In 'Brand by Hand,' Jon Contino takes readers on a captivating journey through the world of branding and design, blending personal anecdotes with industry insights. With a keen eye for authenticity, Contino reveals the art of crafting a unique brand identity that resonates deeply with audiences. He emphasizes the importance of craftsmanship and storytelling in creating meaningful designs that leave a lasting impression. Through stunning visuals and relatable experiences, readers are inspired to embrace their own creative processes. This book is a must-read for anyone looking to forge a distinctive path in the crowded landscape of branding.
By Jon Contino
Published: 2018
""In a world saturated with the generic, true artistry lies in the courage to be authentic and the strength to stand out.""
Brand by Hand' documents the work, career, and artistic inspiration of hand letterer extraordinaire Jon Contino. Over the past two decades, Contino's award-winning designs, typography, and illustrations have graced magazine covers, T-shirts, product packaging, album jackets, murals, food trucks, movie posters, websites, and national advertising campaigns for clients such as Nike, Ford, Target, Wired, and the television show Louie. He is the founder and creative director of Jon Contino Studio and is personally involved in every project the studio takes on. Part how-to, part graphic design retrospective, 'Brand by Hand' shares how Contino has taken a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.
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“"In a world saturated with the generic, true artistry lies in the courage to be authentic and the strength to stand out."”
Brand by Hand
By Jon Contino
Discover a world of knowledge through our extensive collection of book summaries.
Jon Contino is a renowned author and illustrator known for his unique blend of storytelling and distinctive design style. He is celebrated for his work in graphic novels and children's literature, with notable titles including "The Strongest" and "The Adventures of Captain Superlative." Contino's writing is characterized by its vibrant characters and imaginative narratives, often infused with elements of humor and adventure. His artistic flair seamlessly complements his storytelling, making his books visually engaging, while his compelling narratives resonate with readers of all ages. Based in New York, Contino continues to inspire creativity through his diverse body of work.
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