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Contagious Book Summary

In "Contagious: How to Build Word of Mouth," Jonah Berger unravels the secrets behind why certain ideas and products go viral. He reveals six key principles that drive people to share, from social currency to emotional triggers, demonstrating how these concepts can transform ordinary offerings into cultural phenomena. Through captivating anecdotes and cutting-edge research, Berger illustrates how harnessing the power of word of mouth can shape markets and influence behavior. Could your next big idea become an unstoppable trend? Dive in and discover how to make your message contagious!

By Jonah Berger

Published: 2013

"People don’t just share information; they share emotions."

ContagiousBook binding

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Book Review of Contagious

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.

Book Overview of Contagious

About the Book Author

J

Jonah Berger

Jonah Berger is a renowned author and marketing professor at the Wharton School of the University of Pennsylvania. He specializes in the study of social influence, word-of-mouth marketing, and the factors that drive products and ideas to become popular. Berger is best known for his bestselling books, including "Contagious: How to Build Word of Mouth in the Digital Age" and "Invisible Influence: The Hidden Forces that Shape Behavior." Through his research and engaging writing, he explores the dynamics of how and why things catch on, offering valuable insights for marketers and entrepreneurs alike. In addition to his academic work, Berger is a sought-after speaker and consultant, sharing his expertise with organizations around the world.

Book Details

Key information about the book.

Authors
Jonah Berger
Published
March 2013
Publisher
Simon and Schuster
ISBN
1471111717
Language
English
Pages
256
Genres
Content MarketingMarketing and SalesAdvertising StrategiesSocial Media Marketing

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Contagious

Jonah Berger

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Favorite Quote

People don’t just share information; they share emotions.

Summary

In "Contagious: How to Build Word of Mouth," Jonah Berger unravels the secrets behind why certain ideas and products go viral. He reveals six key principles that drive people to share, from social currency to emotional triggers, demonstrating how these concepts can transform ordinary offerings into cultural phenomena. Through captivating anecdotes and cutting-edge research, Berger illustrates how harnessing the power of word of mouth can shape markets and influence behavior. Could your next big idea become an unstoppable trend? Dive in and discover how to make your message contagious!

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People don’t just share information; they share emotions.

Contagious

By Jonah Berger

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