In 'The 12 Week Year', Brian P. Moran and Michael Lennington challenge the traditional annual goal-setting approach, proposing instead a model that condenses one year into just 12 weeks. This innovative framework encourages readers to rethink productivity and focus on short, intense bursts of work aimed at achieving specified outcomes. By implementing weekly and daily planning, individuals can increase accountability and drive progress that feels more immediate and rewarding. The authors provide practical strategies to overcome common obstacles and maximize efficiency, ultimately unlocking the potential for extraordinary results. Dive into this transformative guide and discover how to achieve more in 12 weeks than most do in a year!
By Brian P. Moran, Michael Lennington
Published: 2013
"The key to reaching our goals lies not in the time we think we have, but in the commitment we have to making the most of every single week."
The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound. Explains how to leverage the power of a 12 week year to drive improved results in any area of your life Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness Authors are leading experts on execution and implementation Turn your organization's idea of a year on its head, and speed your journey to success.
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“The key to reaching our goals lies not in the time we think we have, but in the commitment we have to making the most of every single week.”
The 12 Week Year
By Brian P. Moran, Michael Lennington
Discover a world of knowledge through our extensive collection of book summaries.
Brian P. Moran is a bestselling author known for his expertise in productivity and personal development. He is the co-author of the acclaimed book 'The 12 Week Year', which has garnered widespread recognition for its innovative approach to achieving goals and maximizing performance. With a writing style that is both engaging and straightforward, Moran combines practical strategies with motivational insights, making his work accessible to a broad audience. His contributions to the field of time management and business coaching have made him a sought-after speaker and consultant in corporate settings.
Michael Lennington is an accomplished author and speaker known for his expertise in time management and personal productivity. He co-authored the book 'The 12 Week Year', which has gained recognition for its innovative approach to goal-setting and achieving results in 12-week cycles. Lennington's writing reflects a straightforward and practical style, designed to empower readers to take action and improve their lives. His other works, including articles and training materials, focus on maximizing efficiency and fostering a results-oriented mindset.
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