In 'Stretch,' Scott Sonenshein uncovers the hidden potential within the resources we already possess, urging readers to adopt a mindset of creativity and flexibility. He challenges the conventional notion that success requires more—more resources, more connections, more advantages. Through engaging anecdotes and research-backed insights, Sonenshein illustrates how stretching what we have can lead to remarkable results. As he presents practical strategies for maximizing existing assets, readers will find themselves inspired to reimagine their possibilities. Prepare to redefine success and discover the transformative power of stretching in every aspect of life.
By Scott Sonenshein
Published: 2017
"In a world where resources are often limited, the true creative power lies in how we stretch what we have to achieve more than we ever thought possible."
A Wall Street Journal Bestseller A groundbreaking approach to succeeding in business and life, using the science of resourcefulness. We often think the key to success and satisfaction is to get more: more money, time, and possessions; bigger budgets, job titles, and teams; and additional resources for our professional and personal goals. It turns out we’re wrong. Using captivating stories to illustrate research in psychology and management, Rice University professor Scott Sonenshein examines why some people and organizations succeed with so little, while others fail with so much. People and organizations approach resources in two different ways: “chasing” and “stretching.” When chasing, we exhaust ourselves in the pursuit of more. When stretching, we embrace the resources we already have. This frees us to find creative and productive ways to solve problems, innovate, and engage our work and lives more fully. Stretch shows why everyone—from executives to entrepreneurs, professionals to parents, athletes to artists—performs better with constraints; why seeking too many resources undermines our work and well-being; and why even those with a lot benefit from making the most out of a little. Drawing from examples in business, education, sports, medicine, and history, Scott Sonenshein advocates a powerful framework of resourcefulness that allows anybody to work and live better.
Scott Sonenshein is an accomplished author and organizational scholar renowned for his work in the fields of creativity, innovation, and resourcefulness within businesses. He is best known for his critically acclaimed book, Stretch: Unlock the Power of Less and Achieve More Than You Ever Imagined, which explores how individuals and organizations can maximize their potential by leveraging existing resources rather than seeking more. His writing is characterized by a blend of rigorous research, practical insights, and engaging storytelling, making complex ideas accessible and applicable to a wide audience. Sonenshein’s contributions extend beyond books; he has published numerous articles in prestigious journals and is a sought-after speaker at conferences and corporate events. Currently, he is a professor at Rice University, where he continues to influence students and professionals alike through his insightful perspectives on human behavior and organizational management.
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“In a world where resources are often limited, the true creative power lies in how we stretch what we have to achieve more than we ever thought possible.”
Stretch
By Scott Sonenshein
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