Universal Principles of Design, Revised and Updated Book Summary

"Universal Principles of Design, Revised and Updated" is an essential guide that reveals the fundamental concepts behind effective design through 125 visual principles. This book empowers readers with practical insights that apply to various fields, from graphic design to architecture and product development. Each principle is beautifully illustrated and explained, making complex ideas accessible and engaging. Whether you're a seasoned designer or a curious novice, this comprehensive resource will ignite your creativity and enhance your understanding of design's impact. Unlock the secrets of great design and elevate your projects to new heights!

By William Lidwell, Kritina Holden, Jill Butler

Published: 2010

"Design is not just what it looks like and feels like. Design is how it works."

Book Review of Universal Principles of Design, Revised and Updated

Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.

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Design is not just what it looks like and feels like. Design is how it works.

Universal Principles of Design, Revised and Updated

By William Lidwell, Kritina Holden, Jill Butler