In 'Drunk Tank Pink,' Adam Alter delves into the fascinating influence of colors on human behavior and decision-making. Through intriguing experiments and real-world examples, he reveals how our surroundings shape our thoughts and actions without us even realizing it. From the calming effect of blue to the impulsive nature of red, Alter unveils the psychology behind our color associations. With wit and insight, the book challenges readers to reconsider the world around them and the unseen forces at play in their everyday lives. Prepare to see colors—and your choices—through a whole new lens!
By Adam Alter
Published: 2014
"We often underestimate the power of our surroundings and how they shape our thoughts, feelings, and actions."
A New York Times bestseller! A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us—such as color’s influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.
Adam Alter is a bestselling author and renowned psychologist known for his work on the intersection of psychology and consumer behavior. His notable works include "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked," which explores the psychological mechanisms behind addiction to technology, and "Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave," which examines how subtle cues impact our actions and decisions. Alter's writing is characterized by its engaging narrative style, blending rigorous research with accessible language, making complex psychological concepts relatable to a general audience.
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In "Nudge," behavioral economists Richard Thaler and Cass Sunstein unveil the subtle art of influencing choices and shaping outcomes without restricting freedom. They explore how small, seemingly insignificant changes in the way options are presented can lead to drastically improved decisions in health, finance, and overall happiness. With compelling real-world examples and engaging insights, the authors demonstrate how understanding human psychology can empower individuals and policymakers alike. Dive into a world where choice architecture transforms lives and reshapes society's approach to welfare. Discover the hidden nudges that could change everything about the way we choose!
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In 'Talking to Strangers', Malcolm Gladwell delves into the complexities of human interactions and the misunderstandings that often arise when we connect with those we don't know. Through compelling stories and case studies, he reveals how our assumptions about strangers can lead to misjudgments, including in critical situations. Gladwell uncovers the psychology behind trust, deception, and the often flawed perceptions we have of others. This thought-provoking exploration challenges readers to reconsider how they engage with unfamiliar people in their lives. Are we really as adept at reading strangers as we believe, or are we only fooling ourselves?
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In 'So You've Been Publicly Shamed,' Jon Ronson explores the unsettling phenomenon of public shaming in the age of social media. Through compelling stories of individuals who have experienced viral outrage, he sheds light on the mob mentality that can arise online. Ronson delves into the personal impacts of these shaming events, revealing how they can lead to profound consequences for those involved. As he examines the morality and psychology behind this modern form of punishment, readers are prompted to question the boundaries of accountability and justice. Can society find a way to hold individuals accountable without resorting to humiliation?
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“We often underestimate the power of our surroundings and how they shape our thoughts, feelings, and actions.”
Drunk Tank Pink
By Adam Alter
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