In "Tribes," Seth Godin explores the power of communities in a modern world craving connection. He reveals how anyone can become a leader by rallying a tribe around shared values and passions. With compelling examples and insights, Godin challenges conventional notions of leadership and belonging. The book ignites a desire to forge meaningful connections and inspire others. Are you ready to find your tribe and make an impact?
By Seth Godin
Published: 2008
"People don’t buy goods and services. They buy relations, stories and magic."
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
Showing 8 of 28 similar books
Alexis Ohanian is an American entrepreneur, investor, and co-founder of Reddit, one of the world’s most popular social news and discussion platforms. Ohanian is also a prominent advocate for open internet and net neutrality, and he has invested in numerous startups through his venture capital firm, Initialized Capital. In addition to his work in tech, Ohanian is involved in philanthropy, supporting causes related to women’s rights, education, and social justice. He is married to tennis star Serena Williams, and together they advocate for gender equality and inclusive leadership. Ohanian’s influence in the tech world and his commitment to social impact have made him a respected figure in both business and activism.
Catriona Wallace is a renowned Australian entrepreneur and author, best known for her pioneering work in artificial intelligence and technology. She founded Flamingo AI, one of the world's first AI companies listed on the ASX, which specializes in machine learning-based customer experience solutions. Wallace's expertise in AI and her commitment to ethical technology have earned her numerous accolades, including being named among the Top 9 Female Entrepreneurs by the Sydney Morning Herald. As an author, she has shared her insights on innovation and leadership through various publications, contributing significantly to the discourse on AI and business. Her influence extends beyond literature, as she actively advocates for greater diversity and ethical standards in the tech industry.
Marc Andreessen is an American entrepreneur, software engineer, and venture capitalist, best known for co-creating the Mosaic web browser, the first widely-used web browser, and co-founding Netscape. Andreessen is also the co-founder of Andreessen Horowitz, one of Silicon Valley’s most prominent venture capital firms, where he invests in groundbreaking technology companies like Facebook, Airbnb, and Coinbase. He is a thought leader on the impact of technology and innovation, often sharing his views on the future of the internet and startups. His contributions to the development of the web and the tech ecosystem have made him one of the most influential figures in technology.
Ezra Klein is a prominent American journalist, political analyst, and author, renowned for his incisive commentary on politics and policy. He co-founded Vox, a widely respected news website known for its explanatory journalism, and served as its editor-in-chief. Klein's work includes the critically acclaimed book "Why We're Polarized," which delves into the deep-seated divisions in American politics. He also hosts "The Ezra Klein Show," a popular podcast where he interviews thought leaders from various fields. Klein's contributions have significantly shaped contemporary political discourse and media consumption.
Cynthia Marshall is an acclaimed American author and business executive, known for her transformative leadership as the CEO of the Dallas Mavericks, where she became the first African American woman to lead an NBA team. Her remarkable journey and insights into corporate culture and diversity have deeply influenced her writing, particularly in her best-selling memoir "You’ve Been Chosen: Thriving Through the Unexpected." A trailblazer for inclusion and equity, Marshall's work extends beyond the court and boardroom, inspiring countless individuals through her motivational speaking and literary contributions. Her dedication to social justice and mentorship has earned her numerous awards and recognition in both the business and literary communities. Marshall continues to be a powerful voice advocating for change and empowerment through her writing and public engagements.
Carl Icahn is a billionaire investor and activist shareholder known for taking controlling positions in companies to influence management and strategic direction. He has built a reputation as a corporate raider, often shaking up large corporations to unlock shareholder value. Icahn has been involved in numerous high-profile battles with companies like Apple, Dell, and Netflix. His firm, Icahn Enterprises, spans multiple industries, including energy, automotive, and real estate. Icahn is considered one of the most influential and successful investors of his generation.
Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.
David Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.
Showing 8 of 25 related collections
“People don’t buy goods and services. They buy relations, stories and magic.”
Tribes
By Seth Godin
Discover a world of knowledge through our extensive collection of book summaries.
Seth Godin is a renowned author, entrepreneur, and marketing innovator known for his profound insights into the world of marketing and leadership. With numerous bestselling books to his name, including "Purple Cow" and "The Dip," he has transformed the way businesses think about differentiation and value creation. Godin is also the founder of the AltMBA, an intensive online leadership and management program designed to help individuals take their careers to the next level. A prolific speaker and blogger, he shares his thoughts on marketing, change, and the importance of telling authentic stories. Through his work, Seth Godin inspires countless individuals to embrace their creativity and challenge the status quo.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "The Leader Who Had No Title," Robin Sharma takes readers on an inspiring journey of self-discovery and empowerment. Through the tale of a struggling entrepreneur who encounters four transformative mentors, readers uncover the profound truth that leadership isn't confined to authority or position. Each lesson highlights the power of personal responsibility, courage, and the impact of small acts of greatness. As the protagonist learns to lead from within, you'll be challenged to examine your own potential for influence. This engaging narrative will ignite your passion to unlock your innate leadership capabilities, regardless of your title or status.
In "Bad Feminist," Roxane Gay delivers a powerful and candid exploration of feminism through her own lens, challenging the notion of perfection within the movement. She weaves personal anecdotes with sharp cultural critique, revealing the complexities of race, gender, and sexuality in today's society. With humor and vulnerability, Gay confronts her own shortcomings as a feminist while celebrating the beauty of imperfection. Every essay resonates with authenticity, inviting readers to reconsider what it means to be a "good" feminist. Prepare to be moved, provoked, and inspired to embrace your own flawed humanity.
In "Dare to Lead," Brené Brown challenges conventional notions of leadership by emphasizing the power of vulnerability and courage. She argues that true leaders create environments of trust, where authenticity flourishes and teams can thrive. Through compelling stories and research-backed insights, Brown exemplifies how embracing discomfort can elevate organizational culture. As she navigates the complexities of human connection, readers are invited to reflect on their own leadership practices. Are you ready to transform your approach and lead with heart?
In 'The Fourth Turning,' authors William Strauss and Neil Howe present a provocative theory of history, suggesting that societies cycle through four generational archetypes every 80-100 years. Each 'turning' reflects distinct patterns of societal behavior, creating a rhythmic tapestry of crisis and renewal. With the current era positioned at a climactic 'Fourth Turning,' the authors argue that understanding the past can illuminate the path to our future. Their insights challenge readers to reconsider how generational dynamics shape culture and politics. Are we destined to repeat history, or can we forge a new narrative?
In 'Tribal Leadership', Dave Logan and his co-authors unveil the hidden dynamics of workplace cultures, illustrating how tribes shape our everyday interactions. The book categorizes groups into five distinct stages, each with its own language and values, providing insights into how leaders can elevate their teams. Dive into a world where connection and collaboration can transform not just companies but entire communities. Discover practical strategies to ignite passion and purpose within your tribe. Unlock the secrets to level up your leadership and create a thriving environment that fosters growth and innovation.
In 'Tripping Over the Truth', Travis Christofferson challenges conventional beliefs about cancer, proposing that the disease is not just a genetic anomaly but a metabolic disorder. With compelling scientific arguments, he explores how lifestyle choices and environmental factors play a crucial role in cancer development and progression. The book delves into the limitations of the current medical approaches and hints at revolutionary alternative treatments. Christofferson's insights provoke a rethinking of how we approach health and disease, leaving readers questioning what they thought they knew about cancer. Are you ready to uncover the truths that could change your understanding of this pervasive illness?
In the poetic and romantic play 'Cyrano de Bergerac', a witty and fiercely eloquent soldier with an excessively large nose, Cyrano, bravely navigates love, friendship, and honor. He harbors deep feelings for his beautiful cousin Roxane but believes his appearance makes him unworthy of her affection. Instead, he helps the handsome but inarticulate Christian woo her, using his own eloquence to create passionate letters and speeches. As the story unfolds, themes of self-doubt, unrequited love, and the complexities of identity take center stage, leading to a heart-wrenching conclusion. Will Cyrano ever reveal his true feelings, or will he forever remain in the shadows of his own insecurities?
In 'Wooden,' famed basketball coach John Wooden shares invaluable life lessons honed over decades of coaching and mentoring. With a focus on integrity, hard work, and self-discipline, he reveals the principles that guided not only his successful teams but also his personal life. Each reflection is a treasure trove of wisdom, encouraging readers to look beyond basketball to understand the essence of greatness in any endeavor. This book is a profound exploration of leadership and character that transcends the sports world. What can we learn from Wooden's legacy to apply in our own lives?
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
