In 'Creativity, Inc.', Pixar co-founder Ed Catmull shares insights into the creative processes behind some of the world's most beloved animated films. He reveals the secrets of fostering a culture of innovation and collaboration within teams, where creativity thrives and ideas are nurtured. Catmull emphasizes the importance of embracing failure as a vital part of the creative journey. Through engaging anecdotes, he illustrates how leadership can empower individuals to unleash their creativity. This book is not just for artists; it's a roadmap for anyone who seeks to drive innovation in their work.
By Ed Catmull, Amy Wallace
Published: 2014
"The best way to deal with mistakes is to let them live and learn from them, rather than try to erase them."
As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired-and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios-into the story meetings, the postmortems, and the 'Braintrust' sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture-but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible.'
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“The best way to deal with mistakes is to let them live and learn from them, rather than try to erase them.”
Creativity, Inc
By Ed Catmull, Amy Wallace
Discover a world of knowledge through our extensive collection of book summaries.
Ed Catmull is a renowned computer scientist and co-founder of Pixar Animation Studios, known for revolutionizing the animation industry with his pioneering work in computer-generated imagery (CGI). His notable works include the critically acclaimed book "Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration," which offers insights into fostering creativity and leadership within organizations. Catmull's writing style is characterized by its clarity and practicality, blending personal anecdotes with professional wisdom drawn from decades of experience in animation and management.
Amy Wallace is an accomplished author known for her gripping fiction that often weaves elements of suspense, romance, and the complexities of human relationships. She has penned several notable works, including the acclaimed 'The Brilliance of the Moon' and 'The Color of the Sky,' which have garnered both critical and popular praise. Wallace's writing style is characterized by deep emotional resonance and richly drawn characters, often exploring themes of love, loss, and redemption. With a talent for creating immersive narratives that captivate readers, she continues to be a significant voice in contemporary literature.
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