Branded Customer Service Book Summary

In 'Branded Customer Service', Janelle Barlow and Paul Stewart unveil the secret weapon for businesses in the competitive market: exceptional customer service. They argue that a strong brand identity goes hand in hand with outstanding service that resonates with customers. Bursting with real-life examples and actionable strategies, this book guides businesses on how to turn service interactions into valuable branding opportunities. Prepare to shift your perspective on customer service as merely a support function to an integral part of brand experience. Discover how to create loyal customers who not only return but also become your biggest advocates.

By Janelle Barlow, Paul Stewart

Published: 2006

""In a world where choices abound, your brand is not just what you sell, but how you make your customers feel, transforming service into an unforgettable experience.""

Book Review of Branded Customer Service

The nature of customer service and its relation to brand equity is discussed in a treatise offering practical advice on how to develop and maintain a well-defined brand through superior customer service.

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"In a world where choices abound, your brand is not just what you sell, but how you make your customers feel, transforming service into an unforgettable experience."

Branded Customer Service

By Janelle Barlow, Paul Stewart