In 'No B. S. Marketing to the Affluent', Dan S. Kennedy unveils the hidden rules of attracting and selling to wealthy clients. He challenges conventional marketing tactics, advocating for a no-nonsense approach that speaks directly to the affluent mindset. With practical strategies and real-world examples, Kennedy empowers marketers to break through the noise and engage high-income customers effectively. This book is a treasure trove of insights for those looking to elevate their marketing game and tap into the lucrative affluent market. Prepare to shift your perspective and unlock the secrets to success in a world driven by wealth.
By Dan S. Kennedy
Published: 2019
"'In the world of affluent marketing, it's not about having the deepest pockets; it's about having the sharpest mind.'"
Internationally recognized "millionaire-maker," Dan Kennedy, invites readers to quickly learn to recognize, understand, and market to today's brand-conscious, affluent consumer--an elite, consumer market that compromises 28% of the U.S. population and is currently in their peak earning and spending years.
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“'In the world of affluent marketing, it's not about having the deepest pockets; it's about having the sharpest mind.'”
No B. S. Marketing to the Affluent
By Dan S. Kennedy
Discover a world of knowledge through our extensive collection of book summaries.
Dan S. Kennedy is a renowned author, speaker, and consultant known for his impactful writing on marketing, business strategy, and personal development. With a career spanning several decades, Kennedy has authored numerous bestselling books, including 'No B.S. Direct Marketing' and 'The Ultimate Marketing Plan.' His writing style is characterized by its straightforward, no-nonsense approach that offers practical insights and actionable advice, making complex topics accessible for a wide audience. Kennedy's work has influenced countless entrepreneurs and business professionals, positioning him as a leading authority in the field.
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