It's Not How Good You Are, It's How Good You Want to Be Book Summary

In 'It's Not How Good You Are, It's How Good You Want to Be', Paul Arden challenges conventional notions of talent and success. This inspiring guide encourages readers to redefine their personal limits and embrace bold ambitions. Arden shares unconventional wisdom and creative insights designed to unlock potential and foster a mindset geared towards improvement and achievement. With vivid anecdotes and thought-provoking design, the book serves as a motivational tool for anyone looking to pursue their dreams. Dive into this captivating read to discover how desire can pave the way to real greatness.

By Paul Arden

Published: 2003

"It's not about where you start, but where you aim to go; your desire shapes your reality."

It's Not How Good You Are, It's How Good You Want to BeBook binding

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Book Review of It's Not How Good You Are, It's How Good You Want to Be

" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Book Overview of It's Not How Good You Are, It's How Good You Want to Be

About the Book Author

P

Paul Arden

Paul Arden was a renowned British author and creative director known for his groundbreaking work in advertising and inspirational writing. He is best known for his notable works, including 'It's Not How Good You Are, It's How Good You Want to Be', and 'Whatever You Think, Think the Opposite'. Arden's writing style is characterized by its directness, wit, and practical wisdom, often employing a unique blend of motivational guidance and visual storytelling.

Book Details

Key information about the book.

Authors
Paul Arden
Published
June 2003
Publisher
Phaidon Press
ISBN
0714843377
Language
English
Pages
128
Genres
MotivationalPersonal GrowthSuccess Stories

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It's not about where you start, but where you aim to go; your desire shapes your reality.

It's Not How Good You Are, It's How Good You Want to Be

By Paul Arden

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