In 'Small Giants,' Bo Burlingham explores the fascinating world of successful companies that prioritize principles over profit. These organizations choose to stay small rather than chase growth at any cost, focusing instead on craftsmanship, customer relationships, and community impact. Through riveting case studies, readers discover the unique cultures and values that set these companies apart. What motivates these leaders to defy conventional business wisdom? Uncover the inspiring stories that challenge the notion that bigger is always better.
By Bo Burlingham
Published: 2016
""You don’t have to be big to be great; you just have to be great at being you.""
How maverick companies have passed up the growth treadmill — and focused on greatness instead. It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
Showing 8 of 29 similar books
Satya Nadella is the CEO of Microsoft, a position he has held since 2014, significantly transforming the company into a leader in cloud computing and artificial intelligence. Under his leadership, Microsoft's market value has surged, and the company has embraced a more open and innovative culture. Nadella is also the author of "Hit Refresh," a book that explores the principles and strategies behind Microsoft's cultural and technological renaissance. His writings provide insights into leadership, empathy, and the impact of technology on society. Nadella's vision and guidance have positioned Microsoft at the forefront of the tech industry, making him a highly influential figure in modern business and technology discourse.
Alex Lieberman is the co-founder and executive chairman of Morning Brew, a media company that delivers engaging business news. Under his leadership, Morning Brew has grown to reach millions of subscribers, becoming a significant player in modern business journalism. Lieberman is also known for his insightful commentary on entrepreneurship and media trends. His work has significantly influenced the way business news is consumed by younger audiences. Beyond Morning Brew, Lieberman frequently writes and speaks about the intersection of media and technology, further cementing his role as a thought leader in the industry.
Chris Dixon is a notable venture capitalist and technology entrepreneur, best known for his influential role as a general partner at Andreessen Horowitz, where he leads investments in cryptocurrency and blockchain technology. Before joining the firm, Dixon co-founded two startups: SiteAdvisor, a web security company acquired by McAfee, and Hunch, a recommendation engine acquired by eBay. In addition to his investment career, Dixon is a prolific writer and thought leader on technology and innovation, contributing insightful essays and articles to various platforms such as his personal blog and Medium. His writings often explore the future of technology, the internet, and the impact of blockchain, making significant contributions to contemporary tech literature. Dixon's work has earned him recognition as a visionary in both the tech and literary worlds.
David Heinemeier Hansson, also known as DHH, is a Danish programmer, entrepreneur, and author, best known as the creator of Ruby on Rails, a popular web application framework. Heinemeier Hansson is also a partner at Basecamp, a project management and collaboration software company he co-founded. His contributions to software development have earned him widespread recognition, with Ruby on Rails being used by thousands of developers and companies worldwide. Heinemeier Hansson is also a vocal advocate for remote work, simplicity in business, and sustainable work practices, ideas he explores in his bestselling books Rework and It Doesn’t Have to Be Crazy at Work. In addition to his work in tech, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. Heinemeier Hansson’s approach to work-life balance and entrepreneurship has made him a thought leader in the tech community, where he continues to challenge traditional business practices and advocate for more human-centered approaches to work
Chris Guillebeau is a prolific author and entrepreneur best known for his New York Times bestselling book, "The $100 Startup," which has inspired countless individuals to pursue financial independence and entrepreneurial endeavors. He has traveled to every country in the world, a feat that underscores his commitment to unconventional living and exploration. Guillebeau's work often centers on the themes of personal freedom, creative self-employment, and adventure, as seen in his other notable books like "The Art of Non-Conformity" and "Born for This." He also founded the annual World Domination Summit, a gathering that encourages people to live remarkable lives. Through his writing and projects, Guillebeau has become a leading voice in the movement towards non-traditional career paths and lifestyle design.
Catriona Wallace is a renowned Australian entrepreneur and author, best known for her pioneering work in artificial intelligence and technology. She founded Flamingo AI, one of the world's first AI companies listed on the ASX, which specializes in machine learning-based customer experience solutions. Wallace's expertise in AI and her commitment to ethical technology have earned her numerous accolades, including being named among the Top 9 Female Entrepreneurs by the Sydney Morning Herald. As an author, she has shared her insights on innovation and leadership through various publications, contributing significantly to the discourse on AI and business. Her influence extends beyond literature, as she actively advocates for greater diversity and ethical standards in the tech industry.
Jack Ma is a Chinese entrepreneur, philanthropist, and the co-founder of Alibaba Group, one of the world’s largest e-commerce and technology conglomerates. Born into a humble family in Hangzhou, China, Ma faced numerous rejections, including from KFC, before founding Alibaba in 1999. His vision for Alibaba was to empower small businesses to compete on a global scale through the internet. Under his leadership, Alibaba grew into an international powerhouse, diversifying into cloud computing, digital payments, and entertainment. Ma’s charismatic leadership and bold business strategies made him one of the most influential figures in tech and a symbol of entrepreneurial success. In 2020, Ma stepped down from Alibaba's board but continues his philanthropic work, particularly in education, environmental sustainability, and public health. He is also known for his advocacy of embracing failure and persistence in the face of adversity, inspiring entrepreneurs worldwide.
Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.
Showing 8 of 21 related collections
“"You don’t have to be big to be great; you just have to be great at being you."”
Small Giants
By Bo Burlingham
Discover a world of knowledge through our extensive collection of book summaries.
Bo Burlingham is an esteemed author and editor, well-known for his insightful exploration of entrepreneurship and business culture. He has served as the editor-at-large for Inc. magazine and authored several notable works, including 'Small Giants: Companies That Choose to Be Great Instead of Big', which highlights businesses that prioritize purpose and culture over rapid growth. Burlingham's writing style is characterized by a blend of practical advice and compelling narratives, providing both inspiration and guidance for aspiring entrepreneurs and established business leaders.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In “Crush It!”, Gary Vaynerchuk ignites a passion for pursuing your dreams by harnessing the power of social media. He shares his own journey from a struggling wine retailer to a successful entrepreneur, demonstrating that authenticity and hard work can lead to incredible success. With practical advice and invigorating stories, Vaynerchuk inspires readers to turn their passions into profitable businesses. He emphasizes the importance of personal branding in today’s digital age, encouraging everyone to share their voices boldly. Ready to transform your passion into a thriving career? Dive in and discover how to “crush it!” today!
Shoe Dog takes readers on an exhilarating journey through the origins of Nike, as Phil Knight shares the highs and lows of turning his passion for running into a global empire. From humble beginnings selling shoes out of the back of his car, Knight's relentless drive and innovative spirit ignite the path to success. Encountering fierce competition, financial struggles, and unexpected setbacks, he reveals the grit behind the brand that transformed sports culture. This candid memoir uncovers the human side of entrepreneurship, showcasing the triumphs and tribulations that shaped a legend. Dive into a story of perseverance and inspiration that will leave you questioning: what does it truly take to chase a dream?
In "Rework," Jason Fried and David Heinemeier Hansson challenge conventional business wisdom and unveil a bold, refreshing perspective on entrepreneurship. They argue that planning is overrated and advocate for action over endless deliberation. With practical insights and straightforward advice, the authors reveal how to foster a productive work environment while dismissing the myth of needing to be overly ambitious. Through their unconventional approach, they inspire readers to rethink success and embrace simplicity. Are you ready to disrupt your understanding of work and ignite your entrepreneurial spirit?
In 'Good to Great', Jim Collins explores what it takes for companies to surpass mediocrity and achieve enduring greatness. Through rigorous research, he identifies key principles that distinguish successful businesses from their less successful counterparts. The book introduces the concept of the "Hedgehog Concept" — a simple, yet profound idea that lies at the heart of each great organization's success. Readers will be fascinated by the surprising findings on leadership, discipline, and cultural alignment that drive greatness. This insightful guide challenges conventional wisdom and offers transformative lessons that can be applied to any endeavor.
In "The Happiest Toddler on the Block," Dr. Harvey Karp introduces revolutionary techniques to transform your spirited toddler into a happier, more cooperative child. With a unique blend of insight and humor, Karp unveils the secret language of toddlers, empowering parents to connect with their little ones on a deeper level. He tackles common parenting challenges head-on, offering practical strategies that turn tantrums into triumphs and frustration into fun. Discover how to harness the power of empathy and emotion to foster joy and reduce conflict in your home. Get ready to unlock the secrets of joyful parenting and watch your toddler thrive like never before!
In 'Blitzscaling', Reid Hoffman and Chris Yeh dive into the high-octane world of rapid business growth, where traditional rules of scaling are thrown out the window. They introduce the concept of 'blitzscaling'—a strategy for rapidly growing a company to capture a market before competitors can catch up. The authors share insights from industry titans like Airbnb and LinkedIn, revealing the challenges and dynamics of pursuing hypergrowth. Packed with practical advice and real-world examples, this book unravels the complexities of navigating the entrepreneur's journey in an ever-evolving tech landscape. Are you ready to discover how to scale quickly and triumph in the startup arena?
In "Family First," bestselling author Dr. John Townsend explores the transformative power of prioritizing family relationships in an often chaotic world. With compelling anecdotes and practical strategies, Townsend reveals how nurturing close ties can foster individual growth and collective strength. Each chapter uncovers the unique dynamics that can either bind us together or drive us apart, offering insights that resonate with all types of families. Readers are invited to reflect on their own familial connections and embrace actionable steps toward unity and resilience. What hidden treasures lie within your family relationships waiting to be discovered?
In 'The Startup Way,' Eric Ries unveils a revolutionary approach to business that transcends traditional corporate frameworks. Drawing on his experiences with startups, he reveals how established companies can harness the innovative spirit of entrepreneurship. Ries introduces the concept of 'innovation accounting' to measure progress and improve outcomes, making it applicable for any organization. With practical insights and compelling case studies, he shows how to instill a culture of agility and adaptability. This book is a must-read for anyone looking to transform their company into a forward-thinking powerhouse.
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
