11 Rules for Creating Value In #SocialEra Book Summary

In '11 Rules for Creating Value In #SocialEra', Nilofer Merchant unveils transformative principles for thriving in a connected world. She argues that conventional business strategies no longer suffice, and offers groundbreaking insights on harnessing collective intelligence. The book is a call to action for leaders to embrace transparency and collaboration in fostering innovation. Through engaging anecdotes and practical strategies, Merchant reveals how anyone can create value in today's social landscape. Will you abandon old paradigms and unlock the potential of the #SocialEra?

By Nilofer Merchant

Published: 2012

"In the Social Era, value is co-created, not dictated; it thrives on the connections we nurture, reminding us that our collective intelligence is far more powerful than any individual insight."

Book Review of 11 Rules for Creating Value In #SocialEra

The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it's also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently-but how do you really capitalize on that?In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review's line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that "social" is much more than "media." Smart companies are letting social become the backbone of their business models, increasing their sp.

Similar books you might like →

Showing 8 of 30 similar books

Similar Book Recommendations →

Alex Lieberman's Book Recommendations

Alex Lieberman is the co-founder and executive chairman of Morning Brew, a media company that delivers engaging business news. Under his leadership, Morning Brew has grown to reach millions of subscribers, becoming a significant player in modern business journalism. Lieberman is also known for his insightful commentary on entrepreneurship and media trends. His work has significantly influenced the way business news is consumed by younger audiences. Beyond Morning Brew, Lieberman frequently writes and speaks about the intersection of media and technology, further cementing his role as a thought leader in the industry.

Business and LeadershipMedia and Pop CultureTechnology and Future

Drew Houston's Book Recommendations

Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.

Business and LeadershipTechnology and FutureSuccess Stories and Life Lessons

Aaron Levie's Book Recommendations

Aaron Levie is the co-founder and CEO of Box, a cloud content management platform that revolutionized how businesses manage and collaborate on content. He launched Box in 2005 while still a college student, and the company rapidly grew into a leader in the cloud storage industry. Levie is known for his innovative, forward-thinking approach to enterprise software and for pushing the boundaries of digital transformation. Under his leadership, Box went public in 2015 and continues to evolve with new technologies and partnerships. He is a strong advocate for cloud-first business strategies and frequently shares his insights on the future of work and the digital workplace. Levie is also a prolific speaker and writer, often discussing technology's role in the modern economy. His energetic and witty personality has made him a popular figure in Silicon Valley and beyond.

Business and LeadershipTechnology and Future

Andrew Chen's Book Recommendations

Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.

Business and LeadershipTechnology and FutureFounders Playbook

Bill Gates's Book Recommendations

Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.

Business and LeadershipTechnology and FutureInspiring ReadsMemoirs and Biographies

Alfred Lin's Book Recommendations

Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.

Business and LeadershipInspiring ReadsSuccess Stories and Life Lessons

Austen Allred's Book Recommendations

Austen Allred is an influential entrepreneur and author, best known for his contributions to the education technology sector. He co-founded Lambda School, a groundbreaking online coding bootcamp that offers deferred tuition and has revolutionized access to tech education. In addition to his entrepreneurial ventures, Allred is the author of "The Grassfed Startup," which provides insights into building sustainable businesses. His innovative approach to education has earned him recognition as a thought leader in the tech industry. Allred continues to inspire with his commitment to making high-quality education accessible to all.

Business and LeadershipEducationInspiring Reads

Tim Ferriss's Book Recommendations

Tim Ferriss is a bestselling author, entrepreneur, and podcast host, best known for his book The 4-Hour Workweek, which advocates for designing a lifestyle of financial and personal freedom through efficiency and outsourcing. He has written several other books, including Tools of Titans and Tribe of Mentors, compiling lessons from interviews with high achievers across industries. Ferriss’s podcast, The Tim Ferriss Show, is one of the most popular in the world, where he interviews leaders and influencers about their habits, strategies, and personal development. He is known for his emphasis on productivity, health, and optimizing performance.

Self-ImprovementBusiness and LeadershipProductivitySuccess Stories and Life Lessons

Showing 8 of 14 related collections

In the Social Era, value is co-created, not dictated; it thrives on the connections we nurture, reminding us that our collective intelligence is far more powerful than any individual insight.

11 Rules for Creating Value In #SocialEra

By Nilofer Merchant