The Brand Gap Book Summary

In 'The Brand Gap,' Marty Neumeier unveils the critical divide between business strategy and design, illuminating how successful brands thrive by bridging this gap. With a sharp focus on the importance of brand identity, he provides a fresh perspective on how to resonate with customers emotionally. Through engaging anecdotes and clear visuals, Neumeier distills complex branding concepts into actionable insights. Readers will discover the essential elements that create a powerful brand and how to leverage them effectively. This groundbreaking guide challenges conventional thinking and invites leaders to rethink their approach to branding in an increasingly competitive marketplace.

By Marty Neumeier

Published: 2006

""A brand is not what you say it is. It’s what they say it is.""

The Brand GapBook binding

Start Listening to Book Summary

0:000:00

Book Review of The Brand Gap

Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."

Book Overview of The Brand Gap

About the Book Author

M

Marty Neumeier

Marty Neumeier is a renowned author and speaker in the fields of branding and design. He has penned several influential books, including "The Brand Gap," "Zag," and "The Designful Company," which explore the intersections of creativity, innovation, and business strategy. Neumeier's writing is known for its clarity, conciseness, and engaging style, making complex concepts accessible to a broad audience. With a background in graphic design and a passion for helping organizations build meaningful brands, he continues to inspire professionals across various industries through his thought leadership.

Book Details

Key information about the book.

Authors
Marty Neumeier
Published
January 2006
Publisher
Peachpit Press
ISBN
0321348109
Language
English
Pages
194
Genres
BrandingBusiness and EconomicsMarketing and SalesCustomer Experience

Purchase Options

Amazon logoBuy on Amazon
BookShop logoBuy via BookShop

Support local bookstores: BookShop gives a portion of each sale to independent bookshops!

Similar books you might like →

Crushing It!Book binding

Crushing It! Book Summary

In “Crush It!”, Gary Vaynerchuk ignites a passion for pursuing your dreams by harnessing the power of social media. He shares his own journey from a struggling wine retailer to a successful entrepreneur, demonstrating that authenticity and hard work can lead to incredible success. With practical advice and invigorating stories, Vaynerchuk inspires readers to turn their passions into profitable businesses. He emphasizes the importance of personal branding in today’s digital age, encouraging everyone to share their voices boldly. Ready to transform your passion into a thriving career? Dive in and discover how to “crush it!” today!

Crushing It!
Gary Vaynerchuk
The Thank You EconomyBook binding

The Thank You Economy Book Summary

In "The Thank You Economy," Gary Vaynerchuk explores the transformative power of gratitude in the age of social media. He argues that businesses thriving today are those that prioritize genuine connections and heartfelt appreciation for their customers. Through vivid anecdotes and real-world examples, Vaynerchuk stresses the importance of listening and engaging authentically with consumers. As technology reshapes customer expectations, the book reveals how a culture of gratitude can drive loyalty and success. Dive in to discover how to harness the power of thankfulness to elevate your brand in an increasingly connected world!

The Thank You Economy
Gary Vaynerchuk
Purple CowBook binding

Purple Cow Book Summary

In "Purple Cow," Seth Godin challenges the conventional marketing wisdom of blending in. He posits that the key to success in a crowded marketplace is to be remarkable—like a purple cow in a field of monochrome livestock. Through engaging anecdotes and sharp insights, Godin illustrates how businesses can stand out by embracing uniqueness and innovation. This book isn't just about marketing; it's a call to action for anyone who wants to break the mold and create something extraordinary. Are you ready to uncover the secrets of becoming a standout in your industry?

Purple Cow
Seth Godin
CribsheetBook binding

Cribsheet Book Summary

In "Cribsheet," econometrician Emily Oster transforms parenting myths into data-driven insights, offering a fresh perspective on the choices new parents face. With her signature blend of humor and rigorous research, she tackles debates around breastfeeding, sleep training, and vaccinations, urging parents to trust their instincts backed by evidence. Oster debunks popular parenting advice, revealing how various paths can lead to happy, healthy children. It's an empowering guide that encourages parents to embrace the ambiguity and complexity of raising kids. Are you ready to rethink what you know about parenting and discover evidence-based strategies that might surprise you?

Cribsheet
Emily Oster
Building a StoryBrandBook binding

Building a StoryBrand Book Summary

In "Building a StoryBrand," Donald Miller unveils a groundbreaking framework that transforms the way businesses communicate with their customers. Through the power of storytelling, he reveals how brands can clarify their message, making it resonate effortlessly with their audience. You'll uncover the seven universal story points that every compelling brand narrative should incorporate, empowering you to stand out in a crowded market. Miller’s insights offer practical steps to engage your customers and drive them toward action. Ready to elevate your brand’s story and connect with your audience on a deeper level?

Building a StoryBrand
Donald Miller
The 15 Commitments of Conscious LeadershipBook binding

The 15 Commitments of Conscious Leadership Book Summary

In 'The 15 Commitments of Conscious Leadership', authors Jim Dethmer, Diana Chapman, and Kaley Klemp present a transformative guide for leaders seeking to elevate their consciousness and effectiveness. Through an engaging exploration of 15 pivotal commitments, they challenge conventional leadership paradigms and inspire readers to embrace authenticity and vulnerability. Each commitment serves as a stepping stone to foster deeper connections and a culture of trust within organizations. With practical insights and experiential tools, the book invites leaders to dismantle limiting beliefs and ignite their potential. Prepare to uncover a new dimension of leadership that transcends mere management and truly empowers individuals.

The 15 Commitments of Conscious Leadership
Jim Dethmer, Diana Chapman, Kaley Klemp
No Rules RulesBook binding

No Rules Rules Book Summary

In 'No Rules Rules,' Netflix co-founder Reed Hastings reveals the unconventional culture that propelled the company to unprecedented heights. Delving into the principles of radical freedom and responsibility, Hastings and co-author Erin Meyer challenge traditional management norms. They explain how eliminating rules and fostering an environment of candor can lead to extraordinary innovation and performance. With captivating anecdotes and practical insights, this book unveils the secrets behind Netflix's success. Are you ready to rethink everything you thought you knew about effective leadership?

No Rules Rules
Reed Hastings, Erin Meyer
The Sales Acceleration FormulaBook binding

The Sales Acceleration Formula Book Summary

In 'The Sales Acceleration Formula', Mark Roberge unveils a revolutionary approach to scaling sales in the digital age. Drawing from his success at HubSpot, he provides a data-driven strategy that transforms traditional sales methods. Roberge emphasizes the importance of hiring, training, and managing sales teams through innovative metrics and technology. This compelling blueprint is designed not just for sales leaders but for anyone looking to refine their business strategies. Are you ready to supercharge your sales and outsmart the competition?

The Sales Acceleration Formula
Mark Roberge

Showing 8 of 29 similar books

Take your reading experience to the next level

Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.

Download on the App Store

Similar Book Recommendations →

Jan Losert's Book Recommendations

Jan Losert's Book Recommendations

Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.

Creativity and InnovationTechnology and Future
Gary Vaynerchuk's Book Recommendations

Gary Vaynerchuk's Book Recommendations

Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, investor, and social media personality. He initially gained prominence through his family’s wine business, turning it into a digital juggernaut with his online content and wine reviews. Gary is now the CEO of VaynerMedia, a full-service digital agency, and has authored multiple bestsellers, including Crush It! and Jab, Jab, Jab, Right Hook. He is known for his blunt, motivational style and advice on business, marketing, and personal branding. Gary continues to inspire millions with his focus on hustle, entrepreneurship, and leveraging digital platforms for success.

Business and LeadershipSuccess Stories and Life LessonsInspiring Reads
David Cancel's Book Recommendations

David Cancel's Book Recommendations

David Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.

Business and LeadershipSuccess Stories and Life LessonsInspiring Reads
Chris Powers's Book Recommendations

Chris Powers's Book Recommendations

Chris Powers is a real estate entrepreneur, investor, and founder of Fort Capital, a real estate investment firm based in Texas. Powers specializes in acquiring and developing industrial and commercial properties, focusing on value-add opportunities in rapidly growing markets. He is also the host of The FORT Podcast, where he interviews entrepreneurs, investors, and real estate professionals about their experiences and insights. Powers is a strong advocate for building communities and fostering long-term growth in real estate development. His work has positioned him as a leader in the Texas real estate market and a trusted voice in the industry.

Business and LeadershipInspiring Reads
Alfred Lin's Book Recommendations

Alfred Lin's Book Recommendations

Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.

Business and LeadershipInspiring ReadsSuccess Stories and Life Lessons
Andy Budd's Book Recommendations

Andy Budd's Book Recommendations

Andy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.

Creativity and InnovationTechnology and Future
Ev Williams's Book Recommendations

Ev Williams's Book Recommendations

Ev Williams is an American entrepreneur, best known as the co-founder of Twitter and Medium. Williams has a long history in the tech industry, having co-founded Blogger, one of the first blogging platforms, which was later acquired by Google. His work has significantly shaped online communication, giving people platforms to share their thoughts and ideas globally. Williams’ focus on simplicity and user experience has been a hallmark of his career. He continues to lead Medium, a platform that champions quality content and thoughtful discourse.

Business and LeadershipTechnology and FutureInspiring Reads
Seth Godin's Book Recommendations

Seth Godin's Book Recommendations

Seth Godin is a prolific author and entrepreneur, renowned for his influential contributions to marketing and business thought leadership. He has written over 20 bestselling books, including "Purple Cow," "Linchpin," and "The Dip," which have revolutionized modern marketing strategies and inspired countless professionals. Godin's work emphasizes the importance of creativity, innovation, and the power of ideas in building successful enterprises. He is also the founder of altMBA, an online leadership and management workshop, and he consistently shares his insights through his popular daily blog. Godin's impact on the marketing world has earned him a spot in the Direct Marketing Hall of Fame.

Business and LeadershipCreativity and Innovation

Showing 8 of 11 related collections

"A brand is not what you say it is. It’s what they say it is."

The Brand Gap

By Marty Neumeier

Frequently Asked Questions