In 'Connected Strategy', Nicolaj Siggelkow and Christian Terwiesch unveil a transformative approach to customer engagement through a framework that integrates real-time data and innovative technologies. The authors explore how businesses can harness the power of connectivity to forge deeper relationships, enhance consumer experiences, and drive sustainable growth. Case studies from leading companies illustrate the practical applications of their strategies, stirring curiosity about the future of customer interaction. This book challenges traditional business models and presents a compelling vision for a connected world. Will your business be ready to adapt and thrive in this new landscape?
By Nicolaj Siggelkow, Christian Terwiesch
Published: 2019
"In a world where everything is interconnected, the strategies that thrive are those that leverage relationships to create value, transforming how businesses interact with their customers."
The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models. There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them. Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies: creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries. Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
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“In a world where everything is interconnected, the strategies that thrive are those that leverage relationships to create value, transforming how businesses interact with their customers.”
Connected Strategy
By Nicolaj Siggelkow, Christian Terwiesch
Discover a world of knowledge through our extensive collection of book summaries.
Nicolaj Siggelkow is an acclaimed author and academic, recognized for his contributions to the field of organizational behavior and strategy. He is best known for his influential works that explore the dynamics of organizations and their strategic decision-making processes. Siggelkow's notable publications include 'The Lean Entrepreneur' and 'Understanding Organizations: How Organizations Structure the Decisions We Make.' His writing style is characterized by clarity and insight, blending rigorous academic research with practical applications. Siggelkow's work has been pivotal in bridging the gap between theory and practice, making complex concepts accessible to a broader audience.
Christian Terwiesch is a prominent scholar and author in the fields of operations management and information systems. He is known for his research on the applications of analytics and technology in improving business processes. Terwiesch's notable works include 'Operations Strategy: Principles and Practice for Strategic Decision Making' and numerous academic articles that explore the intersection of technology and management. His writing style is characterized by clarity and rigor, making complex concepts accessible to both scholars and practitioners.
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