Leading Book Summary

In 'Leading', Alex Ferguson, one of football's most successful managers, shares his revolutionary insights on leadership and management drawn from his legendary career at Manchester United. Co-authored by Michael Moritz, the book delves into the principles that transformed a football club into a global powerhouse. Ferguson emphasizes the importance of resilience, emotional intelligence, and unyielding ambition in both sports and business. With captivating anecdotes and practical lessons, this narrative inspires readers to rethink their own approaches to leadership. Discover how to create a winning culture and navigate challenges like a true champion.

By Michael Moritz, Alex Ferguson

Published: 2016

"Success is not just about winning; it's about the journey, the dedication, and the values we uphold along the way."

Book Review of Leading

From the winningest soccer coach ever, best known for 27 triumphant years with Manchester United, comes the book that decodes the key tools he used to deliver sustained success on and off the field. After an astonishing career-first in Scotland, and then over 27 years with Manchester United Football Club, Sir Alex Ferguson analyzes the pivotal leadership decisions of his 38 years as a manager and, with his friend and collaborator Sir Michael Moritz, draws out lessons that anyone can use in business and life to generate long-term transformational success. From hiring practices to firing decisions, from dealing with transition to teamwork, from mastering the boardroom to responding to failure and adversity, Leading is as inspiring as it is practical, and a go-to reference for any leader in business, sports, and life.

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Success is not just about winning; it's about the journey, the dedication, and the values we uphold along the way.

Leading

By Michael Moritz, Alex Ferguson