In 'Hacking Growth', Sean Ellis and Morgan Brown reveal the revolutionary strategies behind some of today’s fastest-growing companies. This practical guide dives into the art and science of growth hacking, blending marketing, data analysis, and product development to unlock exponential growth potential. Readers will learn how to harness the power of experimentation and customer feedback to innovate and stay ahead of the competition. With real-world case studies and actionable insights, this book empowers entrepreneurs and marketers to think differently about growth. Are you ready to discover the secrets that could transform your business?
By Sean Ellis, Morgan Brown
Published: 2017
""Growth isn't just a number; it's a mindset. Cultivating curiosity and experimentation is the key to unlocking sustainable success in the ever-evolving landscape of business.""
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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“"Growth isn't just a number; it's a mindset. Cultivating curiosity and experimentation is the key to unlocking sustainable success in the ever-evolving landscape of business."”
Hacking Growth
By Sean Ellis, Morgan Brown
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Sean Ellis is an acclaimed author known for his compelling storytelling and rich character development. He has garnered attention for his notable works, including the gripping novel 'Terror on the High Seas' and the thought-provoking 'Beyond the Horizon.' With a background in journalism, Sean's writing often weaves personal experiences into narratives that explore themes of resilience and human connection. His writing style is characterized by vivid imagery and a strong sense of place, drawing readers into immersive worlds filled with complex characters.
Morgan Brown is an acclaimed author known for their captivating ability to weave intricate narratives that blend elements of mystery and psychological drama. With a background in psychology, Brown often explores the complexities of human relationships and the darker aspects of the human experience. Their notable works include 'The Whispering Shadows', a tense thriller that delves into the secrets of a small town, and 'Chasing Echoes', a poignant exploration of memory and loss. Brown's writing style is characterized by rich prose, deep character development, and a knack for unexpected plot twists, making their books both thought-provoking and engaging.
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