'Breakthrough Advertising' by Eugene Schwartz unveils the secrets to captivating consumer attention in a noisy market. Schwartz, a marketing genius, explains how to harness the power of human psychology to create compelling advertising messages. With practical techniques and real-world examples, he guides readers through the stages of customer awareness, helping them craft ads that resonate deeply. This timeless classic challenges conventional wisdom and reveals the true essence of effective persuasion. Unlock the strategies that can elevate your advertising game and drive unparalleled success!
By Eugene Schwartz
Published: 2004
""In advertising, the best way to get attention is to tap into the existing desires of the customer, not create new ones.""
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“"In advertising, the best way to get attention is to tap into the existing desires of the customer, not create new ones."”
Breakthrough Advertising
By Eugene Schwartz
Discover a world of knowledge through our extensive collection of book summaries.
Eugene Schwartz was a prominent American copywriter and author, renowned for his expertise in direct marketing and persuasive writing. His notable works include 'Breakthrough Advertising', a classic text on the art of copywriting, which is widely regarded as essential reading for marketers and writers alike. Schwartz was known for his analytical approach to consumer behavior and his ability to craft compelling narratives that resonate with readers. His writing style is characterized by clarity, precision, and a deep understanding of psychological triggers that drive purchasing decisions.
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