In 'Marketing,' Bernadette Jiwa challenges traditional notions of marketing, emphasizing the importance of storytelling and emotional connection in a saturated market. She argues that understanding your customer's journey and insights can lead to powerful brand loyalty. With practical examples and actionable strategies, Jiwa reveals how to create meaningful messages that resonate. This is not just a guide; it's an invitation to transform your approach to marketing. Are you ready to see your brand through the eyes of your customers?
By Bernadette Jiwa
Published: 2014
"'Marketing is not about the stuff you make, but the stories you tell.'"
"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."-SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey towards understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?
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“'Marketing is not about the stuff you make, but the stories you tell.'”
Marketing
By Bernadette Jiwa
Discover a world of knowledge through our extensive collection of book summaries.
Bernadette Jiwa is an acclaimed author, speaker, and the founder of The Story of Telling, a platform dedicated to helping brands and individuals tell their stories more effectively. She is known for her insightful exploration of the intersection between storytelling and marketing. Bernadette’s notable works include "Story Driven: You Don't Need to Have a Story to Show You Care," and "The Story of Telling," where she emphasizes the power of narrative in communication. Her writing style is characterized by clarity and a deep understanding of human psychology, making her insights accessible to a wide audience. Through her work, Bernadette inspires others to harness the transformative potential of storytelling in their personal and professional lives.
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