In 'Start at the End,' Matt Wallaert revolutionizes the way we approach problem-solving and decision-making. He argues that by focusing on the desired outcome first, we can create more effective pathways to success. Through compelling examples and actionable insights, Wallaert reveals how this end-first mentality can transform our personal and professional lives. Are you ready to unlock the secrets of achieving your goals with clarity and purpose? Join Wallaert on a journey that challenges conventional thinking and empowers you to define your own success.
By Matt Wallaert
Published: 2019
"The key to unlocking your potential is not just in the journey, but in envisioning the destination first."
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Showing 8 of 30 similar books
Abi Tyas Tunggal is a distinguished author known for his impactful contributions to contemporary literature and digital content. He has garnered acclaim for his insightful storytelling and adept handling of complex themes, resonating with a diverse readership. Tunggal's work often explores the intersections of technology, society, and human experience, making him a prominent voice in modern narrative arts. Beyond his literary achievements, he is also recognized for his innovative use of digital platforms to engage with and expand his audience. Tunggal continues to influence the literary landscape with his thought-provoking and accessible writing.
Alexis Ohanian is an American entrepreneur, investor, and co-founder of Reddit, one of the world’s most popular social news and discussion platforms. Ohanian is also a prominent advocate for open internet and net neutrality, and he has invested in numerous startups through his venture capital firm, Initialized Capital. In addition to his work in tech, Ohanian is involved in philanthropy, supporting causes related to women’s rights, education, and social justice. He is married to tennis star Serena Williams, and together they advocate for gender equality and inclusive leadership. Ohanian’s influence in the tech world and his commitment to social impact have made him a respected figure in both business and activism.
Ann Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.
Blake Mycoskie is an American entrepreneur, author, and philanthropist best known for founding TOMS Shoes, a company that pioneered the "One for One" business model, donating a pair of shoes for every pair sold. His significant literary contribution includes the bestselling book "Start Something That Matters," which offers insights into social entrepreneurship and encourages readers to pursue meaningful ventures. Mycoskie's innovative approach to business has inspired a global movement toward corporate social responsibility. He has received numerous accolades for his work, including the Secretary of State's Award for Corporate Excellence. Mycoskie continues to influence the business world with his emphasis on purpose-driven enterprises.
Anthony Pompliano, also known as "Pomp," is a prominent entrepreneur and investor focused on the cryptocurrency and blockchain sectors. He co-founded Morgan Creek Digital, an investment firm dedicated to blockchain technology and digital assets. Pomp is also well-known for his popular newsletter, "The Pomp Letter," where he shares insights on finance, technology, and the future of money. As a prolific voice in the crypto community, he has appeared on multiple media platforms, including his own podcast, "The Pomp Podcast," where he interviews industry leaders and innovators. Through his writings and public engagements, Pompliano has significantly contributed to the broader understanding and adoption of digital currencies.
Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.
Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.
Aubrey Marcus is an influential entrepreneur, author, and podcaster, best known for founding Onnit, a health and wellness company dedicated to optimizing human performance. He authored the acclaimed book "Own the Day, Own Your Life," which offers practical advice on improving daily routines for overall well-being. Marcus's contributions to literature extend through his insightful podcasts and articles that delve into personal development, mental health, and holistic living. As a thought leader, he has inspired countless individuals to pursue a balanced and fulfilling life. His work continues to resonate with a global audience, promoting a message of self-empowerment and holistic health.
Showing 8 of 14 related collections
“The key to unlocking your potential is not just in the journey, but in envisioning the destination first.”
Start at the End
By Matt Wallaert
Discover a world of knowledge through our extensive collection of book summaries.
Matt Wallaert is a renowned author and behavioral scientist known for his insightful exploration of human behavior and decision-making. His notable works include 'Start at the End: How to Build Products That Create Change,' where he combines psychological principles with practical applications for product development. Wallaert's writing style is characterized by a blend of rigorous research and engaging narrative, making complex concepts accessible and applicable for a broad audience. With a commitment to using behavioral science to foster positive change, he continues to influence both the literary world and the fields of technology and design.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In 'Breaking the Male Code,' Robert Garfield unravels the intricate web of societal expectations and emotional barriers that define modern masculinity. He presents a compelling exploration of how traditional male roles restrict emotional expression and hinder personal growth. Through insightful anecdotes and expert interviews, Garfield encourages men to challenge these norms and embrace vulnerability as a strength. This provocative guide offers practical strategies for redefining masculinity and fostering deeper connections with oneself and others. Join Garfield on a transformative journey that promises to reshape not only your understanding of masculinity but also the relationships you hold dear.
In '12 Rules for Life', psychologist Jordan B. Peterson distills life lessons from psychology, philosophy, and mythology into twelve profound principles for personal growth. Each rule invites readers to confront the chaos of existence and embrace responsibility, guiding them toward meaning and order. Peterson's compelling narratives and incisive insights challenge conventional wisdom, urging self-reflection and accountability. As readers navigate through the complexities of life, they discover how to build a stable foundation for themselves and their communities. This thought-provoking book promises to provoke deep contemplation and inspire transformative change.
In 'Mistakes Were Made (but Not by Me)', Carol Tavris and Elliot Aronson explore the psychological mechanisms of self-justification and the often-unconscious ways we avoid admitting our wrongs. With compelling examples from history, psychology, and personal anecdotes, the authors reveal why people, from individuals to large organizations, refuse to accept accountability. This thought-provoking book challenges readers to confront their own biases and the cognitive dissonance that influences decision-making. Will you choose to embrace the discomfort of acknowledging your mistakes? Dive into this enlightening read and discover the profound impact of accountability on personal growth and relationships.
In 'Finding Your Way to Change,' authors Allan Zuckoff and Bonnie Gorscak unveil the transformative journey of self-discovery and personal growth. They provide practical strategies to confront challenges and embrace change, encouraging readers to harness their unique strengths. Through compelling anecdotes and actionable advice, the book reveals how to turn obstacles into opportunities and create a fulfilling life. As the narrative unfolds, you will be inspired to embark on your own path to change. Are you ready to unlock the potential within you?
In 'Love Warrior,' Glennon Doyle embarks on a raw journey of self-discovery, revealing the complexities of love, betrayal, and personal growth. After facing the shattering reality of her husband's infidelity, she courageously confronts her pain and redefines her identity. With compelling prose, Doyle intertwines her struggles with profound insights, challenging readers to embrace their vulnerabilities. This memoir is not just about heartbreak; it's a celebration of resilience and the transformative power of love. Prepare to be inspired as Doyle shows us that true strength lies in embracing our authentic selves.
In 'The Greatest Miracle in the World', Og Mandino introduces readers to the secrets of achieving an extraordinary life through the power of self-belief and love. The narrative unfolds with the captivating story of a man who learns to embrace his own potential amidst overwhelming adversity. Through heartfelt lessons and practical wisdom, Mandino reveals that miracles are not just extraordinary events, but transformations within ourselves. The book challenges readers to discover the greatness that lies dormant within, igniting a desire for personal growth and fulfillment. Will you dare to unlock the miracle that awaits you?
In 'Beyond Wealth', Alexander Green challenges the conventional notion of success, urging readers to reevaluate what it means to live a fulfilled life. He intertwines financial wisdom with profound insights on happiness, relationships, and personal growth. As Green shares his journey and the lessons learned along the way, he reveals that true wealth transcends mere money and possessions. Prepare to embark on a transformative adventure that encourages introspection and a quest for deeper meaning. This compelling narrative invites you to redefine your values and prioritize what truly matters.
In 'Leadership and Self-Deception', The Arbinger Institute unveils the hidden traps of self-deception that hinder effective leadership and personal growth. The narrative follows a compelling story that reveals how our perceptions distort our relationships and actions. Readers are invited into a transformative journey of self-awareness, prompting them to examine their own behaviors and beliefs. The key lies in shifting from a self-centered mindset to one of genuine accountability and empathy. Prepare to challenge your assumptions and unlock your potential as a leader!
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
