'INSPIRED' by Marty Cagan explores the crucial elements that make successful products in the tech industry. With a focus on team dynamics and user-centric design, Cagan reveals the secrets behind creating products that resonate with customers. He draws on real-world examples from leading tech companies to illustrate best practices in product management. The book challenges traditional notions of product development and emphasizes the importance of collaboration and continuous learning. Dive into this insightful guide to discover how to turn innovative ideas into impactful products that users love.
By Marty Cagan
Published: 2017
"The best products are built not just on insights but on a deep understanding of the problems they solve for people."
Learn to design, build, and scale products consumers can’t get enough of How do today’s most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations―dramatically improving their own product efforts. Whether you’re an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories―and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix―INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new―sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Showing 8 of 25 similar books
Marty Cagan is a renowned product management expert and founding partner of the Silicon Valley Product Group (SVPG). He is best known for his influential book "Inspired: How To Create Products Customers Love," which has become a seminal text in the field of product management. With a career spanning decades, Cagan has held key leadership roles at tech giants such as Hewlett-Packard, Netscape Communications, and eBay. His contributions extend beyond authorship, as he frequently shares his expertise through speaking engagements, workshops, and advisory roles to help companies build successful product teams. Cagan's work has profoundly shaped modern product management practices and continues to inspire product leaders worldwide.
David Heinemeier Hansson, also known as DHH, is a Danish programmer, entrepreneur, and author, best known as the creator of Ruby on Rails, a popular web application framework. Heinemeier Hansson is also a partner at Basecamp, a project management and collaboration software company he co-founded. His contributions to software development have earned him widespread recognition, with Ruby on Rails being used by thousands of developers and companies worldwide. Heinemeier Hansson is also a vocal advocate for remote work, simplicity in business, and sustainable work practices, ideas he explores in his bestselling books Rework and It Doesn’t Have to Be Crazy at Work. In addition to his work in tech, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. Heinemeier Hansson’s approach to work-life balance and entrepreneurship has made him a thought leader in the tech community, where he continues to challenge traditional business practices and advocate for more human-centered approaches to work
Biz Stone is an American entrepreneur, co-founder of Twitter, and a key figure in the development of social media. Stone helped launch Twitter in 2006, transforming the way people communicate and share information globally. He has also co-founded other companies, including Xanga, Blogger, and Medium, and is involved in various philanthropic efforts through The Biz and Livia Stone Foundation. Stone is known for his creative thinking and his belief in the power of technology to create positive change in the world. His work has left a lasting impact on digital communication and media innovation.
Charlie Munger is an American investor, businessman, and philanthropist, best known as the vice chairman of Berkshire Hathaway, where he partners with Warren Buffett. Renowned for his insights on investment strategies and mental models, Munger has significantly influenced the world of finance. His notable literary contributions include "Poor Charlie's Almanack," a compilation of his speeches and writings that distill his wisdom on decision-making and business principles. Munger's work emphasizes the importance of multidisciplinary thinking and continuous learning. Beyond his financial acumen, he is celebrated for his charitable efforts, particularly in education and healthcare.
Alexey Moiseenkov is a Russian entrepreneur and tech innovator best known for creating Prisma, the groundbreaking mobile app that transforms photos into artworks using artificial intelligence. Though not primarily a literary figure, his work in AI and digital transformation has influenced contemporary discussions on the intersection of technology and art. Moiseenkov's contributions have been featured in various tech and innovation journals, highlighting his impact on modern digital culture. His work underscores the evolving narrative of creativity in the digital age, bridging the gap between artistic expression and technological advancement. Moiseenkov continues to inspire through his ongoing ventures in AI and entrepreneurship.
Barack Obama is the 44th President of the United States, serving from 2009 to 2017. As the first African American president, Obama’s leadership marked a historic moment in American history. His administration focused on healthcare reform, economic recovery from the Great Recession, and environmental policies. He is best known for the Affordable Care Act, as well as his efforts to expand civil rights and restore diplomatic relations with Cuba. Since leaving office, Obama has continued to engage in public life through his foundation, focusing on leadership development, civic engagement, and global issues.
Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
Brad Feld is a prominent American entrepreneur, venture capitalist, and author known for his influential work in the startup ecosystem. Co-founder of the Foundry Group, he has played a pivotal role in funding and mentoring early-stage technology companies. Feld is also a key figure behind the Techstars accelerator program, which has helped launch numerous successful startups. As an author, he has penned several essential books on entrepreneurship and venture capital, including "Venture Deals" and "Startup Communities," which provide invaluable insights for aspiring entrepreneurs and investors. His writings and active blogging have cemented his reputation as a thought leader in the tech and startup communities.
Showing 8 of 16 related collections
“The best products are built not just on insights but on a deep understanding of the problems they solve for people.”
INSPIRED
By Marty Cagan
Discover a world of knowledge through our extensive collection of book summaries.
Marty Cagan is a renowned product management expert and author, best known for his influential book 'Inspired: How To Create Products Customers Love.' With decades of experience in building and managing successful tech products, Cagan has served as a leader in various startups and prominent companies such as eBay and Hewlett-Packard. His writing style is practical and insightful, combining real-world experiences with actionable advice for product teams and leaders. Cagan's work focuses on the intersection of product management, technology, and user experience, making him a highly respected figure in the field of product development.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "How Google Works", Eric Schmidt and Jonathan Rosenberg unveil the inner workings of one of the world's most innovative companies. Delving into the intersection of technology, business strategy, and culture, they explore how flexibility and creativity fuel Google's success. The authors share insider anecdotes and pivotal lessons about fostering collaboration and embracing change in a fast-paced digital landscape. You’ll discover the vital role data plays in decision-making and how to cultivate a "smart creatives" mindset. Prepare to be inspired by the blueprint of a company that has revolutionized not just the tech industry, but the very way we navigate information itself.
Spin Selling dives into the transformative approach to sales that prioritizes understanding customer needs over traditional pitches. Author Neil Rackham introduces the SPIN acronym—Situation, Problem, Implication, Need-Payoff—guiding salespeople to ask the right questions that unlock deeper insights. With captivating case studies and practical strategies, the book reveals how to build genuine connections and deliver tailored solutions. This method not only enhances sales performance but also fosters trust and long-term relationships. Discover how mastering SPIN can revolutionize your approach to selling and elevate your success!
In 'Zero to One', entrepreneurs Peter Thiel and Blake Masters explore the art of innovation, urging readers to create something truly new rather than incremental improvements. They challenge conventional wisdom by revealing how monopolies foster progress, rather than competition, in today’s economy. Thiel outlines the mindset required to pursue unique ventures and emphasizes the importance of technology in creating transformative ideas. Through compelling anecdotes and thought-provoking insights, the book advocates for the pursuit of the extraordinary. Will you dare to think differently and build something that changes the world?
In 'The Founders,' Jimmy Soni takes readers on a riveting journey through the genesis of PayPal, unveiling the extraordinary minds that ignited a technology revolution. The book uncovers the fierce rivalries, innovative ambition, and complex personalities of the founding team, illustrating how their vision reshaped online commerce. Through rich storytelling, Soni explores themes of collaboration, betrayal, and the quest for success in the tech industry. Each chapter reveals the tension and triumphs that came with daring to challenge the status quo. Prepare to be captivated by the behind-the-scenes drama of a company that transformed the way we think about money.
In 'The Monk and the Riddle', Randy Komisar embarks on a thought-provoking journey that intertwines technology and spirituality. The tale follows a young entrepreneur who grapples with the existential question: what is the true meaning of success? Through encounters with a wise monk, the protagonist discovers that life's true riches are often found in passion and purpose rather than monetary gain. Each chapter unfolds layers of insight into balancing ambition with personal fulfillment. This book challenges readers to reconsider their own definitions of success and to seek the riddle behind their motivations.
In 'The New New Thing,' Michael Lewis takes readers on a thrilling ride through the dot-com boom of the late 1990s, centered around the enigmatic figure of Jim Clark. As a visionary entrepreneur, Clark channels the chaotic energy of Silicon Valley to create groundbreaking companies like Netscape. Lewis deftly explores the intersection of technology, ambition, and innovation, while revealing the frenetic culture that drives this ever-evolving landscape. With sharp wit and astute observations, he captures the fevered optimism and inevitable pitfalls of a place where fortunes are made and lost in an instant. This captivating narrative leaves readers pondering the future of technology and the people who dare to shape it.
In 'Get Back in the Box', Douglas Rushkoff challenges the relentless embrace of technology in our lives, urging us to reconnect with the tangible world. He explores the idea that true innovation originates not from flashy gadgets, but from understanding and enhancing our existing systems. Rushkoff uses vivid anecdotes and sharp insights to illustrate how businesses and individuals can find deeper fulfillment by focusing on the core values that matter. This thought-provoking journey prompts readers to reconsider their relationship with technology and its role in their lives. Are you ready to step back, reflect, and rediscover what's truly essential?
'The Intel Trinity' by Michael S. Malone unveils the captivating story of the three visionaries behind Intel's rise to technology dominance: Robert Noyce, Gordon Moore, and Andy Grove. Through a blend of personal anecdotes and business strategy, the book captures the relentless pursuit of innovation that transformed computing. Readers will discover how their intertwined lives forged not just a company, but an entire industry. As the narrative unfolds, it reveals the triumphs and tribulations that shaped Silicon Valley itself. This is a tale of genius, rivalry, and the relentless drive to change the world—one microchip at a time.
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
