The Brand Gap Book Summary

In 'The Brand Gap,' Marty Neumeier unveils the critical divide between business strategy and design, illuminating how successful brands thrive by bridging this gap. With a sharp focus on the importance of brand identity, he provides a fresh perspective on how to resonate with customers emotionally. Through engaging anecdotes and clear visuals, Neumeier distills complex branding concepts into actionable insights. Readers will discover the essential elements that create a powerful brand and how to leverage them effectively. This groundbreaking guide challenges conventional thinking and invites leaders to rethink their approach to branding in an increasingly competitive marketplace.

By Marty Neumeier

Published: 2006

""A brand is not what you say it is. It’s what they say it is.""

The Brand GapBook binding

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Book Review of The Brand Gap

Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."

Book Overview of The Brand Gap

About the Book Author

M

Marty Neumeier

Marty Neumeier is a renowned author and speaker in the fields of branding and design. He has penned several influential books, including "The Brand Gap," "Zag," and "The Designful Company," which explore the intersections of creativity, innovation, and business strategy. Neumeier's writing is known for its clarity, conciseness, and engaging style, making complex concepts accessible to a broad audience. With a background in graphic design and a passion for helping organizations build meaningful brands, he continues to inspire professionals across various industries through his thought leadership.

Book Details

Key information about the book.

Authors
Marty Neumeier
Published
January 2006
Publisher
Peachpit Press
ISBN
0321348109
Language
English
Pages
194
Genres
BrandingBusiness and EconomicsMarketing and SalesCustomer Experience

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"A brand is not what you say it is. It’s what they say it is."

The Brand Gap

By Marty Neumeier

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