In 'The Curve,' Nicholas Lovell delves into the transformative power of the digital age on traditional business models. He presents a compelling argument about how value creation and customer engagement are evolving in the internet era. With insightful case studies, Lovell challenges businesses to rethink their strategies and embrace the new economic landscape. The book ultimately reveals how organizations can thrive by leveraging an interconnected world and embracing change. Readers will be left curious about how to adapt their own practices in this rapidly shifting market.
By Nicholas Lovell
Published: 2013
"In the end, it’s not the price we set but the value we create that defines our worth."
"For most of the last century, companies strived to control costs and shift as many units as possible. But now the price of many digital products has dropped to zero, requiring a new kind of business model. [This book encourages] accepting that millions of people now expect your product for free--because a small number of high spenders are enough to build a profitable business"--
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“In the end, it’s not the price we set but the value we create that defines our worth.”
The Curve
By Nicholas Lovell
Discover a world of knowledge through our extensive collection of book summaries.
Nicholas Lovell is an acclaimed author and thought leader known for his innovative approach to storytelling and the intersection of technology and creativity. He has penned several notable works, including 'The Curve: A Story of the Future,' which explores the evolution of business models in the digital age, and 'The Art of Game Design,' which delves into the mechanics and nuances of creating engaging interactive experiences. Lovell's writing style is characterized by its blend of analytical insights and compelling narratives, making complex topics accessible and engaging to a broad audience. He is also a sought-after speaker and consultant, sharing his expertise on creativity, entrepreneurship, and the future of media.
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