In 'It's Not How Good You Are, It's How Good You Want to Be', Paul Arden challenges conventional notions of talent and success. This inspiring guide encourages readers to redefine their personal limits and embrace bold ambitions. Arden shares unconventional wisdom and creative insights designed to unlock potential and foster a mindset geared towards improvement and achievement. With vivid anecdotes and thought-provoking design, the book serves as a motivational tool for anyone looking to pursue their dreams. Dive into this captivating read to discover how desire can pave the way to real greatness.
By Paul Arden
Published: 2003
"It's not about where you start, but where you aim to go; your desire shapes your reality."
" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "
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“It's not about where you start, but where you aim to go; your desire shapes your reality.”
It's Not How Good You Are, It's How Good You Want to Be
By Paul Arden
Discover a world of knowledge through our extensive collection of book summaries.
Paul Arden was a renowned British author and creative director known for his groundbreaking work in advertising and inspirational writing. He is best known for his notable works, including 'It's Not How Good You Are, It's How Good You Want to Be', and 'Whatever You Think, Think the Opposite'. Arden's writing style is characterized by its directness, wit, and practical wisdom, often employing a unique blend of motivational guidance and visual storytelling.
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