In 'Drunk Tank Pink,' Adam Alter delves into the fascinating influence of colors on human behavior and decision-making. Through intriguing experiments and real-world examples, he reveals how our surroundings shape our thoughts and actions without us even realizing it. From the calming effect of blue to the impulsive nature of red, Alter unveils the psychology behind our color associations. With wit and insight, the book challenges readers to reconsider the world around them and the unseen forces at play in their everyday lives. Prepare to see colors—and your choices—through a whole new lens!
By Adam Alter
Published: 2014
"We often underestimate the power of our surroundings and how they shape our thoughts, feelings, and actions."
A New York Times bestseller! A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us—such as color’s influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.
Adam Alter is a bestselling author and renowned psychologist known for his work on the intersection of psychology and consumer behavior. His notable works include "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked," which explores the psychological mechanisms behind addiction to technology, and "Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave," which examines how subtle cues impact our actions and decisions. Alter's writing is characterized by its engaging narrative style, blending rigorous research with accessible language, making complex psychological concepts relatable to a general audience.
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In "Nudge," behavioral economists Richard Thaler and Cass Sunstein unveil the subtle art of influencing choices and shaping outcomes without restricting freedom. They explore how small, seemingly insignificant changes in the way options are presented can lead to drastically improved decisions in health, finance, and overall happiness. With compelling real-world examples and engaging insights, the authors demonstrate how understanding human psychology can empower individuals and policymakers alike. Dive into a world where choice architecture transforms lives and reshapes society's approach to welfare. Discover the hidden nudges that could change everything about the way we choose!
In 'Mistakes Were Made (but Not by Me)', Carol Tavris and Elliot Aronson explore the psychological mechanisms of self-justification and the often-unconscious ways we avoid admitting our wrongs. With compelling examples from history, psychology, and personal anecdotes, the authors reveal why people, from individuals to large organizations, refuse to accept accountability. This thought-provoking book challenges readers to confront their own biases and the cognitive dissonance that influences decision-making. Will you choose to embrace the discomfort of acknowledging your mistakes? Dive into this enlightening read and discover the profound impact of accountability on personal growth and relationships.
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'Recession Proof Graduate' serves as a survival guide for students navigating the volatile job market. With practical strategies and insights, it empowers graduates to stand out even in challenging economic times. The book delves into essential skills, networking techniques, and innovative thinking needed to thrive. Readers will discover how to adapt and leverage their education for success regardless of external conditions. This compelling read is a beacon of hope for any aspiring professional aiming to secure their future.
In 'Your Brain at Work', David Rock uncovers the hidden complexities of the mind that shape our productivity and decision-making. He reveals how our brain processes information and the impact of stress on our cognitive functions. Through compelling insights and practical strategies, Rock provides tools to enhance focus and creativity in high-pressure environments. This enlightening book invites readers to explore the science behind their thinking and work habits. Discover how to unlock your brain's full potential and transform the way you work!
In 'Irresistible', Adam Alter reveals the compelling forces behind our obsession with technology and the addictive nature of modern distractions. He uncovers how these influences manipulate our behaviors, often leading us to make choices we later regret. As he dissects the psychology of addiction, Alter offers eye-opening insights that question our relationship with screens and social media. This book isn’t just about technology; it’s a wake-up call to reclaim our attention and prioritize what truly matters. Prepare to rethink your daily habits and discover the keys to enjoying a more fulfilling life.
In 'Pre-Suasion', Robert Cialdini reveals the art of influencer psychology before the actual persuasion begins. He argues that creating the right context can prime audiences to be more receptive to messages. Through fascinating experiments and anecdotes, Cialdini uncovers the subtle tactics that can shape people's perceptions and improve communication. Learn how to guide thoughts and decisions without them even realizing it! This groundbreaking exploration into human behavior will leave you questioning the subtle factors at play in your interactions.
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“We often underestimate the power of our surroundings and how they shape our thoughts, feelings, and actions.”
Drunk Tank Pink
By Adam Alter
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