The Harder You Work, the Luckier You Get Book Summary

In 'The Harder You Work, the Luckier You Get', Joe Ricketts shares his journey from humble beginnings to becoming a successful entrepreneur. Through personal anecdotes and business insights, he illustrates the pivotal role of hard work and perseverance in achieving success. Ricketts challenges the myth of innate talent, emphasizing that dedication and effort create opportunities. His compelling narrative offers practical lessons for anyone looking to thrive in their careers. Dive into this inspiring read and discover how hard work can shape your destiny!

By Joe Ricketts

Published: 2019

"Success is not merely a result of luck, but a testament to the relentless pursuit of excellence and the unwavering commitment to hard work."

Book Review of The Harder You Work, the Luckier You Get

Joe Ricketts, founder of TD Ameritrade, shares the epic inside story of how a working-class kid from the Nebraska prairie took on Wall Street’s clubby brokerage business, busted it open, and walked away a billionaire. Joe Ricketts always had the gift of seeing what others missed. The son of a house builder, he started life as a part-time janitor, but by the age of thirty-three he saw the chance to challenge the big brokerage firms by offering Americans an inexpensive way to take control of their own stock trading. Nowadays, we take for granted that Main Street is playing right there on Wall Street, but Ricketts made that happen. His company, begun with $12,500 borrowed from friends and family, took off like a rocket thanks to an early embrace of digital technology and irreverent marketing. But Ameritrade also faced a series of near-disasters: the SEC almost shut him down; his partners tried to force him out because of his relentless risk-taking; penny brokers swindled the company; the crash of 1989 nearly cost him everything; and he was almost shut down again when a customer committed massive fraud. By the time of the dot-com bust, he had proven that his strategy based on frontier values could survive just about anything. The Harder You Work, The Luckier You Get offers a view inside Joe Ricketts’ mind, giving readers a visceral understanding of how entrepreneurs think and act differently from the rest of us—how they see the horizon where we just see a spreadsheet. As unvarnished as the prairie he comes from, Ricketts also talks honestly about his shortcomings as a manager, the career sacrifices his wife made for his business, the complexity of being a father, and the pain of splitting with his mentor and of his brother’s death from AIDS. Overcoming these and other challenges, he built a company now worth $30 billion. A must-read for anyone who’s ever dreamed of starting their own business, The Harder You Work, The Luckier You Get is the ultimate only-in-America story.

Similar books you might like →

Showing 8 of 29 similar books

Similar Book Recommendations →

Ann Handley's Book Recommendations

Ann Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.

Business and LeadershipInspiring ReadsProductivity

Andrew Chen's Book Recommendations

Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.

Business and LeadershipTechnology and FutureFounders Playbook

Reid Hoffman's Book Recommendations

Reid Hoffman is an influential American entrepreneur, venture capitalist, and author, best known as the co-founder of LinkedIn, the professional networking platform that transformed online professional interactions. Hoffman has significantly impacted the business world through his investments in notable tech companies like Airbnb, Facebook, and Zynga. As an author, he has co-written several acclaimed books, including "The Start-Up of You" and "Blitzscaling," which provide strategic insights into career development and business growth. His works are celebrated for their practical advice and have become essential reading for aspiring entrepreneurs and business leaders. Hoffman's contributions extend beyond his literary efforts, as he remains a prominent figure in Silicon Valley, shaping the future of technology and innovation.

Business and LeadershipFounders PlaybookSuccess Stories and Life LessonsTechnology and Future

Bill Gates's Book Recommendations

Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.

Business and LeadershipTechnology and FutureInspiring ReadsMemoirs and Biographies

Alfred Lin's Book Recommendations

Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.

Business and LeadershipInspiring ReadsSuccess Stories and Life Lessons

Sheryl Sandberg's Book Recommendations

Sheryl Sandberg is the COO of Meta (formerly Facebook) and the author of the bestselling book Lean In, which encourages women to pursue leadership roles and create gender equality in the workplace. She is a prominent advocate for women’s rights, particularly in corporate environments, and has launched initiatives to support women’s empowerment globally. Sheryl’s leadership at Facebook helped the company grow into one of the world’s largest social media platforms. She is also the founder of LeanIn.Org, a nonprofit dedicated to empowering women.

Women Who LeadBusiness and LeadershipSuccess Stories and Life Lessons

Aubrey Marcus's Book Recommendations

Aubrey Marcus is an influential entrepreneur, author, and podcaster, best known for founding Onnit, a health and wellness company dedicated to optimizing human performance. He authored the acclaimed book "Own the Day, Own Your Life," which offers practical advice on improving daily routines for overall well-being. Marcus's contributions to literature extend through his insightful podcasts and articles that delve into personal development, mental health, and holistic living. As a thought leader, he has inspired countless individuals to pursue a balanced and fulfilling life. His work continues to resonate with a global audience, promoting a message of self-empowerment and holistic health.

Self-ImprovementWellness WisdomMindfulness

Guy Spier's Book Recommendations

Guy Spier is a renowned value investor and author, best known for his influential book "The Education of a Value Investor," which offers deep insights into the principles of value investing and personal development. An alumnus of Harvard Business School and Oxford University, Spier has carved a niche in the financial world with his disciplined investment philosophy. He is the managing partner of the Aquamarine Fund, an investment partnership inspired by the principles of Warren Buffett. Spier gained widespread recognition for his charitable winning bid to have lunch with Buffett, a move that significantly bolstered his reputation in the investment community. Through his writing and public speaking, Spier continues to inspire both novice and seasoned investors with his ethical approach to investing and life.

Business and LeadershipSuccess Stories and Life LessonsSelf-Improvement

Showing 8 of 16 related collections

Success is not merely a result of luck, but a testament to the relentless pursuit of excellence and the unwavering commitment to hard work.

The Harder You Work, the Luckier You Get

By Joe Ricketts