In 'What They Don't Teach You at Harvard Business School,' Mark H. McCormack unveils the crucial lessons that traditional business education overlooks. Drawing from his own experiences in the competitive world of sports management and entrepreneurship, he emphasizes the power of interpersonal skills, intuition, and practical knowledge. McCormack's candid anecdotes and insights challenge the conventional wisdom taught in classrooms, encouraging readers to think differently about success. This book promises to reveal the unspoken truths that can make or break your career. Are you ready to discover the hidden strategies that can set you apart in the business world?
By Mark H. McCormack
Published: 1986
"The most important lessons aren't found in textbooks, but in the art of dealing with people and the hustle of real business."
This business classic features straight-talking advice you’ll never hear in school. Featuring a new foreword by Ariel Emanuel and Patrick Whitesell Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries. To this day, McCormack’s business classic remains a must-read for executives and managers at every level. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on • the secret life of a deal • management philosophies that don’t work (and one that does) • the key to running a meeting—and how to attend one • the positive use of negative reinforcement • proven ways to observe aggressively and take the edge • and much more Praise for What They Don’t Teach You at Harvard Business School “Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.”—Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox “Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.”—Herbert J. Siegel, chairman, Chris-Craft Industries, Inc. “Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.”—Arnold Palmer “There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.”—Frank Deford, senior contributing writer, Sports Illustrated
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“The most important lessons aren't found in textbooks, but in the art of dealing with people and the hustle of real business.”
What They Don't Teach You at Harvard Business School
By Mark H. McCormack
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Mark H. McCormack was an American author and businessman best known for his groundbreaking book, "What They Don't Teach You at Harvard Business School," which has influenced business education and management practices worldwide. Born in 1930, McCormack founded IMG (International Management Group), a global sports and entertainment management company, and became a prominent figure in sports marketing. His writing style is practical and straightforward, reflecting his extensive experience in the business world, with a focus on real-world applications and insights gained from his interactions with high-profile athletes and business leaders. His works continue to inspire professionals seeking to navigate the complexities of the business landscape.
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