Aim for a Job in Graphic Design/art Book Summary

In 'Identity Designed,' David Airey takes readers on a captivating journey through the art and science of branding. This visually stunning book showcases a rich collection of global identities, revealing the strategies behind their creation. Airey delves into the psychological impact of design, urging readers to think deeply about how branding shapes perceptions. With insightful case studies and expert commentary, it sparks curiosity about the essence of identity in modern culture. Perfect for designers and entrepreneurs alike, this book invites you to explore the power of visual storytelling in building a brand.

Delve into the fascinating world of typography with 'The Designer's Dictionary of Type' by Sean Adams. This comprehensive guide unravels the intricacies of typefaces, revealing their unique personalities and historical contexts. Each entry offers insights that inspire creativity and enhance design skills, making it an essential reference for both novice and seasoned designers. With stunning visual examples, the book encourages a deeper appreciation for the art and science of type. Discover how the right type can transform your work and captivate your audience!

'The Evolution of Type' by Tony Seddon takes readers on a captivating journey through the history and development of typography. Delve into the transformation of typefaces from ancient inscriptions to modern digital fonts, revealing the intricate relationship between technology and design. Seddon artfully illustrates how cultural shifts and artistic movements have influenced type development, creating a visual narrative that enchants both designers and history enthusiasts alike. With rich illustrations and engaging anecdotes, this book invites you to appreciate letters not just as tools for communication, but as dynamic art forms. Discover how type influences our daily lives in ways you’ve never considered, and why every letter tells a story.

'Planet Google' by Randall Stross explores the inner workings and cultural impact of one of the most influential companies in the world. Stross delves into the company's secretive operations, innovative technologies, and ambitious goals, revealing a corporate giant that reshapes how we access information. With insights into Google's unique corporate culture and its implications for society, the book raises questions about privacy, data ownership, and the future of information. Readers will be captivated by the contrast between Google's idealistic mission and the realities of its influence on daily life. This engaging narrative not only chronicles the rise of Google but also invites reflection on the digital era we inhabit.

In '100 Things Every Designer Needs to Know about People,' Susan Weinschenk unveils essential psychological principles that can enhance design effectiveness. With insights drawn from cognitive science, the book explores how people perceive, interact with, and make decisions about design. From the nuances of color perception to the importance of empathy in user experience, Weinschenk offers practical strategies for designers. Each principle is supported by fascinating research, making the content both informative and engaging. This enlightening guide equips designers to create more intuitive and user-friendly experiences, sparking curiosity about the intersection of psychology and design.

In 'The Art of Game Design,' Jesse Schell unravels the captivating world of game development, blending theory and practical insights. He presents a unique perspective that gaming is not just a skill but an art form, exploring what truly makes games immersive and memorable. With a combination of engaging anecdotes and hands-on exercises, Schell invites readers to think like designers and embrace creativity. The book serves as a comprehensive guide, making it an essential read for aspiring game creators and enthusiasts alike. Dive into the playful intricacies of design and discover the secrets that could inspire your next game masterpiece!

'Business Model Generation' is a revolutionary guide that transforms the way we think about business models. Using innovative visual tools, the authors present a framework that encourages creativity and collaboration among entrepreneurs and organizations. Through real-world examples and case studies, this book unveils the secrets behind successful companies and their unique value propositions. The engaging design and practical strategies make complex concepts accessible to everyone, from startup founders to corporate leaders. Dive into this essential resource and discover how to create, innovate, and evolve your own business model to thrive in today's dynamic markets.

In 'What the Living Do,' Marie Howe masterfully intertwines raw emotion and vivid imagery as she navigates the complexities of loss and the mundane reality of life following tragedy. Each poem serves as a poignant reflection on grief, capturing the delicate balance between sorrow and the beauty of everyday experiences. With haunting authenticity, Howe invites readers to explore the depths of human connection and the enduring impact of those we've lost. Her lyrical style and intimate voice create an immersive atmosphere, making the reader feel as if they are walking alongside her through grief's shadow. This collection asks profound questions about the nature of existence and the ways we find meaning amidst the heartache.