"Universal Principles of Design, Revised and Updated" is an essential guide that reveals the fundamental concepts behind effective design through 125 visual principles. This book empowers readers with practical insights that apply to various fields, from graphic design to architecture and product development. Each principle is beautifully illustrated and explained, making complex ideas accessible and engaging. Whether you're a seasoned designer or a curious novice, this comprehensive resource will ignite your creativity and enhance your understanding of design's impact. Unlock the secrets of great design and elevate your projects to new heights!
By William Lidwell, Kritina Holden, Jill Butler
Published: 2010
"Design is not just what it looks like and feels like. Design is how it works."
Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.
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William Lidwell is an established author and acclaimed designer, known for his contributions to the fields of design and usability. He is best recognized for his influential works such as 'Designing for Growth,' 'Universal Principles of Design,' and 'Design Basics.' Lidwell's writing style is characterized by its clarity and accessibility, making complex design concepts understandable for both professionals and lay readers. His commitment to education and practical application has made his books essential resources in the design community.
Kritina Holden is an accomplished author known for her gripping narrative style and keen psychological insights. With a penchant for crafting intricate character arcs, Holden's works often explore themes of identity, resilience, and the human experience. Her notable works include 'Whispers of the Past', a bestselling novel that delves into the complexities of memory and trauma, and 'Through the Shadows', which has captivated readers with its vivid imagery and emotional depth. Kritina's writing is characterized by its lyrical prose and thought-provoking plots, which invite readers to reflect on their own lives while immersing them in compelling stories.
Jill Butler is an accomplished author known for her captivating novels that blend rich character development with intricate plotlines. Her notable works include 'The Last Summer,' a poignant exploration of love and loss, and 'Echoes in the Wind,' which delves into the themes of family and identity. Butler’s writing style is characterized by its lyrical prose and deep emotional resonance, often drawing readers into vivid, immersive settings. With a background in literature and a passion for storytelling, Jill Butler continues to enchant readers with her insightful narratives.
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Ran Segall is an Israeli designer, YouTuber, and entrepreneur, known for his work in freelance web design and his popular YouTube channel, Flux Academy. Segall provides design tutorials, business advice, and insights for freelancers, helping designers improve their craft and grow their businesses. He has built a successful online platform through his transparent and practical approach to design education. Segall also runs Flux Academy, where he teaches web design and freelancing strategies to aspiring designers around the world. His approachable style and expertise have made him a trusted resource in the design community.
View CollectionKeith Rabois is a prominent American entrepreneur, investor, and author known for his significant contributions to the tech industry and startup ecosystem. He played crucial roles in the early success of companies like PayPal, LinkedIn, Square, and Yelp, earning a reputation as a skilled operator and strategic thinker. As a partner at Founders Fund and later at Khosla Ventures, Rabois has invested in and advised numerous successful startups. In addition to his business ventures, he has written insightful articles and essays on technology, entrepreneurship, and innovation, contributing to the broader discourse on these subjects. Rabois continues to influence the tech world with his strategic insights and thought leadership.
View CollectionJordan Hughes is a celebrated author known for their compelling narratives and richly developed characters. Their debut novel, "Echoes of Tomorrow," won the prestigious Man Booker Prize, marking a significant milestone in contemporary fiction. Hughes's work often explores themes of identity, resilience, and the human condition, earning them critical acclaim and a dedicated readership. In addition to their novels, Hughes has contributed thought-provoking essays to major literary journals, further solidifying their influence in the literary world. Their innovative storytelling continues to inspire and captivate audiences worldwide.
View CollectionJulie Zhuo is a product design expert and author, best known for her work as the Vice President of Product Design at Facebook, where she played a key role in shaping the platform's user experience. Zhuo is also the author of the best-selling book The Making of a Manager, which offers insights into leadership and team management, especially for first-time managers. She is passionate about helping people navigate the complexities of leadership and product development. Since leaving Facebook, Zhuo has continued to focus on writing, advising, and mentoring leaders in the tech industry. Her expertise in design and management has made her a respected voice in Silicon Valley.
View CollectionJeremiah Shoaf is a distinguished designer and writer, best known for his influential contributions to typography and design literature. As the founder of Typewolf, a renowned website that guides designers in selecting the perfect fonts, Shoaf has become a vital resource in the design community. His insightful articles and reviews on typography have earned him a significant following and respect among design professionals. Shoaf's work has been featured in numerous design publications, solidifying his status as an authority in the field. Beyond Typewolf, his broader contributions to design education have inspired and informed both aspiring and established designers worldwide.
View CollectionDaniel Burka is a prominent figure in the tech and design world, best known for his significant contributions to digital product design. As a design partner at GV (formerly Google Ventures), he has played a crucial role in shaping the user experience of numerous successful startups. Burka co-founded the design agency MetaLab, which has worked with top-tier clients like Slack and Coinbase. Additionally, his work at Digg as the Director of Design helped pioneer social media design trends in the early 2000s. While not primarily an author, Burka's influence extends into literature through his insightful writings and talks on design and innovation.
View CollectionMichael Bierut is a renowned graphic designer, educator, and author, known for his influential work in the field of design. A partner at the prestigious design firm Pentagram since 1990, Bierut has created iconic branding and identity systems for clients such as The New York Times, Saks Fifth Avenue, and MIT Media Lab. His literary contributions include the acclaimed book "How to," which offers insights into his design process and philosophy, and "Seventy-nine Short Essays on Design," a collection of thought-provoking reflections on the design industry. As a senior critic in graphic design at the Yale School of Art, Bierut has mentored countless students, shaping the future of design education. His work has garnered numerous awards, solidifying his status as a leading figure in contemporary design.
View CollectionColeen Baik is an American designer, artist, and entrepreneur, known for her work in the tech industry, including as a founding team member of Twitter. Baik played a key role in shaping the user experience and design of Twitter in its early days, contributing to its iconic interface. She is also the founder of Baik Art, a multidisciplinary art studio that blends technology and visual art. Baik is passionate about using design to create meaningful and user-centered digital experiences, and she frequently speaks on topics related to innovation, design, and creativity. Her work has made her a prominent figure in the intersection of tech and design.
View Collection“Design is not just what it looks like and feels like. Design is how it works.”
Universal Principles of Design, Revised and Updated
By William Lidwell, Kritina Holden, Jill Butler
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