In 'Brand by Hand,' Jon Contino takes readers on a captivating journey through the world of branding and design, blending personal anecdotes with industry insights. With a keen eye for authenticity, Contino reveals the art of crafting a unique brand identity that resonates deeply with audiences. He emphasizes the importance of craftsmanship and storytelling in creating meaningful designs that leave a lasting impression. Through stunning visuals and relatable experiences, readers are inspired to embrace their own creative processes. This book is a must-read for anyone looking to forge a distinctive path in the crowded landscape of branding.
By Jon Contino
Published: 2018
""In a world saturated with the generic, true artistry lies in the courage to be authentic and the strength to stand out.""
Brand by Hand' documents the work, career, and artistic inspiration of hand letterer extraordinaire Jon Contino. Over the past two decades, Contino's award-winning designs, typography, and illustrations have graced magazine covers, T-shirts, product packaging, album jackets, murals, food trucks, movie posters, websites, and national advertising campaigns for clients such as Nike, Ford, Target, Wired, and the television show Louie. He is the founder and creative director of Jon Contino Studio and is personally involved in every project the studio takes on. Part how-to, part graphic design retrospective, 'Brand by Hand' shares how Contino has taken a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.
Showing 8 of 29 similar books
Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.
Ran Segall is an Israeli designer, YouTuber, and entrepreneur, known for his work in freelance web design and his popular YouTube channel, Flux Academy. Segall provides design tutorials, business advice, and insights for freelancers, helping designers improve their craft and grow their businesses. He has built a successful online platform through his transparent and practical approach to design education. Segall also runs Flux Academy, where he teaches web design and freelancing strategies to aspiring designers around the world. His approachable style and expertise have made him a trusted resource in the design community.
Zack Onisko is a prominent figure in the tech industry, best known for his role as the CEO of Dribbble, a leading community for creatives to showcase their work. While primarily recognized for his entrepreneurial acumen, Onisko has also contributed significantly to literature through thought leadership pieces on design, community building, and business growth. His writing often delves into the intersections of technology and creativity, offering insights that have inspired both budding designers and seasoned professionals. Onisko's work has been featured in major publications, solidifying his reputation as an authority in the creative and tech spaces. Through his leadership and literary contributions, he has played a pivotal role in shaping modern digital and design communities.
Guy Kawasaki is an American marketing specialist, author, and venture capitalist, best known for his work as an evangelist for Apple during the early days of the Macintosh. Kawasaki played a key role in shaping Apple's marketing strategy and has since become a leading voice in the world of tech entrepreneurship. He has authored numerous books, including The Art of the Start, where he shares his insights on startups and innovation. Kawasaki is also the Chief Evangelist of Canva, a graphic design platform, and a speaker on innovation and business. He continues to inspire entrepreneurs with his straightforward and practical advice on building and growing businesses.
Debbie Millman is a renowned designer, author, educator, and brand consultant, celebrated for her influential work in the field of design and branding. She is the host of the award-winning podcast "Design Matters," which is one of the world's first and longest-running podcasts about design and creative culture. Millman has authored several critically acclaimed books, including "Brand Thinking and Other Noble Pursuits" and "Why Design Matters: Conversations with the World's Most Creative People." As the Chair of the Masters in Branding Program at the School of Visual Arts in New York City, she has shaped the minds of future design leaders. Her contributions to literature and education have earned her a place among the most respected voices in contemporary design and branding.
Michael Bierut is a renowned graphic designer, educator, and author, known for his influential work in the field of design. A partner at the prestigious design firm Pentagram since 1990, Bierut has created iconic branding and identity systems for clients such as The New York Times, Saks Fifth Avenue, and MIT Media Lab. His literary contributions include the acclaimed book "How to," which offers insights into his design process and philosophy, and "Seventy-nine Short Essays on Design," a collection of thought-provoking reflections on the design industry. As a senior critic in graphic design at the Yale School of Art, Bierut has mentored countless students, shaping the future of design education. His work has garnered numerous awards, solidifying his status as a leading figure in contemporary design.
Ev Williams is an American entrepreneur, best known as the co-founder of Twitter and Medium. Williams has a long history in the tech industry, having co-founded Blogger, one of the first blogging platforms, which was later acquired by Google. His work has significantly shaped online communication, giving people platforms to share their thoughts and ideas globally. Williams’ focus on simplicity and user experience has been a hallmark of his career. He continues to lead Medium, a platform that champions quality content and thoughtful discourse.
Piter Dimitrov is a celebrated contemporary author known for his evocative storytelling and profound character development. His debut novel, "Whispers of the Forgotten," earned critical acclaim and won the prestigious Man Booker Prize. Dimitrov's works often explore themes of memory, identity, and the human condition, resonating deeply with a global audience. In addition to his novels, he has penned numerous essays and short stories featured in leading literary journals. Dimitrov's distinctive voice and literary prowess have firmly established him as a significant figure in modern literature.
“"In a world saturated with the generic, true artistry lies in the courage to be authentic and the strength to stand out."”
Brand by Hand
By Jon Contino
Discover a world of knowledge through our extensive collection of book summaries.
Jon Contino is a renowned author and illustrator known for his unique blend of storytelling and distinctive design style. He is celebrated for his work in graphic novels and children's literature, with notable titles including "The Strongest" and "The Adventures of Captain Superlative." Contino's writing is characterized by its vibrant characters and imaginative narratives, often infused with elements of humor and adventure. His artistic flair seamlessly complements his storytelling, making his books visually engaging, while his compelling narratives resonate with readers of all ages. Based in New York, Contino continues to inspire creativity through his diverse body of work.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In 'Branding,' Michael Johnson delves into the intricate world of brand identity and its profound impact on consumer perception. He uncovers the psychological underpinnings that influence how we connect with brands, making it an essential read for marketers and creatives alike. Through vivid examples and insightful analyses, Johnson illustrates the transformative power of effective branding in today’s competitive landscape. This book is not just a guide; it’s a journey into understanding the art and science behind memorable brands. Are you ready to unlock the secrets of successful branding?
In 'Identity Designed,' David Airey takes readers on a captivating journey through the art and science of branding. This visually stunning book showcases a rich collection of global identities, revealing the strategies behind their creation. Airey delves into the psychological impact of design, urging readers to think deeply about how branding shapes perceptions. With insightful case studies and expert commentary, it sparks curiosity about the essence of identity in modern culture. Perfect for designers and entrepreneurs alike, this book invites you to explore the power of visual storytelling in building a brand.
In 'Better Web Typography for a Better Web,' Matej Latin unveils the transformative power of typography in web design. He delves into the principles of effective type, demonstrating how thoughtful choices can enhance user experience and engagement. The book is packed with practical tips and real-world examples to help designers craft visually stunning and readable websites. Latin's insights challenge conventional norms, urging readers to rethink their approach to typography. This essential guide equips both aspiring and seasoned designers with the tools to elevate their craft and create a more beautiful web.
In 'Typography Essentials Revised and Updated', Ina Saltz unveils the fundamental principles of typography that every designer should master. With rich illustrations and practical examples, she guides readers through the art and craft of type, making complex concepts accessible and engaging. Discover how type choices influence communication and the emotional impact of design. This revised edition includes the latest trends and technologies shaping the typographic landscape today. Whether you're a novice or a seasoned pro, this book will inspire you to see type in a whole new light!
Delve into the fascinating world of typography with 'The Designer's Dictionary of Type' by Sean Adams. This comprehensive guide unravels the intricacies of typefaces, revealing their unique personalities and historical contexts. Each entry offers insights that inspire creativity and enhance design skills, making it an essential reference for both novice and seasoned designers. With stunning visual examples, the book encourages a deeper appreciation for the art and science of type. Discover how the right type can transform your work and captivate your audience!
'The Evolution of Type' by Tony Seddon takes readers on a captivating journey through the history and development of typography. Delve into the transformation of typefaces from ancient inscriptions to modern digital fonts, revealing the intricate relationship between technology and design. Seddon artfully illustrates how cultural shifts and artistic movements have influenced type development, creating a visual narrative that enchants both designers and history enthusiasts alike. With rich illustrations and engaging anecdotes, this book invites you to appreciate letters not just as tools for communication, but as dynamic art forms. Discover how type influences our daily lives in ways you’ve never considered, and why every letter tells a story.
In 'Type on Screen,' Ellen Lupton explores the vibrant world of typography in the digital age, revealing how type shapes our visual culture and communication. With a keen eye for design, she uncovers the dynamics between text, screen, and viewer, making the complex art of typography accessible to all. Through engaging examples and insightful commentary, Lupton challenges readers to rethink the role of type in their everyday lives. This book is not just a guide for graphic designers—it's an invitation for anyone to appreciate the beauty and functionality of words on a screen. Discover how the elegance of letterforms can influence perception and impact in ways you never imagined!
Dive into the art and science of typography with 'Designing with Type, 5th Edition'. This essential guide unravels the intricacies of typefaces, spacing, and layout, empowering designers to elevate their work. Through a rich blend of practical insights and illustrative examples, Craig and Scala reveal how type influences design perception. Whether you’re a novice or a seasoned professional, this book opens your eyes to the transformative power of typography. Discover how to shape your visual communication and captivate your audience with every word.