In 'It's Not How Good You Are, It's How Good You Want to Be', Paul Arden challenges conventional notions of talent and success. This inspiring guide encourages readers to redefine their personal limits and embrace bold ambitions. Arden shares unconventional wisdom and creative insights designed to unlock potential and foster a mindset geared towards improvement and achievement. With vivid anecdotes and thought-provoking design, the book serves as a motivational tool for anyone looking to pursue their dreams. Dive into this captivating read to discover how desire can pave the way to real greatness.
By Paul Arden
Published: 2003
"It's not about where you start, but where you aim to go; your desire shapes your reality."
" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "
Paul Arden was a renowned British author and creative director known for his groundbreaking work in advertising and inspirational writing. He is best known for his notable works, including 'It's Not How Good You Are, It's How Good You Want to Be', and 'Whatever You Think, Think the Opposite'. Arden's writing style is characterized by its directness, wit, and practical wisdom, often employing a unique blend of motivational guidance and visual storytelling.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "The Latte Factor," personal finance expert David Bach unveils a transformative story that intertwines the journey of a young woman discovering the power of financial freedom. Through the lens of a seemingly simple daily ritual—her coffee habit—she learns profound lessons about saving and investing. With relatable characters and an engaging narrative, Bach challenges readers to rethink their spending habits and recognize the true cost of indulgences. Could a small shift in perspective lead to monumental changes in your financial future? Dive into this inspiring tale and unlock the secrets to achieving your dreams, one latte at a time!
In "Atomic Habits," James Clear unveils the transformative power of small, incremental changes in our daily routines. He argues that success is not the result of giant leaps, but rather the accumulation of tiny habits that compound over time. With engaging anecdotes and scientific insights, Clear provides a roadmap for breaking bad habits and cultivating good ones. Readers will discover practical strategies to make habits more attractive, easy, and satisfying, ensuring lasting change. Dive into this compelling exploration of human behavior and unlock the secret to achieving your biggest goals—one tiny habit at a time!
In "The War of Art," Steven Pressfield uncovers the relentless battle every creative individual faces against resistance. This powerful guide examines how self-doubt, procrastination, and fear can sabotage artistic endeavors and personal growth. Through inspiring anecdotes and practical wisdom, Pressfield encourages readers to embrace their passion and conquer the demons that hold them back. He offers a roadmap for transforming struggle into triumph and dedicating oneself to the calling of creativity. Will you rise to the challenge and unleash the artist within?
In "The Motivation Manifesto," Brendon Burchard unveils a powerful call to reclaim our personal freedom and unleash our fullest potential. Drawing on insights from psychology and personal development, he passionately argues that a life of meaning and purpose is within anyone's reach. Through a compelling mix of motivational wisdom and practical strategies, Burchard empowers readers to break free from fear and embrace their true desires. With each page, you'll find a challenge to shake off complacency and ignite the fire of ambition within you. Are you ready to transform your life and rewrite your destiny?
In "Think Like a Monk," Jay Shetty, a former monk turned motivational speaker, unveils the powerful wisdom gained from his years of spiritual training. He reveals how to cultivate a mindset that transcends distractions and doubts, leading to profound inner peace and clarity. Through relatable anecdotes and practical exercises, Shetty teaches readers to embrace gratitude, purpose, and resilience in their daily lives. Discover the transformative principles that can help shift your perspective and unlock your true potential. Are you ready to embark on a journey from chaos to calm and find your own path to fulfillment?
In "Year of Yes," Shonda Rhimes, the powerhouse creator behind iconic television shows, embarks on a transformative journey by saying "yes" to everything that scares her. This bold decision propels her out of her comfort zone, leading to unexpected adventures and profound personal growth. Through candid anecdotes and humor, Rhimes reveals the liberating power of embracing change and challenges. Each page teems with inspiration, urging readers to confront their own fears and seize the opportunities hiding in the shadows. Are you ready to say yes and redefine your life?
Dive into the art and science of typography with 'Designing with Type, 5th Edition'. This essential guide unravels the intricacies of typefaces, spacing, and layout, empowering designers to elevate their work. Through a rich blend of practical insights and illustrative examples, Craig and Scala reveal how type influences design perception. Whether you’re a novice or a seasoned professional, this book opens your eyes to the transformative power of typography. Discover how to shape your visual communication and captivate your audience with every word.
In '12 Rules for Life', psychologist Jordan B. Peterson distills life lessons from psychology, philosophy, and mythology into twelve profound principles for personal growth. Each rule invites readers to confront the chaos of existence and embrace responsibility, guiding them toward meaning and order. Peterson's compelling narratives and incisive insights challenge conventional wisdom, urging self-reflection and accountability. As readers navigate through the complexities of life, they discover how to build a stable foundation for themselves and their communities. This thought-provoking book promises to provoke deep contemplation and inspire transformative change.
Showing 8 of 28 similar books

Alexandria Ocasio-Cortez, also known as AOC, is a U.S. Congresswoman representing New York's 14th district. She gained national attention after winning her seat in 2018 at the age of 29, making her one of the youngest women ever elected to Congress. Ocasio-Cortez is known for her progressive policies, advocating for issues such as Medicare for All, climate change action, and economic justice. She has become a prominent figure within the Democratic Party and uses social media to engage with constituents and the public. Her rise from grassroots activism to Congress has inspired many young people to get involved in politics.

Abi Tyas Tunggal is a distinguished author known for his impactful contributions to contemporary literature and digital content. He has garnered acclaim for his insightful storytelling and adept handling of complex themes, resonating with a diverse readership. Tunggal's work often explores the intersections of technology, society, and human experience, making him a prominent voice in modern narrative arts. Beyond his literary achievements, he is also recognized for his innovative use of digital platforms to engage with and expand his audience. Tunggal continues to influence the literary landscape with his thought-provoking and accessible writing.

Ann Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.

David Perell is a prominent writer and educator known for his influential work in the field of online education and digital writing. He is the creator of "Write of Passage," an acclaimed online writing course that has helped thousands of students refine their writing skills and build their personal brands. As a prolific blogger, Perell shares insights on topics ranging from technology and culture to productivity and creativity. His thought-provoking essays and articles have garnered a substantial following, establishing him as a thought leader in the digital age. Additionally, Perell hosts the popular "North Star Podcast," where he interviews leading thinkers and creators, further contributing to contemporary intellectual discourse.

Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.

Aubrey Marcus is an influential entrepreneur, author, and podcaster, best known for founding Onnit, a health and wellness company dedicated to optimizing human performance. He authored the acclaimed book "Own the Day, Own Your Life," which offers practical advice on improving daily routines for overall well-being. Marcus's contributions to literature extend through his insightful podcasts and articles that delve into personal development, mental health, and holistic living. As a thought leader, he has inspired countless individuals to pursue a balanced and fulfilling life. His work continues to resonate with a global audience, promoting a message of self-empowerment and holistic health.

Austen Allred is an influential entrepreneur and author, best known for his contributions to the education technology sector. He co-founded Lambda School, a groundbreaking online coding bootcamp that offers deferred tuition and has revolutionized access to tech education. In addition to his entrepreneurial ventures, Allred is the author of "The Grassfed Startup," which provides insights into building sustainable businesses. His innovative approach to education has earned him recognition as a thought leader in the tech industry. Allred continues to inspire with his commitment to making high-quality education accessible to all.

David Kadavy is an author, podcast host, and creativity expert, best known for his books The Heart to Start and Design for Hackers, where he explores the intersection of creativity, productivity, and design. Kadavy's work focuses on helping creators overcome procrastination, build meaningful habits, and find motivation to pursue their creative projects. He is also the host of the Love Your Work podcast, where he interviews high-performing individuals across various fields about their creative processes and productivity techniques. Kadavy’s insights stem from his own experiences as a designer and entrepreneur, offering practical advice on how to break through mental blocks and create with intention. His work emphasizes the importance of self-discipline, creativity, and a minimalist approach to both design and life. Kadavy’s books and podcast have garnered a global audience, positioning him as a thought leader in the realms of personal development and creative success.
Showing 8 of 19 related collections
“It's not about where you start, but where you aim to go; your desire shapes your reality.”
It's Not How Good You Are, It's How Good You Want to Be
By Paul Arden
Discover a world of knowledge through our extensive collection of book summaries.