The Pursuit of Wow! Book Summary

In 'The Pursuit of Wow!', Tom Peters challenges conventional business practices, urging companies to strive for extraordinary customer experiences. He fervently believes that mediocrity is the enemy of excellence and shows how companies can break free from the ordinary. Through inspiring anecdotes and actionable insights, Peters emphasizes the power of innovation and the importance of embracing risk. This vibrant guide promises to transform your approach to business and redefine success. Are you ready to pursue the 'wow' factor in your professional life?

By Tom Peters

Published: 1994

"Excellence is not a skill. It is an attitude."

The Pursuit of Wow!Book binding

Start Listening to Book Summary

0:000:00

Book Review of The Pursuit of Wow!

Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times. In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his groundbreaking book, In Search of Excellence changed the way business does business. Now it’s time to take the next leap into the cyberstage era. Getting to a place called excellence is no longer the idea. You’ve got to take that leap, then leap again—catapult their imaginations, blow their mindsets—in a word, wow! them. Once more the unconventional Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A must-read for every business person.

Book Overview of The Pursuit of Wow!

About the Book Author

T

Tom Peters

Tom Peters is an influential American author and business consultant, known for his groundbreaking work in the field of management and business excellence. He gained prominence with his bestselling book 'In Search of Excellence', co-authored with Robert H. Waterman, Jr., which emphasizes the importance of innovative thinking and a customer-centric approach in organizations. Peters has written several other notable works, including 'A Passion for Excellence' and 'The Pursuit of WOW!', where he continues to advocate for excellence in business practices. His writing style is characterized by its energetic and motivational tone, blending practical insights with engaging anecdotes, making complex concepts accessible to a wide audience.

Book Details

Key information about the book.

Authors
Tom Peters
Published
November 1994
Publisher
Vintage
ISBN
0679755551
Language
English
Pages
370
Genres
Business and EconomicsCustomer ExperienceEntrepreneurship

Purchase Options

Amazon logoBuy on Amazon
BookShop logoBuy via BookShop

Support local bookstores: BookShop gives a portion of each sale to independent bookshops!

Similar books you might like →

Jab, Jab, Jab, Right HookBook binding

Jab, Jab, Jab, Right Hook Book Summary

In "Jab, Jab, Jab, Right Hook," social media guru Gary Vaynerchuk reveals the art of crafting compelling content that resonates with audiences. He emphasizes the importance of delivering value through "jabs"—small doses of engagement—before landing the "right hook" that drives home your sales message. Through captivating examples and real-world case studies, Vaynerchuk illustrates how understanding the nuances of each social platform can amplify your reach. The book challenges traditional marketing tactics, urging businesses to prioritize authenticity and connection. Are you ready to learn the knockout strategies that can transform your social media presence?

Jab, Jab, Jab, Right Hook
Gary Vaynerchuk
The Hard Thing About Hard ThingsBook binding

The Hard Thing About Hard Things Book Summary

In "The Hard Thing About Hard Things," Ben Horowitz shares the gritty realities of running a startup, underscored by his own tumultuous experiences. With brutal honesty, he delves into the tough choices leaders must make when facing insurmountable challenges. From hiring and firing to navigating crises, Horowitz provides raw insights that strip away the romanticized views of entrepreneurship. He emphasizes that there are no easy answers in business, and success often hinges on resilience and sheer determination. This compelling guide not only equips readers with practical wisdom but also ignites a fierce curiosity about the untold struggles behind every great success story.

The Hard Thing About Hard Things
Ben Horowitz
100 Side HustlesBook binding

100 Side Hustles Book Summary

In '100 Side Hustles,' Chris Guillebeau inspires readers to explore diverse and innovative ways to make extra income beyond their day jobs. The book features real-life stories of individuals who have successfully launched side businesses, revealing their unique journeys and practical tips. Each hustle is designed to be achievable, empowering anyone to find their passion project. With a focus on creativity and resourcefulness, Guillebeau encourages readers to embrace entrepreneurship and redefine success on their own terms. Are you ready to discover a hidden talent or passion that could transform your financial future?

100 Side Hustles
Chris Guillebeau
Harry Potter Paperback Boxed Set: Books 1-7Book binding

Harry Potter Paperback Boxed Set: Books 1-7 Book Summary

Dive into the enchanting world of Harry Potter, where a young boy discovers he is a wizard destined for greatness. As he navigates the treacherous corridors of Hogwarts School of Witchcraft and Wizardry, he battles dark forces and uncovers powerful secrets. Friendship, bravery, and the struggle between good and evil come to life in this epic journey across seven spellbinding books. Meet unforgettable characters, from loyal allies to fearsome foes, each with their own richly woven stories. Will Harry fulfill his destiny and confront the dark wizard threatening his world?

Harry Potter Paperback Boxed Set: Books 1-7
J. K. Rowling
Nursery CrimesBook binding

Nursery Crimes Book Summary

In 'Nursery Crimes' by Ayelet Waldman, the seemingly idyllic lives of parents are shattered when a series of mysterious and comical events unfold in a local daycare. As mom and former public defender turned sleuth, Amanda, delves into the chaos, she uncovers dark secrets lurking beneath the surface of quaint playgrounds. With a mix of humor and suspense, Amanda navigates the complexities of parenthood while unraveling a conspiracy that could shake their community to its core. As each clue reveals unexpected twists, readers are drawn into a whirlwind where nothing is quite what it seems. Can Amanda solve the mystery before it’s too late, or will the truth remain hidden among the nursery rhymes?

Nursery Crimes
Ayelet Waldman
Born Standing UpBook binding

Born Standing Up Book Summary

In 'Born Standing Up', Steve Martin takes readers on a mesmerizing journey through his early life as a stand-up comedian, revealing the struggles and triumphs that shaped his career. With wit and candor, he shares behind-the-scenes anecdotes of his rise to fame, showcasing the loneliness and dedication that often accompany the pursuit of comedy. The memoir unveils the magic of performance, detailing the moments when Martin truly connected with his audience. As he reflects on the intersection of creativity and personal growth, readers are drawn into the vibrant world of comedy and the price of success. This compelling narrative leaves you wondering: what happens when the spotlight fades?

Born Standing Up
Steve Martin
Cloud AtlasBook binding

Cloud Atlas Book Summary

In 'Cloud Atlas,' David Mitchell weaves a complex tapestry of interconnected stories spanning centuries and genres, from a 19th-century voyage on the Pacific to a post-apocalyptic future. Each narrative links to the others, creating a profound exploration of the impact of our choices across time and space. As characters reincarnate and influence one another, mysterious themes of love, power, and freedom emerge. The novel raises intriguing questions about the nature of time and existence, urging readers to consider their own place in the grand design. With its inventive structure and lyrical prose, 'Cloud Atlas' invites you to unravel the delicate threads that connect us all.

Cloud Atlas
David Mitchell
Anything You WantBook binding

Anything You Want Book Summary

In 'Anything You Want,' Derek Sivers shares his unconventional journey from bartender to the founder of CD Baby, a platform that revolutionized music distribution. With his signature wit and wisdom, Sivers delves into the lessons he's learned about entrepreneurship, passion, and authenticity. The book challenges conventional business wisdom and emphasizes the importance of personal values in shaping success. Through engaging anecdotes, Sivers inspires readers to pursue what truly matters to them and to define success on their own terms. Are you ready to rethink your approach to life and business?

Anything You Want
Derek Sivers

Showing 8 of 26 similar books

Take your reading experience to the next level

Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.

Download on the App Store

Similar Book Recommendations →

Jan Losert's Book Recommendations

Jan Losert's Book Recommendations

Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.

Creativity and InnovationTechnology and Future
Catriona Wallace's Book Recommendations

Catriona Wallace's Book Recommendations

Catriona Wallace is a renowned Australian entrepreneur and author, best known for her pioneering work in artificial intelligence and technology. She founded Flamingo AI, one of the world's first AI companies listed on the ASX, which specializes in machine learning-based customer experience solutions. Wallace's expertise in AI and her commitment to ethical technology have earned her numerous accolades, including being named among the Top 9 Female Entrepreneurs by the Sydney Morning Herald. As an author, she has shared her insights on innovation and leadership through various publications, contributing significantly to the discourse on AI and business. Her influence extends beyond literature, as she actively advocates for greater diversity and ethical standards in the tech industry.

Business and LeadershipArtificial IntelligenceWomen Who Lead
Gary Vaynerchuk's Book Recommendations

Gary Vaynerchuk's Book Recommendations

Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, investor, and social media personality. He initially gained prominence through his family’s wine business, turning it into a digital juggernaut with his online content and wine reviews. Gary is now the CEO of VaynerMedia, a full-service digital agency, and has authored multiple bestsellers, including Crush It! and Jab, Jab, Jab, Right Hook. He is known for his blunt, motivational style and advice on business, marketing, and personal branding. Gary continues to inspire millions with his focus on hustle, entrepreneurship, and leveraging digital platforms for success.

Business and LeadershipSuccess Stories and Life LessonsInspiring Reads
David Cancel's Book Recommendations

David Cancel's Book Recommendations

David Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.

Business and LeadershipSuccess Stories and Life LessonsInspiring Reads
Alfred Lin's Book Recommendations

Alfred Lin's Book Recommendations

Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.

Business and LeadershipInspiring ReadsSuccess Stories and Life Lessons
Andy Budd's Book Recommendations

Andy Budd's Book Recommendations

Andy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.

Creativity and InnovationTechnology and Future
Ali Abdaal's Book Recommendations

Ali Abdaal's Book Recommendations

Ali Abdaal is a renowned productivity expert, author, and YouTuber known for his engaging content on personal development and effective study techniques. A former doctor, Abdaal transitioned from his medical career to focus on sharing insights through his popular YouTube channel, which has amassed millions of subscribers. He is the author of "YouTube for Doctors," where he explores the intersection of medicine and digital content creation. Abdaal's work is celebrated for its practical advice, blending scientific research with personal anecdotes to help individuals optimize their lives. His contributions have significantly influenced the productivity and self-improvement community, making him a respected voice in the field.

Self-ImprovementProductivity
Alex Hormozi's Book Recommendations

Alex Hormozi's Book Recommendations

Alex Hormozi is a celebrated entrepreneur, author, and founder of Acquisition.com, a company dedicated to helping businesses scale efficiently. He gained prominence with his best-selling book "Gym Launch Secrets," which provides a blueprint for fitness entrepreneurs to grow their businesses. Hormozi is also known for "The Million Dollar Offers" book, where he shares strategies on creating irresistible offers that drive sales. His work has significantly impacted the business community, providing practical insights and actionable advice for entrepreneurs. Through his books and business ventures, Hormozi continues to inspire and guide countless individuals on their journey to success.

Business and LeadershipSuccess Stories and Life Lessons

Showing 8 of 12 related collections

Excellence is not a skill. It is an attitude.

The Pursuit of Wow!

By Tom Peters

Frequently Asked Questions