In 'Seeing Around Corners,' Rita McGrath unveils the art of recognizing transformative opportunities before they arise. With a focus on strategic foresight, she empowers leaders to anticipate market shifts and innovate with confidence. Through engaging anecdotes and practical tools, readers learn to navigate uncertainty and harness change to their advantage. McGrath’s insights challenge traditional thinking, encouraging a proactive approach to future threats and possibilities. Discover how to position yourself at the forefront of your industry, seeing what others cannot.
By Rita McGrath
Published: 2019
"The ability to anticipate change is not a gift; it's a skill that can be cultivated."
The first prescriptive, innovative guide to seeing inflection points before they happen--and how to harness these disruptive influences to give your company a strategic advantage. Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those leaders who can "see around corners"-that is, spot the disruptive inflection points developing before they hit-are poised to succeed in this market. Columbia Business School Professor and corporate consultant Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time. Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage. Seeing Around Corners is the first hands-on guide to anticipating, understanding, and capitalizing on the inflection points shaping the marketplace.
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“The ability to anticipate change is not a gift; it's a skill that can be cultivated.”
Seeing Around Corners
By Rita McGrath
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Rita McGrath is a renowned author and thought leader in the field of business strategy and innovation. She is best known for her influential books, including 'The End of Competitive Advantage' and 'Seeing Around Corners', where she explores the dynamics of competition and the importance of adaptability in today's fast-paced environment. McGrath's writing style is characterized by its clarity and practicality, often blending academic insights with actionable strategies for business leaders. As a professor at Columbia Business School and a sought-after speaker, Rita McGrath provides valuable perspectives on how organizations can thrive in uncertain times.
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