a pioneering personal genomics company that has made significant strides in personalized healthcare. Although not a traditional author in the literary sense, Wojcicki has contributed to scientific literature and public understanding of genetics through her company's research and publications. Under her leadership, 23andMe has democratized access to genetic information, empowering individuals with knowledge about their ancestry and health risks. Wojcicki's work has also sparked important conversations about privacy, ethics, and the future of personalized medicine. Her innovative approach has earned her numerous accolades and established her as a prominent figure in biotechnology.
Jessica Livingston is an influential author and co-founder of Y Combinator, a prominent startup accelerator in Silicon Valley. She is best known for her book "Founders at Work: Stories of Startups' Early Days," which offers invaluable insights through interviews with successful entrepreneurs. Her work has significantly contributed to the understanding of startup culture and entrepreneurship. Livingston's efforts have helped launch and support numerous successful tech companies. Her contributions to literature and the startup community continue to inspire and educate aspiring entrepreneurs worldwide.
Showing 8 of 16 related collections
“The best products are built not just on insights but on a deep understanding of the problems they solve for people.”
INSPIRED
By Marty Cagan
Discover a world of knowledge through our extensive collection of book summaries.