Zag
In 'Zag', Marty Neumeier explores the art of differentiation in a crowded marketplace, arguing that doing the opposite of your competitors—zigging when they zag—can lead to remarkable success. He presents a compelling framework for brand strategy, emphasizing clarity, focus, and relevance. Through engaging anecdotes and practical insights, Neumeier empowers readers to ignite their creativity and embrace innovative thinking. This guide challenges conventional wisdom, pushing brands to uncover their unique voices in order to stand out. Dive into 'Zag' and discover how to pivot from mediocrity to market leadership!
By Marty Neumeier
Published: 2007
""In a crowded marketplace, the only way to stand out is to be remarkable, to be the zag in a sea of zigs.""
Start Listening
What Readers Say About This Book
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
The Mike & Casey Show
Dive into captivating book discussions with our expert hosts
Key Points from Zag
About the Author
Marty Neumeier
Marty Neumeier is a renowned author and speaker in the fields of branding and design. He has penned several influential books, including "The Brand Gap," "Zag," and "The Designful Company," which explore the intersections of creativity, innovation, and business strategy. Neumeier's writing is known for its clarity, conciseness, and engaging style, making complex concepts accessible to a broad audience. With a background in graphic design and a passion for helping organizations build meaningful brands, he continues to inspire professionals across various industries through his thought leadership.
Book Details
Key information about the book.
- Authors
- Marty Neumeier
- Published
- January 2007
- Publisher
- Peachpit Press
- ISBN
- 0321426770
- Language
- English
- Pages
- 178
- Genres
- BrandingBusiness and EconomicsMarketing and SalesMarket Research
Purchase Options
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
Similar books you might like →
The Thank You Economy
Gary Vaynerchuk
Purple Cow
Seth Godin
Hooked
Nir Eyal
Building a StoryBrand
Donald Miller
7 Powers
Hamilton Helmer
Branding
Michael Johnson
Identity Designed
David Airey
Against the Gods
Peter L. Bernstein
Why Fonts Matter
Sarah Hyndman
The Method Method
Eric Ryan, Adam Lowry, Lucas Conley
Zingerman's Guide to Giving Great Service
Ari Weinzweig
Alive at Work
Daniel M. Cable
Youtility
Jay Baer
Crush It!
Gary Vaynerchuk
Amaze Every Customer Every Time
Shep Hyken
Becoming a Category of One
Joe Calloway
Growth Hacker Marketing
Ryan Holiday
Different
Youngme Moon
The Brand Gap
Marty Neumeier
Book of Branding
Radim Malinic
The Brand Flip
Marty Neumeier
A Guide to Econometrics
Peter Kennedy
Branded Customer Service
Janelle Barlow, Paul Stewart
Alibaba
Duncan Clark
100 Minds That Made the Market
Kenneth L. Fisher
Your Ad Ignored Here
Tom Fishburne
UnMarketing
Scott Stratten, Alison Stratten
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
Value Proposition Design
Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Take your reading experience to the next level
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
Book Collections you might like →
Andrew Lokenauth's Book Recommendations
Andrew Lokenauth is a distinguished author and financial expert known for his insightful contributions to personal finance and investment literature. With a career spanning over a decade, he has written extensively on topics such as wealth management, financial planning, and market analysis. Lokenauth's works are celebrated for their clarity and practical advice, making complex financial concepts accessible to a broad audience. He has been featured in numerous financial publications and has established himself as a trusted voice in the industry. Beyond his writing, Lokenauth is also a sought-after speaker, sharing his expertise at various seminars and workshops.
View Collection
Niki Scevak's Book Recommendations
Niki Scevak is a distinguished entrepreneur and venture capitalist, widely recognized for his contributions to the startup ecosystem rather than traditional literature. As a co-founder and partner at Blackbird Ventures, he has played a pivotal role in funding and mentoring successful Australian tech startups. Scevak also co-founded Startmate, an influential accelerator program that has shaped numerous early-stage companies. His work has significantly impacted the Australian tech landscape, fostering innovation and entrepreneurial growth. Though not an author of traditional books, his insights and thought leadership are frequently shared through industry publications and speaking engagements.
View Collection
Gary Vaynerchuk's Book Recommendations
Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, investor, and social media personality. He initially gained prominence through his family’s wine business, turning it into a digital juggernaut with his online content and wine reviews. Gary is now the CEO of VaynerMedia, a full-service digital agency, and has authored multiple bestsellers, including Crush It! and Jab, Jab, Jab, Right Hook. He is known for his blunt, motivational style and advice on business, marketing, and personal branding. Gary continues to inspire millions with his focus on hustle, entrepreneurship, and leveraging digital platforms for success.
View Collection
Ann Handley's Book Recommendations
Ann Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.
View Collection
Albert Wenger's Book Recommendations
Albert Wenger is a prominent venture capitalist and author, best known for his insightful contributions to the intersection of technology and society. As a managing partner at Union Square Ventures, he has invested in and mentored numerous groundbreaking startups, significantly shaping the digital landscape. Wenger is the author of "World After Capital," a thought-provoking book that explores the implications of a post-capitalist society driven by abundant knowledge and digital innovation. His work has sparked important discussions about the future of work, education, and governance in an increasingly automated world. Beyond his writing, Wenger is a sought-after speaker and influential thought leader in the tech community.
View Collection
Sam Altman's Book Recommendations
Sam Altman is an American entrepreneur, programmer, and investor, best known as the former president of Y Combinator, a startup accelerator that has launched numerous successful companies, including Airbnb, Dropbox, and Reddit. Altman himself is a co-founder of OpenAI, an organization focused on ensuring that artificial intelligence benefits all of humanity. He has been a leading voice in the tech world, advocating for responsible innovation and the ethical use of AI. Under his leadership, Y Combinator grew into one of the most influential organizations in Silicon Valley, helping to fund and mentor early-stage startups. Altman’s blog and writings are widely read in the tech community, where he shares his insights on entrepreneurship, technology, and the future of AI. He has also been involved in several philanthropic ventures and continues to influence the tech world through his investments and thought leadership. His work at OpenAI has put him at the forefront of discussions about the future of artificial intelligence.
View Collection
Alfred Lin's Book Recommendations
Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.
View Collection
Sheryl Sandberg's Book Recommendations
Sheryl Sandberg is the COO of Meta (formerly Facebook) and the author of the bestselling book Lean In, which encourages women to pursue leadership roles and create gender equality in the workplace. She is a prominent advocate for women’s rights, particularly in corporate environments, and has launched initiatives to support women’s empowerment globally. Sheryl’s leadership at Facebook helped the company grow into one of the world’s largest social media platforms. She is also the founder of LeanIn.Org, a nonprofit dedicated to empowering women.
View Collection
Andy Budd's Book Recommendations
Andy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.
View Collection
Ev Williams's Book Recommendations
Ev Williams is an American entrepreneur, best known as the co-founder of Twitter and Medium. Williams has a long history in the tech industry, having co-founded Blogger, one of the first blogging platforms, which was later acquired by Google. His work has significantly shaped online communication, giving people platforms to share their thoughts and ideas globally. Williams’ focus on simplicity and user experience has been a hallmark of his career. He continues to lead Medium, a platform that champions quality content and thoughtful discourse.
View Collection
Hugh Jackman's Book Recommendations
Hugh Jackman, better known for his illustrious acting career, has made significant contributions to literature through his co-authorship of the popular children's book series, "The School of Life." Born in Sydney, Australia, Jackman has seamlessly transitioned from stage and screen to the literary world, captivating young readers with his imaginative storytelling. His work in literature reflects his versatility and dedication to inspiring and educating children. Alongside his wife, Deborra-Lee Furness, Jackman has also been involved in various philanthropic efforts, promoting literacy and education globally. Despite his Hollywood fame, Jackman's contributions to literature highlight his commitment to nurturing young minds.
View Collection
Seth Godin's Book Recommendations
Seth Godin is a prolific author and entrepreneur, renowned for his influential contributions to marketing and business thought leadership. He has written over 20 bestselling books, including "Purple Cow," "Linchpin," and "The Dip," which have revolutionized modern marketing strategies and inspired countless professionals. Godin's work emphasizes the importance of creativity, innovation, and the power of ideas in building successful enterprises. He is also the founder of altMBA, an online leadership and management workshop, and he consistently shares his insights through his popular daily blog. Godin's impact on the marketing world has earned him a spot in the Direct Marketing Hall of Fame.
View Collection
Arianna Huffington's Book Recommendations
Arianna Huffington is the founder of The Huffington Post and Thrive Global, a company focused on wellness and productivity. She is a bestselling author and prominent speaker on the importance of sleep and managing stress. Arianna’s work emphasizes the importance of balance between professional success and personal well-being. Her book The Sleep Revolution has inspired a global movement to prioritize rest. She is considered one of the most influential women in media and business.
View Collection
Adam Grant's Book Recommendations
Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.
View Collection“"In a crowded marketplace, the only way to stand out is to be remarkable, to be the zag in a sea of zigs."”
Zag
By Marty Neumeier
Frequently Asked Questions
Explore Our Catalogue
Discover a world of knowledge through our extensive collection of book summaries.