Influence Book Summary

In "Influence: The Psychology of Persuasion," renowned psychologist Robert Cialdini unveils the hidden forces that drives our decisions. Through captivating anecdotes and groundbreaking research, he introduces six key principles of persuasion that shape everyday interactions. From the power of reciprocity to the allure of authority, Cialdini reveals how marketers, salespeople, and even friends subtly manipulate our choices. As you navigate the complexities of influence, you'll discover how to recognize and harness these tactics for your own benefit. Prepare to question your instincts and master the art of persuasion—are you ready to see behind the curtain?

By Robert B. Cialdini, PhD

Published: 2009

"People will often do things for those they like."

Book Review of Influence

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Similar books you might like →

Showing 8 of 29 similar books

Similar Book Recommendations →

Michael Pollan's Book Recommendations

Michael Pollan is a renowned American author and journalist, celebrated for his insightful explorations of food, agriculture, and human culture. His groundbreaking book, "The Omnivore's Dilemma," published in 2006, critically examines the complexities of the modern food industry and has become a seminal work in food studies. Pollan's engaging narrative style and thorough research have earned him a place on The New York Times Best Seller list multiple times. In addition to his literary contributions, he is also a professor of journalism at the University of California, Berkeley. Pollan's work continues to influence public discourse on sustainable eating and the ethical implications of food choices.

Health and NutritionInspiring ReadsMemoirs and Biographies

Naval Ravikant's Book Recommendations

Naval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.

Business and LeadershipInspiring ReadsLife AdviceMindfulnessSuccess Stories and Life Lessons

Joe Rogan's Book Recommendations

Joe Rogan is a multifaceted American entertainer known primarily for his work as a comedian, podcast host, and commentator. He gained widespread recognition through his immensely popular podcast, "The Joe Rogan Experience," which has featured in-depth conversations with a diverse array of guests, including scientists, celebrities, and politicians. Though not primarily known for literature, Rogan has contributed to the field with his thought-provoking discussions that often explore philosophical and intellectual ideas. Additionally, he has authored the book "Mastering the Rubber Guard," which delves into Brazilian Jiu-Jitsu techniques, showcasing his expertise in martial arts. Rogan's influence extends beyond traditional media, impacting contemporary discourse through his unique blend of humor, curiosity, and critical thinking.

Media and Pop CultureSuccess Stories and Life LessonsSpirituality and Philosophy

Charlie Munger's Book Recommendations

Charlie Munger is an American investor, businessman, and philanthropist, best known as the vice chairman of Berkshire Hathaway, where he partners with Warren Buffett. Renowned for his insights on investment strategies and mental models, Munger has significantly influenced the world of finance. His notable literary contributions include "Poor Charlie's Almanack," a compilation of his speeches and writings that distill his wisdom on decision-making and business principles. Munger's work emphasizes the importance of multidisciplinary thinking and continuous learning. Beyond his financial acumen, he is celebrated for his charitable efforts, particularly in education and healthcare.

Business and LeadershipMoney MattersInspiring Reads

Andrew Lokenauth's Book Recommendations

Andrew Lokenauth is a distinguished author and financial expert known for his insightful contributions to personal finance and investment literature. With a career spanning over a decade, he has written extensively on topics such as wealth management, financial planning, and market analysis. Lokenauth's works are celebrated for their clarity and practical advice, making complex financial concepts accessible to a broad audience. He has been featured in numerous financial publications and has established himself as a trusted voice in the industry. Beyond his writing, Lokenauth is also a sought-after speaker, sharing his expertise at various seminars and workshops.

Money MattersSuccess Stories and Life Lessons

Anna Kendrick's Book Recommendations

Anna Kendrick is an acclaimed actress and author, best known for her versatile performances in film and theater. She gained widespread recognition for her role in the "Twilight" series and earned an Academy Award nomination for her performance in "Up in the Air." In 2016, Kendrick expanded her creative repertoire by publishing her memoir, "Scrappy Little Nobody," which offers a candid, humorous look at her life and career. The book became a New York Times bestseller, showcasing her sharp wit and storytelling talent. Kendrick continues to influence both the entertainment and literary worlds with her engaging presence and authentic voice.

Memoirs and BiographiesInspiring ReadsMedia and Pop Culture

Audrey Gelman's Book Recommendations

Audrey Gelman is an American entrepreneur and writer, best known as the co-founder and former CEO of The Wing, a network of co-working spaces and social clubs designed for women. She has been recognized for her innovative approach to creating supportive environments for professional women, significantly impacting feminist discourse and workplace equality. Gelman has also contributed thought-provoking essays to prominent publications such as The New York Times and The New Yorker, where she discusses gender, politics, and culture. Her leadership at The Wing has been celebrated for fostering community and collaboration among women. Additionally, Gelman's influence extends to the political sphere, having previously worked as a press aide on several high-profile campaigns.

Women Who LeadSuccess Stories and Life LessonsPolitics

Jon Stewart's Book Recommendations

Jon Stewart is an American comedian, writer, and former host of The Daily Show, where he gained fame for his satirical take on news and politics. Stewart transformed The Daily Show into a critical voice in American media, blending humor with hard-hitting commentary on political and social issues. After stepping down from the show, Stewart has continued to advocate for causes like 9/11 first responders and veterans' rights. He is also a filmmaker, directing the political satire film Irresistible. Stewart remains a significant figure in American culture, known for his wit, activism, and influence on political discourse.

Media and Pop CulturePoliticsActivist

Showing 8 of 23 related collections

People will often do things for those they like.

Influence

By Robert B. Cialdini, PhD