In 'Hacking Growth', Sean Ellis and Morgan Brown reveal the revolutionary strategies behind some of today’s fastest-growing companies. This practical guide dives into the art and science of growth hacking, blending marketing, data analysis, and product development to unlock exponential growth potential. Readers will learn how to harness the power of experimentation and customer feedback to innovate and stay ahead of the competition. With real-world case studies and actionable insights, this book empowers entrepreneurs and marketers to think differently about growth. Are you ready to discover the secrets that could transform your business?
By Sean Ellis, Morgan Brown
Published: 2017
""Growth isn't just a number; it's a mindset. Cultivating curiosity and experimentation is the key to unlocking sustainable success in the ever-evolving landscape of business.""
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Showing 8 of 29 similar books
Sean Ellis is a prolific author known for his riveting contributions to the thriller and adventure genres. He has penned numerous novels, including the popular Nick Kismet series, which has captivated readers with its blend of historical intrigue and action-packed storytelling. Ellis’s work often reflects his deep interest in archaeology and mythology, adding rich layers of authenticity to his plots. In addition to his novels, he has co-authored several works with other prominent writers, further cementing his reputation in the literary world. His engaging narratives and well-researched backgrounds have garnered a dedicated following and critical acclaim.
David Heinemeier Hansson, also known as DHH, is a Danish programmer, entrepreneur, and author, best known as the creator of Ruby on Rails, a popular web application framework. Heinemeier Hansson is also a partner at Basecamp, a project management and collaboration software company he co-founded. His contributions to software development have earned him widespread recognition, with Ruby on Rails being used by thousands of developers and companies worldwide. Heinemeier Hansson is also a vocal advocate for remote work, simplicity in business, and sustainable work practices, ideas he explores in his bestselling books Rework and It Doesn’t Have to Be Crazy at Work. In addition to his work in tech, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. Heinemeier Hansson’s approach to work-life balance and entrepreneurship has made him a thought leader in the tech community, where he continues to challenge traditional business practices and advocate for more human-centered approaches to work
Alex Honnold is an American professional rock climber, best known for his free solo ascent of El Capitan in Yosemite National Park, a feat that was documented in the Oscar-winning film Free Solo. Honnold is renowned for his mental toughness, technical skill, and ability to climb without ropes or safety equipment. His accomplishments have made him a legend in the climbing world, and he continues to push the boundaries of the sport. Outside of climbing, Honnold is a philanthropist, founding the Honnold Foundation, which supports environmental sustainability projects, particularly in solar energy.
Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.
Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, investor, and social media personality. He initially gained prominence through his family’s wine business, turning it into a digital juggernaut with his online content and wine reviews. Gary is now the CEO of VaynerMedia, a full-service digital agency, and has authored multiple bestsellers, including Crush It! and Jab, Jab, Jab, Right Hook. He is known for his blunt, motivational style and advice on business, marketing, and personal branding. Gary continues to inspire millions with his focus on hustle, entrepreneurship, and leveraging digital platforms for success.
Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.
Seth Godin is a prolific author and entrepreneur, renowned for his influential contributions to marketing and business thought leadership. He has written over 20 bestselling books, including "Purple Cow," "Linchpin," and "The Dip," which have revolutionized modern marketing strategies and inspired countless professionals. Godin's work emphasizes the importance of creativity, innovation, and the power of ideas in building successful enterprises. He is also the founder of altMBA, an online leadership and management workshop, and he consistently shares his insights through his popular daily blog. Godin's impact on the marketing world has earned him a spot in the Direct Marketing Hall of Fame.
Showing 8 of 11 related collections
“"Growth isn't just a number; it's a mindset. Cultivating curiosity and experimentation is the key to unlocking sustainable success in the ever-evolving landscape of business."”
Hacking Growth
By Sean Ellis, Morgan Brown
Discover a world of knowledge through our extensive collection of book summaries.
Sean Ellis is an acclaimed author known for his compelling storytelling and rich character development. He has garnered attention for his notable works, including the gripping novel 'Terror on the High Seas' and the thought-provoking 'Beyond the Horizon.' With a background in journalism, Sean's writing often weaves personal experiences into narratives that explore themes of resilience and human connection. His writing style is characterized by vivid imagery and a strong sense of place, drawing readers into immersive worlds filled with complex characters.
Morgan Brown is an acclaimed author known for their captivating ability to weave intricate narratives that blend elements of mystery and psychological drama. With a background in psychology, Brown often explores the complexities of human relationships and the darker aspects of the human experience. Their notable works include 'The Whispering Shadows', a tense thriller that delves into the secrets of a small town, and 'Chasing Echoes', a poignant exploration of memory and loss. Brown's writing style is characterized by rich prose, deep character development, and a knack for unexpected plot twists, making their books both thought-provoking and engaging.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "The Thank You Economy," Gary Vaynerchuk explores the transformative power of gratitude in the age of social media. He argues that businesses thriving today are those that prioritize genuine connections and heartfelt appreciation for their customers. Through vivid anecdotes and real-world examples, Vaynerchuk stresses the importance of listening and engaging authentically with consumers. As technology reshapes customer expectations, the book reveals how a culture of gratitude can drive loyalty and success. Dive in to discover how to harness the power of thankfulness to elevate your brand in an increasingly connected world!
In "Hooked: How to Build Habit-Forming Products," Nir Eyal unravels the psychological principles behind why some products captivate users while others fade into oblivion. Through the engaging “Hook Model,” he outlines a four-step process—trigger, action, variable reward, and investment—that drives user engagement. Packed with real-world examples and compelling insights, Eyal illustrates how successful companies design their offerings to create habits that keep customers coming back. As you dive into the book, you’ll uncover the ethical implications of these practices and consider how they shape our daily lives. Are you ready to discover the secrets behind the products that hold your attention and transform your behavior?
In 'Traction', entrepreneurs Gabriel Weinberg and Justin Mares unveil the secrets to gaining traction and ensuring business success in a crowded marketplace. They introduce the Bullseye Framework, a systematic approach to identifying the best marketing channels for your startup. The book is filled with real-world case studies and actionable insights that challenge the conventional wisdom of startup growth. Readers will discover the critical importance of focusing on the right traction channels instead of spreading themselves too thin. With a mix of strategic advice and compelling stories, 'Traction' is a must-read for anyone eager to propel their business forward.
In 'Good Strategy Bad Strategy', Richard Rumelt dismantles the myth of the ‘strategic plan’ and reveals the core of effective strategy-making. He emphasizes the importance of clear objectives and the ability to identify critical issues rather than simply relying on broad visions. Through compelling examples and insights, Rumelt illustrates the pitfalls of vague ambitions and highlights the necessity of tough choices. Readers will discover how to differentiate between genuine strategy and superficial platitudes. This enlightening read will challenge your perspective on success and equip you with the tools to develop robust strategies.
In 'Lean Analytics', Alistair Croll and Benjamin Yoskovitz unveil a powerful framework for data-driven decision-making in startups and businesses. They emphasize the importance of measuring progress through actionable metrics rather than vanity numbers. With real-world case studies, the authors illustrate how to identify the right metrics at different stages of growth. This book not only challenges traditional practices but also encourages innovators to adopt a lean approach to optimize results. Are you ready to unlock the secrets of successful analytics and transform your business strategy?
In 'Innovation and Entrepreneurship', Peter F. Drucker unveils the secrets of driving economic growth through innovative practices. He emphasizes that innovation is not just the privilege of inventors but a systematic discipline that can be taught and learned. Drucker defines the entrepreneur's role as an agent of change, highlighting how they harness opportunities to create value. Through practical insights and real-world examples, he challenges traditional notions of business and presents a roadmap for successful entrepreneurship. This book is essential for anyone eager to understand the dynamic interplay between innovation and the market!
In 'Blue Ocean Strategy, Expanded Edition,' W. Chan Kim and Renee Mauborgne challenge conventional business tactics by encouraging companies to abandon the fierce competition of crowded markets, or 'Red Oceans,' and instead explore untapped market spaces—'Blue Oceans.' The authors provide a robust framework for innovation and value creation that empowers organizations to redefine their industry boundaries. With compelling case studies and practical tools, the book illustrates how businesses can achieve sustainable growth while focusing on customer needs and distinctiveness. This strategy not only transforms the competitive landscape but also invites leaders to rethink their approach to business success. Are you ready to sail away from competition and dive into uncharted waters?
In 'Crossing the Chasm', Geoffrey A. Moore presents a groundbreaking approach to marketing technology products. He explores the chasm between early adopters and the mainstream market, revealing why many innovations fail to gain traction. The book outlines strategies to bridge this divide, emphasizing the importance of targeting a specific niche first. Moore's insights are backed by real-world examples, making his concepts both practical and relatable. This must-read guide challenges entrepreneurs to rethink their marketing tactics and accelerate their product’s journey to success.