'INSPIRED' by Marty Cagan explores the crucial elements that make successful products in the tech industry. With a focus on team dynamics and user-centric design, Cagan reveals the secrets behind creating products that resonate with customers. He draws on real-world examples from leading tech companies to illustrate best practices in product management. The book challenges traditional notions of product development and emphasizes the importance of collaboration and continuous learning. Dive into this insightful guide to discover how to turn innovative ideas into impactful products that users love.
By Marty Cagan
Published: 2017
"The best products are built not just on insights but on a deep understanding of the problems they solve for people."
Learn to design, build, and scale products consumers can’t get enough of How do today’s most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations―dramatically improving their own product efforts. Whether you’re an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories―and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix―INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new―sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
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“The best products are built not just on insights but on a deep understanding of the problems they solve for people.”
INSPIRED
By Marty Cagan
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Marty Cagan is a renowned product management expert and author, best known for his influential book 'Inspired: How To Create Products Customers Love.' With decades of experience in building and managing successful tech products, Cagan has served as a leader in various startups and prominent companies such as eBay and Hewlett-Packard. His writing style is practical and insightful, combining real-world experiences with actionable advice for product teams and leaders. Cagan's work focuses on the intersection of product management, technology, and user experience, making him a highly respected figure in the field of product development.
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