In "Drive: The Surprising Truth About What Motivates Us," Daniel H. Pink challenges traditional notions of motivation, revealing that money isn't the primary driver of human behavior. Instead, he introduces concepts of autonomy, mastery, and purpose as the keys to unlocking our potential. Through compelling research and real-world examples, Pink illustrates how these intrinsic motivators lead to greater innovation and satisfaction. As organizations struggle to inspire their teams, this groundbreaking perspective shifts the focus from carrots and sticks to a more enlightened approach to leadership. Dive into this thought-provoking exploration and discover how to reignite your passion for work and life!
By Daniel H. Pink
Published: 2011
"People want to do things for their own reasons."
The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
Daniel H. Pink is a bestselling author known for his works on business, work, and human behavior. His notable books include "Drive," which explores the science of motivation, and "To Sell Is Human," which examines the art of persuasion in modern society. Pink's insights blend psychology and economics, and he frequently speaks on topics related to the changing nature of work in the 21st century. With a background in law and a previous role as a speechwriter for Al Gore, he brings a unique perspective to his writing and public speaking. Pink’s work has been translated into multiple languages and has influenced leaders and organizations around the globe.
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“People want to do things for their own reasons.”
Drive
By Daniel H. Pink
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