In 'Zag', Marty Neumeier explores the art of differentiation in a crowded marketplace, arguing that doing the opposite of your competitors—zigging when they zag—can lead to remarkable success. He presents a compelling framework for brand strategy, emphasizing clarity, focus, and relevance. Through engaging anecdotes and practical insights, Neumeier empowers readers to ignite their creativity and embrace innovative thinking. This guide challenges conventional wisdom, pushing brands to uncover their unique voices in order to stand out. Dive into 'Zag' and discover how to pivot from mediocrity to market leadership!
By Marty Neumeier
Published: 2007
""In a crowded marketplace, the only way to stand out is to be remarkable, to be the zag in a sea of zigs.""
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
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“"In a crowded marketplace, the only way to stand out is to be remarkable, to be the zag in a sea of zigs."”
Zag
By Marty Neumeier
Discover a world of knowledge through our extensive collection of book summaries.
Marty Neumeier is a renowned author and speaker in the fields of branding and design. He has penned several influential books, including "The Brand Gap," "Zag," and "The Designful Company," which explore the intersections of creativity, innovation, and business strategy. Neumeier's writing is known for its clarity, conciseness, and engaging style, making complex concepts accessible to a broad audience. With a background in graphic design and a passion for helping organizations build meaningful brands, he continues to inspire professionals across various industries through his thought leadership.
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