In 'Ogilvy on Advertising,' legendary ad man David Ogilvy shares his timeless insights and strategies that revolutionized the advertising industry. Drawing on his extensive experience, Ogilvy reveals the art of persuasion and the psychology of consumers, making this book a goldmine for marketers and creators alike. Packed with anecdotal wisdom and practical advice, he emphasizes the importance of research and understanding your audience. With a blend of wit and candor, Ogilvy's reflections challenge conventional thinking and inspire innovation. This essential guide is not just a read; it's an invitation to rethink how we connect with the world through advertising.
By David Ogilvy
Published: 1985
""The consumer isn't a moron, she's your wife.""
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
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“"The consumer isn't a moron, she's your wife."”
Ogilvy on Advertising
By David Ogilvy
Discover a world of knowledge through our extensive collection of book summaries.
David Ogilvy (1911-1999) was a British advertising executive and author, often hailed as the 'Father of Advertising.' Renowned for his insightful approach to marketing and branding, Ogilvy founded the agency Ogilvy & Mather. His notable works include 'Confessions of an Advertising Man,' 'Ogilvy on Advertising,' and 'The Unpublished David Ogilvy,' which showcase his expertise in creating compelling ad campaigns. His writing style is characterized by clarity, wit, and an unyielding focus on the consumer, emphasizing the importance of research and understanding the audience.
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