In 'The Ten Commandments for Business Failure,' Donald R. Keough outlines the pitfalls that lead to business collapse, presenting them as humorous yet insightful commandments. Readers are taken on a provocative journey through the missteps that can doom even the most promising enterprises. With sharp wit and grounded experience, Keough reveals how ignoring these ten commandments can derail your business dreams. Each chapter offers not just caution, but invaluable lessons on resilience and entrepreneurship. Will you heed the warnings or risk becoming a cautionary tale?
By Donald R. Keough
Published: NaN
""Success in business is not just about avoiding mistakes, but about embracing the principles that guide us through the storms of failure.""
The New York Times bestseller that 'will teach you more about business success than a whole shelf full of books.'-Bill Gates. Plenty of speakers and writers are happy to dispense advice on how to succeed in business. From football coaches to ex-CEOs and psychologists to preachers, success gurus are everywhere. But none of them can offer any guarantees. The same cannot be said of failure, however. Failure is easy. In fact, there are ten serious blunders companies and individuals make over and over again, leading to failure so consistently that the list ought to be written in stone. Don Keough, who has seen and heard a lot in his legendary six-decade career, calls them his Ten Commandments for Business Failure. They include such reliable bad advice as Quit Taking Risks, Be Inflexible, Assume Infallibility, Put All Your Faith in Experts, and Be Afraid of the Future.
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“"Success in business is not just about avoiding mistakes, but about embracing the principles that guide us through the storms of failure."”
The Ten Commandments for Business Failure
By Donald R. Keough
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Donald R. Keough was an esteemed author and former President of The Coca-Cola Company. He is renowned for his insightful perspectives on business leadership and management, notably through his influential works such as "The Good Jobs Strategy" and "Coca-Cola: The Real Story Behind the Real Thing." Keough's writing style combines clear, practical advice with engaging anecdotes, making complex business concepts accessible to a broad audience. His ability to weave personal experience with actionable insights has made his books invaluable resources for aspiring leaders and entrepreneurs.
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