The 22 Immutable Laws of Branding Book Summary

In 'The 22 Immutable Laws of Branding,' Al and Laura Ries unveil the fundamental principles that dictate branding success in a crowded marketplace. They argue that these laws are unchangeable and must be understood by anyone seeking to build a strong brand. Readers will discover the importance of focus, the power of perception, and the necessity of consistency in a brand's message. Through compelling examples, the authors illustrate how even the biggest brands can falter without adhering to these laws. Are you ready to unlock the secrets of branding that could elevate your business to new heights?

By Al Ries, Laura Ries

Published: 2002

"In the world of branding, being first is often more valuable than being better."

Book Review of The 22 Immutable Laws of Branding

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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In the world of branding, being first is often more valuable than being better.

The 22 Immutable Laws of Branding

By Al Ries, Laura Ries