In 'Good Charts', Scott Berinato explores the art and science of effective data visualization. He reveals how the right charts can transform complex information into compelling stories, helping decision-makers see the bigger picture. Berinato dissects various chart types, offering practical tips that challenge traditional norms and empower readers to create impactful visualizations. Filled with real-world examples, the book illustrates how good charts can drive engagement and foster understanding. Discover how to harness the power of visual data to captivate your audience and communicate with clarity.
By Scott Berinato
Published: NaN
""The true power of data visualizations lies not just in their ability to present information, but in their capacity to inspire understanding and provoke discussion.""
Dataviz--the new language of business A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time "dataviz” was left to specialists--data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What’s more, building good charts is quickly becoming a need-to-have skill for managers. If you’re not doing it, other managers are, and they’re getting noticed for it and getting credit for contributing to your company’s success. InGood Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s--on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.
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“"The true power of data visualizations lies not just in their ability to present information, but in their capacity to inspire understanding and provoke discussion."”
Good Charts
By Scott Berinato
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Scott Berinato is an accomplished author and journalist known for his engaging writing on business, technology, and culture. He is the author of notable works including 'The Story of You' and 'The You We Hate'. Berinato's writing is characterized by its clarity, insight, and capacity to blend personal narrative with broader societal themes. He is a senior editor at Harvard Business Review, where he explores the intersection of technology and leadership, making complex concepts accessible to his readers. With a unique ability to foster dialogue around important issues, Berinato’s work resonates with a diverse audience.
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