In 'The 22 Immutable Laws of Branding,' Al and Laura Ries unveil the fundamental principles that dictate branding success in a crowded marketplace. They argue that these laws are unchangeable and must be understood by anyone seeking to build a strong brand. Readers will discover the importance of focus, the power of perception, and the necessity of consistency in a brand's message. Through compelling examples, the authors illustrate how even the biggest brands can falter without adhering to these laws. Are you ready to unlock the secrets of branding that could elevate your business to new heights?
By Al Ries, Laura Ries
Published: 2002
"In the world of branding, being first is often more valuable than being better."
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
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“In the world of branding, being first is often more valuable than being better.”
The 22 Immutable Laws of Branding
By Al Ries, Laura Ries
Discover a world of knowledge through our extensive collection of book summaries.
Al Ries is a renowned marketing expert and bestselling author known for his pioneering ideas in brand positioning and marketing strategy. He co-authored several influential books with Jack Trout, including "Positioning: The Battle for Your Mind," which has become a classic in the field and is credited with establishing the concept of positioning in marketing. Other notable works include "Marketing Warfare," "The 22 Immutable Laws of Branding," and "The Origin of Brands."
Ries’s writing style is characterized by clarity, practicality, and a focus on real-world applications, making complex marketing concepts accessible to a broad audience. His insights have significantly shaped marketing practices and thought leadership, influencing professionals and companies worldwide. Al Ries continues to share his expertise through speaking engagements and consulting, solidifying his reputation as a key figure in the evolution of modern marketing.
Laura Ries is a renowned marketing strategist, author, and speaker, widely recognized for her expertise in branding and positioning. She is the co-founder of the marketing firm Ries & Ries and has co-authored several influential books with her father, Al Ries, including "Positioning: The Battle for Your Mind" and "The Fall of Advertising and the Rise of PR." Known for her analytical approach and clear writing style, Laura's work focuses on the principles of effective marketing and the importance of clarity in branding. Her practical insights on how to create and sustain powerful brands have made her a sought-after speaker and consultant in the industry.
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